Mihkel Jäätma
| Headline: | Entrepreneur |
| Work status: | Living The Dream |
| Website: | http://www.realeyes.it |
| Industries: | Internet, Media |
| Location: | Oxford, UK |
| Interested in: | Finding business partners, Finding mentors, Meeting new people, Professional opportunities, Promoting my startups, Recruiting, Recruiting for my startup |
| Tags: | digital media, eye-tracking |
| Schools: | University of Oxford |
WORK EXPERIENCE
| Employer: | Realeyes Data Services |
| Position: | Director and Co-Founder |
| Time period: | September 2007 - Present |
| Description: | Realeyes' business is to show how customers interact with your web page and emails.
We use world-leading solutions in eye-tracking to collect this unique data on large samples in London, UK. The data is then aggregated and analysed into a reliable picture of customer’s attention interacting with your on-screen media. Business insights from people’s eye gaze lead to remarkable payoffs in terms of higher click-throughs or any specific call-to-action you prioritize. |
| Employer: | Arkogren AS, Arkolat SIA, Standartjuhtimise AS, OÜ Pro Aris Et Focis |
| Position: | Owner |
| Time period: | February 2002 - Present |
| Description: | • chairman and 100% shareholder, leading tableware distributor in Estonia (40 employees, turnover > 3 mln EUR)
- daily discussions with management in nearly every issue • majority shareholder, market leader of tableware wholesale and retail in Latvia (165 employees, turnover > 11 mln EUR) - doubled turnover in last 3 years, profits 10-fold • owner of 100-place restaurant - turnaround in 2004 (sale of 50% shares) - successful exit in 2006 (sale of remaining 50%) |
| Employer: | Tobii Technology AB |
| Position: | External consultant |
| Time period: | July 2007 - September 2007 |
| Description: | Evaluating business feasibility of unmoderated eye tracking data collection |
| Employer: | EUIF |
| Position: | Fund Manager |
| Time period: | August 2002 - August 2006 |
| Description: | • joined as analyst when the fund was launched, promoted to fund manager in less than a year
• responsible for > 100 mln EUR of fixed income assets under management • managed daily interest and credit risk on global markets • exceeded benchmark return for the period of management • modelled unemployment insurance tax rate for Estonia • outsourced asset management of the Fund on international public tender (12 banks, ABN Amro succeeded) |
| Employer: | Bank of Estonia |
| Position: | Analyst |
| Time period: | January 2000 - December 2002 |
| Description: | • conducted weekly economic overviews for public institutions in Estonia
• research on international capital flows |
EDUCATION
| University: | University of Oxford |
| Time period: | 2006 - 2007 |
| Degree: | MBA |
INFORMATION
| Sports: | Squash, snorkeling, floorball, trekking in wilderness, fishing. |
| Hobbies: | Eye-tracking |
| Memberships: | Round Table,
RT-1 Estonia, E-Consultancy |
Mihkel's Startups (1)
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Realeyes
Realeyes is an innovative, world-leading eye-tracking research firm. We are making eye-tracking easy to acces and affordable for constant use. Realeyes is the Google Analytics of eye movements.
Mihkel's Contacts (3)
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Alasdair Bell
Love: Startups, innovation, design. Help to run Seedcamp finding and investing in startups all over Europe http://www.alasdairbell.com
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Lawrence Kao
Managing Partner at 10 Digital a Digital Production Company. We're nice and pretty good too.