Marti Miernik
Administration of Justice graduate from San Jose State University. PR professional with 12+ years of experience.
| Headline: | Entrepreneur |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | California State University System - San Jose State University |
WORK EXPERIENCE
| Employer: | Self Employed, San Jose, CA |
| Position: | PR Sirens |
| Time period: | February 2006 - Present |
| Description: | Highlights
PlayXpert (in-game chat system) - Successfully launched PLAYXPERT to press and gaming community as the next-generation in-game community management toolset that enhances gameplay. - Instrumental in PLAYXPERT positioning and key product messaging, all PR written materials and the media training of client spokespersons to showcase the company as a leader in the space - Secured speaking engagements at a series of key, game related conferences o OGDC 2007 and 2008 - Managed relations between partners to enhance newsworthiness of partner news announcements - Consistent positive news coverage from all key segments on the press - Instrumental in garnering interest from key partners and partner news announcements PlayerAuctions (online game assets trading site) - Successfully re-launched this rather risqué game asset trading site - Through a well thought out media campaign extensively increased the visibility of the site - Garnered a series of positive reviews of the service thus enhancing its over all status among other sites of this nature - Helped introduce them the EA and Blizzard to help them garner publisher approval - Consistent positive news coverage from key segments on the press and consistent increase of coverage DreamFlyer (hardware game platform – flight simulator) - Successfully launched DreamFlyer to the consumer and gaming community though a series of strategic announcements and product placements - Garnered extensive 100% positive coverage for the company since its inception 6 months ago - Secured 2008 CES Innovation award to help enhance interest in DreamFlyer and garner recognition of the product - Use online blogs and fans to spread the news on DreamFlyer - Getting 25+ placements a month without sending the product for reviews - Instrumental in garnering interest from Tier 1 partners that will even further push the DreamFlyer name into the marketplace Chipcon (Communications campaign helped secure purchase by Texas Instruments) - Successfully introduced and positioned Chipcon RF RF/IF and ZigBee® Solutions as a market leader in the US marketplace o Positioned company for acquisition by a potential buyer - Wrote and drove an extensive bi-line and case study campaign and secured coverage in key press outlets - Responsible for ZigBee launch open house press bookings o Secured attendance of over 40 key press individuals and received exceptionally positive coverage from the event which solidified our position in the marketplace and spearheaded the 2nd phase of business developments and supporting PR product campaigns |
| Employer: | AGEIA Technologies / NVIDIA, Mt View, CA |
| Position: | PR Manager |
| Time period: | August 2006 - February 2008 |
| Description: | Highlights
- Developed and executed international PR campaign and repositioned the PPU as a groundbreaking “must-have” for gamers - Completely repositioned the AGEIA PPU technology and garnered extensive positive coverage which eventually played a hand in purchase of the company by NVIDIA o Prior to my involvement with AGEIA, the PPU received primarily negative coverage - Managed the complete review program o Worked closely with publishers and game developers of said games on messaging, coverage concepts and review opportunities o Worked closely with Epic Games, UBISOFT, Natural Motion, Artificial Studios, NetDevil, etc on launch campaigns of games such as Unreal Tournament III, Auto Assault, Ghost Recon2, Red Steel, Bet of Soldier, Warmonger and CellFactor: Revolution - Used social networking campaign to extend interest in the product. - Worked closely with numerous gamers and bloggers on a series of guerrilla PR campaigns to sway consumer and press opinion and product acceptance - Successfully drove awards campaign and garnered a series of top accolades for AGEIA o GamDeveloper Frontline, PC Magazine Top Product, Popular Science “Best of What’s New, etc. - Game Credit: CellFactor: Revolution |
| Employer: | IGN - GameSpy, Brisbane, CA |
| Position: | Sr. Marketing Manager |
| Time period: | October 2005 - February 2006 |
| Description: | - Ran all GameSpy Marketing Communications programs including corporate and product messaging, advertising, trade shows, press and analyst outreach programs, press releases and newsletters, placement of articles, and product launches
- Repositioned GameSpy as leader in multiplayer gaming technology that helps connect gamers, induce competition, foster community and create new commerce opportunities. o Responsible for the overall 2005 GDC GameSpy presence - Introduced Technical Excellence Award to honor games and game developers who have achieved excellence using GameSpy software and services and thus enhance news- worthiness of the GameSpy tools - Wrote and produced a new brochure that better showcased the value of GameSpy product line - Designed and developed Top 100 games posters to highlight the pervasiveness of use of GameSpy tools - Managed outside agencies and vendors to ensure achievement of public relations and marketing communications goals |
| Employer: | NealeMay & Partners (PR Agency), Palo Alto, CA |
| Position: | PR Director |
| Time period: | June 2003 - November 2005 |
| Description: | - Directed multiple client accounts and global PR programs for 15 companies including development of company and product messaging, product launch plans, corporate communication documents, media and analyst relations, and event and tradeshow planning and managed product review programs
- Clients included Clickatell, Intellisync, Visto, FileNet, Everdream, Fujitsu, Oki Semiconductor, AOpen, Transmeta and Wyse, Cyclades, Bivio, ClearPath, FBM Software, Dynamic Cities and Broadband Cities 2005 conference - Instrumental in starting and managing the Best Practices Task force implemented to enhance the agency morale and agency – press – client practices Highlights AOpen - Developed and executed comprehensive corporate and product PR campaigns o Mini PC, Aeolus Video Cards, Motherboards, Bare bone computing, MOTD product lines - Repositioned of AOpen and its product lines and gained positive recognition in US marketplace and introduced the company to new markets including gaming o AOpen was primarily covered by Tier 2 press prior to my engagement o Top billing and dominant coverage thought major trade and IT press o 30+ standalone stories a month in addition to round ups o Positive caliber, tonality and prominence in majority of coverage o Pervasive and frequent repetition of core messaging around AOpen's business model and key selling points of its product lines - Extensive reviews program for component and system product lines o Over 300 product reviews completed of which 90 % were positive Transmeta - Instrumental in naming of Efficeon and repositioning the new product as a viable and logical alternative to competitive offerings from Intel and AMD - Over 90 standalone US articles and pick ups, MPF features, and inclusions in business and technology round up stories in both US and International circuits totaling in excess 150+ million impressions internationally, 114 million in US o Managed to shut down the MPF during company presentation - Top billing and dominant coverage through major pre-show media stories - Positive caliber, tonality and prominence of coverage in majority of articles, in comparison to articles written prior to our engagement o Prior to my PR involvement Transmeta and its Crusoe product line suffered in the media - Extensively penetrated and drowned out Intel earnings focused articles - Coverage helped boost stock valuation Oki Semiconductor - Successfully introduced Oki’s World’s Smallest ARM to the marketplace gaining immediate recognition from press and potential business partners - Garnered extensive, 100% positive coverage in all key publications - Booked over 60 appointments for spokespersons at the ESC 2005 o 75 % more interviews than Oki representatives participated in in prior year when they did PR on their own - Developed and executed a follow PR plan to amplify on coverage and extend of penetration |
| Employer: | e21 Corp (PR & Marketing Agency), Fremont, CA |
| Position: | Senior Account Manager |
| Time period: | May 2000 - April 2003 |
| Description: | - Client of interest: ACER
o Worked as PR representative / liaison between Intel, Microsoft and Acer on the launch of the first ever Tablet PC. The new Acer Tablet was the first product to bring to like Inter Centrino and Microsoft Tablet Windows in a completely new PC form factor. o Launched the said product with Bill Gates in 2000/2001 Comdex |
| Employer: | Isite Services (Web Based Software Provider), Santa Clara, CA |
| Position: | PR and Marketing Director |
| Time period: | July 1998 - May 2000 |
| Employer: | Primedia Information, Inc (Publishing House), San Jose, CA |
| Position: | PR and Marketing Director |
| Time period: | July 1997 - July 1998 |
EDUCATION
| University: | California State University System - San Jose State University |
| Time period: | 1995 |
| Degree: | Administration of Justice, BA |
Marti is Following (22)
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Mayfair Mobile Gaming (UK) Limited
Mayfair Gaming Group offers play-for-money mobile gaming across games of chance (casino/slots, etc) and skill (suduko, backgammon, etc), distributed via pubs in the United Kingdom
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