Michael Linton
English and General Literature studies from S.U.N.Y. Binghamton. Last worked as Vice President of Sales at Topix.
| Headline: | Entrepreneur |
| Website: | http://www.reframeit.com |
| Skills: | Business, Sales |
| Location: | San Francisco, CA |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | State University of New York System - Binghamton, University of Miami |
WORK EXPERIENCE
| Employer: | Topix, San Francisco, CA |
| Position: | Vice President of Sales |
| Time period: | August 2007 - October 2008 |
| Description: | Hired to bring Topix to market as a media entity and develop clear path to profitability
- Hired National Director of Sales, West Coast DOS, RSM, and Sales Asst. as direct reports. - Oversaw DART implementation, sales materials, ad positioning on site, addition of video ads. - Forged strategic partnerships with technology partners: Comscore, Rubicon, Kontera, Mochila etc. - Reported to CEO and made monthly face-to-face reports to Board of Directors. - Achieved record revenue quarter over quarter. |
| Employer: | Technorati, San Francisco, CA |
| Position: | Director of Sales |
| Time period: | April 2006 - August 2007 |
| Description: | Hired as sole sales presence to drive instant revenue, hire team, and develop/evaluate further revenue models.
- Advised immediate site redesign to incorporate prominent IAB ad units. - Achieved record revenue month over month, single-handedly sold site out at $12 CPM in Dec. 2006. - Helped develop and traveled nationwide pitching new Conversational Marketing product, sold first case study, and started partnership with MySpace as a result. - Hired Director of Sales East Coast as direct report. - New client wins included: McAfee, Symantec, Microsoft Zune, Sony Pictures, Lion’s Gate Films, Fox Searchlight, Accenture, Apple, MSN Live Earth, adCenter, Adobe, Weinstein Company, Verizon FiOS, Sony Ericsson, Best Buy, CNN, Toshiba, NEC, HBO, Tivo, Toyota Scion |
| Employer: | Community Connect, San Francisco, CA |
| Position: | Director of Sales, West |
| Time period: | September 2001 - April 2006 |
| Description: | Responsible for selling integrated sponsorship packages and media proposals at a wide variety of levels on the largest multicultural sites on the web, namely BlackPlanet, AsianAvenue, & MiGente, collectively gathering over 20,000,000 registered members. Community Connect was purchased by Radio One Networks.
- Took over west coast office in disarray, promptly led nationwide team in sales in first full quarter. - Territory booked <$200K in 2001 before my hire, I booked $250K in 4Q01 and $1.4mm in 2002 - Led company in sales for first 3+ years until splitting territory with new hire direct report. - Brought in wide variety of new clients, short list including: Nike, Adidas, T-Mobile, Boost Mobile, Microsoft, AT&T Wireless (CCI’s 1st $1mm/yr client), Sony Pictures, Paramount Pictures, Universal Pictures, and Disney. Left on cusp of closing large deals with Coors Light & Puma. |
| Employer: | Handspring, Mountain View, CA |
| Position: | Wireless Product Sales Consultant |
| Time period: | July 2001 - August 2001 |
| Description: | Responsible for selling Handspring’s line of handheld PDAs and Visorphones, two-month contract.
- Sales channels – B2B enterprise sales, VAR sales, Wireless Service Provider sales. - Made detailed next steps white paper recommendation for internal team build out. |
| Employer: | Phase2Media, San Francisco, CA |
| Position: | Senior Account Manager |
| Time period: | January 2000 - May 2001 |
| Description: | Responsible for selling integrated sponsorship packages across 60+ premium online properties, including: Maxim Magazine, Elle, Encyclopedia Britannica, Car and Driver, American Greetings, The Sporting News, and the Sydney 2000 Olympic Games site. |
| Employer: | Phase2Media, New York, NY |
| Position: | Senior Account Manager |
| Time period: | January 2000 - April 2000 |
| Description: | - Responsible for selected NYC agencies as well as Northeast territory agencies and direct clients.
- Company requested relocation to SF to strengthen West Coast sales efforts. |
| Employer: | The Knot, New York, NY |
| Position: | Senior Account Executive |
| Time period: | December 1998 - January 2000 |
| Description: | Responsible for creating and selling advertiser programs that effectively capitalized bridal audience.
- Knot total ad revenue 1998 = <$1mm; team booked $16mm sales by 8/99, $8mm of those bookings were done personally. - Changed focus of ad sales efforts by concentrating on exclusive relationships in select categories. - Ad sales revenue allowed The Knot to be the first mover in category and have successful IPO. |
| Employer: | theglobe.com, New York, NY |
| Position: | Midwest Account Executive |
| Time period: | April 1998 - December 1998 |
| Description: | Responsible for the development of Midwest region by virtue of bringing in new client sales.
- Handled Midwest territory, small to medium size agencies and clients. - Creation of proposals involving innovative online campaigns for prospective clients. - Management of advertising campaigns to fulfill client’s goals. - Generated revenues that helped theglobe.com have then single greatest % first day IPO gain in history. |
| Employer: | Acxiom/Direct Media, Greenwich, CT |
| Position: | High Tech List Manager |
| Time period: | June 1997 - April 1998 |
| Description: | Managed a wide variety of technology and IT email and direct mail lists, responsible for selling the various lists to clients at high CPMs, generating renewal business, and general list maintenance supervision.
- Management and marketing of high tech direct mail and email lists. - Made list recommendations pinpointing mailer audience, guiding mailer’s list rental process. |
| Employer: | M.D.L. Marketing, Watertown, NY |
| Position: | Owner |
| Time period: | October 1994 - June 1997 |
| Description: | Kirby is a door-to-door sales business whose primary product is a home cleaning system - vacuum cleaner, carpet shampoo system, and floor polishing unit. Kirby is sold in over 70 countries worldwide. I earned and owned a franchise employing at its height twenty-five salespeople, five telemarketers, and one secretary/bookkeeper.
- 3 county territory - sales, canvassing, trade shows, advertising, and retail outlet store. - Hiring, training, and development of sales force in the field and telemarketers. - Maintenance of profitable relationships with multiple product financing sources. |
EDUCATION
| University: | State University of New York System - Binghamton |
| Time period: | 1987 - 1991 |
| Degree: | English and General Literature |
| University: | University of Miami |
| Time period: | 1985 - 1988 |
| Degree: | Marine Biology |
Michael's Startups (1)
View all-
Reframe It
Reframe It allows you to comment on the text of any web page without the permission of the site. We create a virtual margin alongside any web page where users can post comments to be shared with othe...
Michael's Contacts (3)
View all-
Jaimie Lynn Craig
Recruitment Aficionado in the SF BAY AREA, Venture Capital and Startup Recruitment Consultant Queen
-
Gerard Corbett
Public Relations graduate from California State University, San Jose. Experience in developing and executing internal and external communications programs that are aligned with and help accomplish business goals. 12 years at Hitachi America.
-
