Matt Liszt
Communications graduate from University of Michigan, Ann Arbor, with MBA from UC Berkeley. Currently working at Glu Mobile, Inc. as Vice President, Global Product Marketing.
| Headline: | Startup Member |
| Skills: | Business, Entrepreneurship, Management, Marketing |
| Interested in: | Finding team mates, Meeting new people, Professional opportunities, Recruiting for my startup |
| Schools: | University of California System - Berkeley, University of Michigan System - Ann Arbor |
WORK EXPERIENCE
| Employer: | Glu Mobile, Inc., San Mateo, CA |
| Position: | Vice President, Global Product Marketing |
| Time period: | December 2007 - Present |
| Description: | Management team member of top-three worldwide mobile games publisher with a March 2007 public offering, over $90M in annual revenues, six global studios and over 200 distribution partners. Longest tenured Glu employee and first product marketing hire.
• Act as single-point of leadership for global product publishing (North America, EMEA, Latin America and APAC). Responsible for game strategy and realization across sales, marketing, licensing, development. • Lead title planning consisting of 18-24 month forward-looking roadmap and game blueprint for development and licensing. Mandate to launch products on global scale across all mobile platforms. Introduced iPhone product line (Glu Snax) with The Dark Knight Batmobile game. • Guide mobile platform portfolio management. Gain share in the core business (Java, Brew, Blackberry, Windows Mobile and Danger). Emerge in next-generation platforms: launch participant on Apple’s iPhone (Space Monkey and Bonsai Blast), top seller on Nokia’s NGage (World Series of Poker), embed partner on Google’s G1 Android (Bonsai Blast and Brain Genius Deluxe), active development for Facebook Connect to mobile (iPhone). • Motivated to grow original franchises (Super KO Boxing, Brain Genius, Stranded) and strengthen licensed partnerships with Microsoft (Age of Empires 3), Warner Bros (The Dark Knight, Watchmen), Activision (Call of Duty), Sega (Sonic), Hasbro (Transformers), Fox (Ice Age 3, Family Guy), Dreamworks (Madagascar 2, Monster vs. Aliens), Fremantle (Family Feud, The Price Is Right), PlayFirst (Diner Dash) and Harrah’s (World Series of Poker). • Restructured organization to build expertise in business planning, direct marketing transcending carrier and open mobile storefronts and social gaming experiences. • Supervise monthly executive product greenlight reviews including business objectives, competitive positioning, launch plan, naming and ROI review. |
| Employer: | Glu Mobile, Inc., San Mateo, CA |
| Position: | Vice President, Strategic Planning |
| Time period: | December 2004 - November 2008 |
| Description: | Championed a market-focused approach to business planning that helped Glu breakout from a top twenty niche developer to diversified, global leader.
• Overtook accountability for game planning. Congregated four geographic regions around a global product vision while prioritizing local hits. Diversified across audience segments, game genres and product types (licensed versus Glu original). Resulted in a 50% title increase from 2007-2008 and nearly 70% increase in games that scaled across regions. • Participated on corporate development team for three acquisitions: Macrospace (now Glu EMEA), iFone (mobile license-holder of Sega, Hasbro and Atari) and Superscape (US market share, 3D technology and Moscow development). • Spearheaded and evangelized a strategic approach to decision-making guided by qualitative consumer research and industry metrics. Recognized leader in annual segmentation studies conducted across US and Europe. Shared throughout mobile ecosystem (Verizon, Sprint, AT&T, T-Mobile, US Cellular, Motorola, Nokia, Vodafone, Orange, Three, Apple). • Maintained all third-party research relationships: Comscore (M:Metrics), Nielsen (Telephia), NPD and Mobile Entertainment Forum. • Initiated cross-functional programs: try-and-buy game demos, subscription pricing, D2C wap channels, in-game upselling, mobile search advertising and efficient-device porting. • Facilitate quarterly Board of Directors business review including quantified trending benchmarks, title post-mortem, regional sales performance and addressable opportunities. |
| Employer: | Glu Mobile, Inc., San Mateo, CA |
| Position: | Director of Marketing (promoted from Product Marketing Manager in 2003) |
| Time period: | December 2001 - November 2005 |
| Description: | Created scalable product marketing processes fostering a framework for product planning, brand management, licensor integration, corporate identity and public relations.
• Defined milestones for Game Creative Brief, Greenlight ROI Analysis, Market Requirement Document and Corporate Communication Strategy. Resulted in enhanced cross department collaboration, development efficiencies, sales forecasting accuracy and channel sell-in. • Grew FOX Sports and Fox Movies business from infancy to over $18M in global revenue. Successfully launched over 15 mobile games and FOX Sports Mobile product line. • Executed programs with FOX Sports, including first-ever mobile application TV ad, cross-carrier SMS promotion on the Super Bowl and Sprint’s first games sweepstakes. Supported four Fox Movies global, day-and-date launches including games, personalization and video. • Directed the rebranding of Glu (formerly Sorrent) including naming, logo design, launch event, and Glu.com’s global re-launch and e-commerce integration. • Hired PR agency. Oversaw tradeshows (E3, GDC, CTIA) and multiple consumer product PR roadshows. |
| Employer: | Lucasfilm, Nicasio, CA |
| Position: | Digital Media Consultant |
| Time period: | December 1999 - November 2000 |
| Description: | Selected from a nation-wide MBA search to bring fresh ideas to the digital media launch of the fifth Star Wars film (Attack of the Clones).
• Developed a broadband strategy for StarWars.com, leading to one of the first, user-generated short film festivals in conjunction with AtomFilms.com — still running eight years later after tens of thousands of submissions. |
| Employer: | Lowe Advertising Worldwide |
| Position: | Senior Strategic Planner, Strategic Planner |
| Time period: | December 1995 - November 1999 |
| Description: | Global agency recognized for building large, integrated brand campaigns. Trained in marketing strategy, brand planning and research.
Senior Strategic Planner San Francisco, CA • Provided strategy platforms for new business pitches that led to $150M in new clients. Founding member of a permanent West Coast office. Growth from five to 55 employees. • Managed Sun Microsystems’ first globally synchronized campaign which re-launched the corporate positioning with the most successful campaign in Sun’s history and one of the most famous campaigns of the tech boom: “the dot in .com.” Strategic Planner New York, NY • Conducted brand and market research planning: brand positioning, quantitative and qualitative studies, ethnographies, creative briefs, and new business. (Brands including Major League Baseball, Sprite, Eddie Bauer and Citibank.) |
| Employer: | Pseudo Networks, New York, NY |
| Position: | Internet Marketing Manager |
| Time period: | December 1994 - November 1996 |
| Description: | Recognized as one of the first Internet-only entertainment networks and a pioneering voice in the Silicon Alley era in Downtown Manhattan.
• Organized grass-roots marketing and affinity programs for the top streaming video channels, centered on community link swapping and in-media advertising. |
EDUCATION
| University: | University of California System - Berkeley |
| Time period: | 2001 |
| Degree: | Marketing and Entrepreneurship, MBA |
| University: | University of Michigan System - Ann Arbor |
| Time period: | 1995 |
| Degree: | Communications, BA |
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Tapulous, Inc.
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