michele @maxOz
MBA and Master of International Business from Deakin University (2006), Master of Health and Human Services Management from Deakin University, Marketing Communications Consultant at Travel Clinic Australia (2008-2009).
| Headline: | Entrepreneur |
| Work status: | Living The Dream |
| Website: | http://www.maxoz.com.au |
| Industries: | Information Technology, Media |
| Skills: | Business, Copy Writing, Editing, Entrepreneurship, Event planning, Languages, Leadership, Management, Marketing, Negotiation, Public Relations, Public speaking, Writing |
| Location: | http://xm.my/5oe8 |
| Interested in: | Advising startups, Brainstorming, Consulting opportunities, Creating a group, Finding business partners, Finding cofounders, Finding experts, Finding hot stories, Finding mentors, Finding team mates, Getting press, Giving back, Growing my group, Helping friends, Helping members of my groups, Joining a startup, Learning about entrepreneurship, Meeting new people, Mentoring, Offering Expertise, Participating in a competition, Partnering with other groups, Patenting my idea, Professional opportunities, Promoting my startups, Providing services to startups, Receiving feedback, Recruiting for my startup, Sharing my projects, Starting a company, Trading services |
| Tags: | social business » brand analysis » reputation » management » blogging for business » web 2.0 & 3.0 applications » content marketing » |
| Schools: | Deakin University |
FEATURED STARTUP
maxOz
maxOz
The B2B of Social Media
- Startup type: Social Enterprise
- Status: Active
- Stage: Prototyping
WORK EXPERIENCE
| Employer: | TRAVEL CLINIC AUSTRALIA |
| Position: | MARKETING COMMUNICATIONS CONSULTANT |
| Time period: | December 2008 - June 2009 |
| Description: | Brief and project included:
• Research current needs and trends in the provision of travel & occupational medicine - emphasis on educating the public in the requirements of vaccination • Execute simple Marketing / Business Plan • Graphic design process, coordination and work • Search Engine Optimisation • Website and content management systems • New website from scratch • PR to generate sales enquiries • E newsletters – wrote Summer/Autumn 2009 edition • E marketing activities • Project management • Advertising recommendations • Copywriting brochures, various templates • Liaising with varied stakeholders (internal and external) • Processes, policies and procedures • Quotation and procurement of Corporate Business |
| Employer: | CARE CONNECT Limited (CCL) |
| Position: | GENERAL MANAGER – MARKETING COMMUNICATIONS |
| Time period: | May 2007 - November 2008 |
| Description: | Active participation and commitment to the service’s management group(s)
Facilitation of service-wide working and task groups Attendance at Management meetings and special events Public representation of the new service Involvement in accreditation and other service-wide quality management processes • Policy development • Actively participated in the annual performance planning and review processes • Undertook active and meaningful community participation and engagement • Coordinated advertising and promotional communication projects using a variety of media including print, electronic, special events, exhibitions, presentations, direct mail and signage; to fulfil the marketing plan • Website development, SEO and CRM Management |
| Employer: | VBP - PRIMELIFE |
| Position: | STRATEGIC MARKETING and SALES MANAGER |
| Time period: | January 2002 - December 2004 |
| Description: | Achievements:
Drove up target-market product sales by 27% through designing and launching marketing strategy Increased new-product revenue from zero to $500,000 within one month Exceeded business goal of 25% market share for one product, propelling overall market share beyond 35% Responsibilities: • Defined strategy for and developed, executed, and managed comprehensive marketing plan • Communicated with customers, management, internal departments, and vendors to coordinate overall marketing effort • Planned and carried out regional market research and analyses • Played integral role in product development activities • Lead and directed forward-thinking marketing team • Prepared and managed $1-million marketing budget |
| Employer: | FACE NEW YORK |
| Position: | MANAGING DIRECTOR |
| Time period: | January 1993 - December 2001 |
| Description: | Achievements:
Developed New Product/Range to target the contemporary corporate woman Used extensive marketing campaign – ATL and BTL – leading to further 50% increase in sales Successfully increased and maintained client base by designing and implementing strategic customer retention projects – increasing by 20% in first year of operation Monthly ‘Beauty/Grooming Segment’ – GMA – Channel 10 Planned and led execution of advertising campaign eventuating in a ‘New Woman’ Beauty Award (1996) Responsibilities: • Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces • Defined and evaluated product marketing collateral, programs, and analyses • Tracked, projected, and reported both advertising and circulation-based marketing programs • Established product selection, pricing, and programs • Provided leadership and direction to marketing associates in creating marketing materials in congruence with objectives |
| Employer: | DAVEY GRAPHICS and C.P.S.Y |
| Position: | ACCOUNT DIRECTOR |
| Time period: | January 1990 - December 1993 |
| Description: | Achievements:
* Demonstrated immediate talents upon hire and was quickly recognized by management as key member of marketing team * Identified and captured new market opportunities producing in excess of $1.7 million increase in revenue in first year * Contributed campaign theme idea that resulted in winning tender for the ‘Great Hall’ - NGV Responsibilities: • Worked within a team environment to carry out a full range of marketing and advertising functions (ATL & BTL) • Assisted in communicating marketing programs • Developed creative print and online marketing collateral • Provided direct support to Managing Director |
EDUCATION
| University: | Deakin University |
| Time period: | 2008 |
| Degree: | Master of Health and Human Services Management |
| University: | Deakin University |
| Time period: | 2004 - 2006 |
| Degree: | Master of Business Administration and Master of International Business, MBA |
| University: | Deakin University |
| Time period: | 2004 - 2005 |
| Degree: | Graduate Certificate of Business |
INFORMATION
| Memberships: | Australian Marketing Institute
Ausralian Institute of Management Australian Health Promotion Association Consumers Health Forum of Australia Inc Victorian Consortium for Public Health Aged Care Association - Victoria Alumni Deakin University |
michele's Startups (1)
View allmichele is Following (17)
View all-
RedPost
Focusing on simple web-based software combined with low-cost hardware, RedPosts goal is to replace the worlds bulletin boards with digital signs.
-
youmeo.com
All your social spaces in one place. Mixed with the ultimate levels of privacy and engagement.
-
famebook
famebook is a media startup changing the world by...being the first site to amalgamate all celebrity, fame and top brand content in one social networking based framework in partnership with the world's most well known individuals and brands!
-
