Michelle Acton-Bond
| Headline: | Entrepreneur |
| Website: | http://www.weshouldtry.org |
| Skills: | Business, Entrepreneurship, Guerrilla marketing, Leadership, Management, Marketing, Negotiation, Public speaking, Retail, Sales, Viral marketing |
| Groups: | Seedcamp |
| Interested in: | Advising startups, Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Helping friends, Helping members of my groups, Meeting new people, Mentoring, Partnering with other groups, Professional opportunities, Promoting my startups, Providing services to startups, Receiving feedback, Recruiting for my startup |
WORK EXPERIENCE
| Employer: | Wonga.com |
| Position: | Brand and Marketing Director |
| Time period: | March 2007 - Present |
| Description: | - Produced name and identity for the business
- Wrote full customer segmentation profile and branding guidelines - Created full marketing, acquisition and advertising strategy - Took product to market - Product profitable within 6 weeks of go live |
| Employer: | Adlink & Affilinet |
| Position: | Trainer |
| Time period: | February 2008 - January 2009 |
| Description: | Taking managers through intense one on one management and sales training |
| Employer: | Virgin Holidays |
| Position: | Work experience |
| Time period: | March 2006 - February 2007 |
| Description: | - Increased traffic to www.virginholidays.com by 438%
- Increased revenue by 200% - Co Managed entire business re brand - Wrote strategy and implementation plan for the next 5 years to replace booking system across business - Managed recruitment of new e-business team - Re designed and launched new look and feel website |
| Employer: | BAA |
| Position: | Work experience |
| Time period: | March 2005 - March 2006 |
| Description: | - Completed full review of car park business
- Co managed full implementation of yield management across all UK car parks - Introduced pre booking for car parking www.baa.com - Increased revenue by 453% - Created full media campaign for parking at the airport - Re negotiated all car park lease management contracts - Re branded all car parks to uniform design – full roll out complete 2011 |
| Employer: | Hamleys of London |
| Position: | Work experience |
| Time period: | February 2003 - February 2005 |
| Description: | - Established a ‘direct’ business unit and business offering for Hamleys www.hamleys.com
- Turned the direct channel into the creative brand leader for Hamleys through re-design of the profile; using such offerings as the catalogue and the packaging - Implemented fulfilment operation; increasing service levels through all areas. Taking Hamleys Direct to a 98.7% customer satisfaction rate in under 6 months - Introduced new warehouse, carrier and call centre initiatives saving cost per order and increase ROI base. Cost saving within first 6 months of 128% year on year - Re-designed & built Hamleys.com - inclusive of bespoke content management system - thus allowing internal merchandising - Increased revenue by 432% making Hamleys Direct (catalogue and online) profitable for the first time. - Set up new customer service centre within the Regent Street store – inclusive of building design, operational layout, recruitment and process - Wrote new process for buying & merchandising teams moving them away from pure focus on Regent Street store in order to move the business forward into becoming a true multi channel retailer - Introduced direct marketing to Hamleys - mail shot, email and on line campaigns - Oversaw all marketing and PR for Hamleys in its entirety as of April 04 - Established Business to Business offering for Hamleys – UK and International - Established Hamleys ‘Own Brand’ offering to the market through franchise and supplier based opportunities – UK and International |
| Employer: | AKQA |
| Position: | Experience |
| Time period: | January 2003 - February 2003 |
| Description: | Managed & won the pitch for the Microsoft UK account |
| Employer: | Hamleys of London |
| Position: | Work experience |
| Time period: | August 2002 - January 2003 |
| Description: | Programme managed all commercial & operational issues through ‘Direct’ xmas campaign |
| Employer: | Eurostar |
| Position: | Work experience |
| Time period: | February 2002 - August 2002 |
| Description: | - Worked with COO to acquire online UK booking service Total Journey
- Wrote full business specification for new UK and Europe rail booking service - ByRail - Launched ByRail; A fully comprehensive intranet system for all business rail travel - Managed sale and implementation into a number of blue chip clients including: Meryl Lynch, John Lewis, Price WaterHouse Cooper and Accenture |
| Employer: | Zenith Media |
| Position: | Work experience |
| Time period: | January 2002 - February 2002 |
| Description: | Managed & won the pitch for the Blue Square account in its entirety. |
| Employer: | Proxicom UK & USA |
| Position: | Work experience |
| Time period: | November 2000 - January 2002 |
| Description: | - Programme managed a number of e-business projects across a wide range of clients including: Compaq, Chase Manhattan Bank, Astrazeneca, Paddy Power, BT & Disney
- Worked with a diverse range of technologies including html, Java, xml, Documentum, xslt, &PHP - Translated clients business requirements into functional, technical and creative specifications - Managed multiple complex change requirements and scope, risks & issues using a variety of methodologies - Facilitated strategic visioning workshops for a number of key clients, assisting them in the identification of short and long-term objectives - Established Retail Division |
| Employer: | E Toys UK and BabyCentre UK |
| Position: | Work experience |
| Time period: | December 1999 - November 2000 |
| Description: | - Managed the full launch of www.babycentre.com
- Worked as Programme Manager for the Baby Centre with full budget and P&L responsibility - Managed launch of the Disney store and PC games store for EToys UK - Worked as Programme Manager for Disney store, PC games & Electronics stores with full budget and P&L responsibility - Managed with five other programme managers the close of Etoys UK following the acquisition of the US |
| Employer: | Freeserve |
| Position: | Work experience |
| Time period: | December 1998 - December 1999 |
| Description: | - Trained in Prince 2 and asked to work as a PM on the acquisition side of the business
- Worked on the acquisition of Baby World (on line magazine for expectant parents) - Developed full commerce platform on top of ‘magazine’ site - Managed full launch of www.babyworld.com |
| Employer: | Early Learning Centre (HO) |
| Position: | Work experience |
| Time period: | May 1998 - December 1998 |
| Description: | - Employed to develop the dissertation I wrote whilst studying for my Psychology degree. A Government and Early Learning Centre collaboration to develop ‘Child Development Rooms’ within doctor’s surgeries and hospitals
- Went on to write child development manuals for the buyers and introduce child product testing - Also went on to work with the team to build www.elc.com |
Michelle's Startups (1)
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Samasource
Samasource brings dignified, computer-based work to unemployed women, youth and refugees living in poverty.
Michelle's Contacts (4)
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Alex Tew
British, 24, creator of the Million Dollar Homepage and co-founder of PopJam. Based in London.
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Scott Rutherford
British, 36, Founder of Caron Software, Co-Founder of Axomic (MD), Yabb, RecommendBox. Also a partner in SlimTimer, and the open source projects Active Scaffold and the FCKeditor plugin for Rails. PhD Particle Physics from Imperial / CERN
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Leila Chirayath
Africa, technology, social enterprise