Marshall Sponder
Art/Psychology graduate from Hunter College, with MA in Communications from New York Institute of Technology. Currently working as Senior Web Analyst at Monster Worldwide – Monster Insights.
| Headline: | Innocent Bystander |
| Interested in: | Helping friends, Meeting new people, Professional opportunities |
| Schools: | City University of New York System - Hunter College, New York Institute of Technology |
WORK EXPERIENCE
| Employer: | Monster Worldwide – Monster Insights |
| Position: | Senior Web Analyst |
| Time period: | December 2007 - Present |
| Description: | Audience Measurement – Web Analytics – Search Analytics – Job Search
• Employ Comscore Media Metrix to provide strategic insights for Monster Worldwide Stakeholders and Executives. • Use Site Analytics (WebTrends, Visual Sciences, Site Catalyst and Google Analytics) to provide strategic insights to Monster Worldwide Executives on mergers and acquisitions, competitive analysis and threat analysis. • Search Analytics and Reporting for Monster.com Job Search Engine • Traffic Analysis and Forecasting * Job Search and Hiring stats for hiring.monster.com |
| Employer: | Now-Seo, Brooklyn, NY |
| Position: | SEO Specialist – Freelance (Now-Seo.com is my own consultancy) |
| Time period: | April 2003 - Present |
| Description: | • Freelance Web Analytics and SEO work for various B2B clients including the New York Times and various digital ad agencies. |
| Employer: | IBM.com, White Plains, NY |
| Position: | Search Engine Metrics - Web Data Metrics Analyst – Search Engine Optimization |
| Time period: | February 2003 - December 2007 |
| Description: | • Search Analytics for IBM.com
• Web Analytics projects including IBM.com Homepage, Systems Group, IBM Strategic Initiatives measurement, conversion and revenue forecasting. • Virtual World Analytics and Measurement – IBM Virtual Business Center • Content Analysis / Metadata Warehouse – creating and maintaining scorecards |
| Employer: | Various companies, New York, NY |
| Position: | UNIX Consultant, Systems Specialist |
| Time period: | October 1993 - October 2001 |
| Description: | Unix Systems Consulting for Citicorp, Crossmar Systems, Lord Abbott & Co, Barclays Capital, Con Edison, Prudential Insurance, Lipper Analytical Services (Reuters), Thomson Financial Services, Dow Jones/Telerate, Chase Manhattan Bank and EDS.
• Unix Systems Administration, Upgrades, Migrations, Relocations • Production Support of high end Trading and Banking Systems, • IT Infrastructure monitoring. Unix Cluster High Availability Server Management. • Shell Scripting and Systems Documentation. |
EDUCATION
| University: | New York Institute of Technology |
| Time period: | 1989 |
| Degree: | Communications, MA |
| University: | City University of New York System - Hunter College |
| Time period: | 1980 |
| Degree: | Art/Psychology, BA |
PUBLICATIONS
| Papers: | • Co-Wrote a paper for Clemson University on Virtual World Metrics |
INFORMATION
| Hobbies: | Blogger for www.webmetricsguru.com , www.theanalyticsguru.com, www.artnewyorkcity.com,
• Painting in France, whenever I can – Art Openings, Color • Social Media, Social Network Analysis • Virtual Worlds and New Technologies – what ever is hot. |
| Memberships: | • Emeritus Board of Directors – Web Analytics Association – Social Media Committee 2007-2008
SEMPO - 2009 • Chat moderator for Search Engine Workshops |
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Drew Knapp
Founder & CEO of goodideazs, LLC, dreamer of A Greater Town .