Mark Goldman
Government graduate from Dartmouth College, MBA degree from Stanford University. Twenty years experience in environmental policy, product management, strategic marketing, sales and company founder roles. Now working at Armageddon Energy.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Industries: | Cleantech, Computing, Entertainment, Financial, Information Technology, Internet, Media |
| Skills: | Business, Management, Marketing, Sales |
| Interested in: | Advising startups, Brainstorming, Career advice, Finding business partners, Finding cofounders, Finding engineers, Finding experts, Finding mentors, Finding team mates, Giving back, Growing my group, Helping friends, Helping members of my groups, Meeting new people, Mentoring, Partnering with other groups, Patenting my idea, Professional opportunities, Promoting my startups, Providing services to startups, Raising money, Receiving feedback, Recruiting, Recruiting for my startup, Starting a company |
| Tags: | advisory board member, clean tech, Cleantech, company founder, marketing, renewable energy, Sales, silicon valley, smart grid, solar, Strategy |
| Schools: | Dartmouth College, Stanford University |
WORK EXPERIENCE
| Employer: | Armageddon Energy, Inc. |
| Position: | Co-Founder and CEO |
| Time period: | May 2008 - Present |
| Description: | Armageddon Energy is on a mission to put solar on every rooftop. |
| Employer: | Tioga Energy, Inc. – San Mateo, CA |
| Position: | Sales and Marketing Consultant |
| Time period: | January 2007 - December 2008 |
| Description: | Solar energy service provider.
Defined direct sales process and strategy. Launched sales function for venture-backed provider of managed renewable energy systems. Tioga finances, builds and operates solar energy systems at customer facilities using long-term power purchase contracts that combine all system costs into a per kilowatt-hour energy price. • Identified market segments with the highest solar value proposition and lowest barriers to adoption. • Developed multi-site, multi-state solar opportunities with a collective value of over $80 million. • Launched targeted sales initiatives aimed at high value market segments including high-tech, Fortune 1000, outdoor products, wineries, shipping and logistics, real estate investment trusts, universities, local government, public schools, industrial chemicals, the entertainment industry and data centers. • Defined direct sales process: used customer feedback and sales results to build evolving sales model; developed customer messaging, market positioning and qualification screens; defined sales stages and workflow; defined requirements for sales tools, marketing activities and sales infrastructure. • Partnered with solar installers in California, Hawaii, Oregon, Colorado, Arizona, Pennsylvania and elsewhere to sell solar energy systems to commercial customers using power purchase agreements. |
| Employer: | Screenwriter – Hershey, PA |
| Position: | Work experience |
| Time period: | January 2005 - December 2006 |
| Description: | Spent two years as professional writer, working chiefly in film. Completed two noir crime dramas and an epic film about the Haitian Revolution. |
| Employer: | Management Consultant – Menlo Park, CA |
| Position: | Work experience |
| Time period: | January 2003 - December 2004 |
| Description: | Advised small organizations, particularly non-profits, faced with pressing organizational issues.
• Advised research conservation group on the adoption of a new computer system for wildlife informatics; provided guidance on merger with an affiliated wildlife conservation organization. • Assisted family health care clinic in developing a marketing strategy and growth plan for a new facility as well as addressing how to develop new organizational capabilities as a property manager. • Developed marketing, revenue and cost control strategy for an addiction outreach and recovery center facing declining grant and contract revenues and a simultaneous rise in demand for its services. |
| Employer: | PITO Networks – San Francisco, CA |
| Position: | CEO and Co-Founder |
| Time period: | January 2001 - December 2002 |
| Description: | Instant-on secure private networks.
Founded company to provide instant, secure communications over the Web. Offered rapid-uptake, end-user adoptable service to send and store critical data and documents using a highly reliable, secure peer-to-peer architecture and an optional hosted service. • Attracted over 1,000 beta users, launched website and data center, built brand (“Plug In, Turn On”). • Raised angel money, hired first employees, recruited strategic partners, filed two patents. • Performed extensive market analysis, including competitive assessments and market segmentation, identified competitive barriers and differentiated market position, defined market entry strategy. • Targeted and won reference customers, including two university medical centers, a top-tier investment bank, a nationwide commercial bank, two leading management consulting firms, two major law firms, a network equipment manufacturer, a leading manufacturer of computers and a national retail chain. • Recruited strategic partners and potential acquirers of the company, including a major manufacturer of computers and work stations and a computer security software and services provider. |
| Employer: | Demandline.com – San Mateo, CA |
| Position: | Director of Marketing |
| Time period: | January 2000 - December 2001 |
| Description: | Online marketplace for small business services.
Served as senior marketing executive. Helped grow the company from six to 30 people. • Launched 12 service offerings in six months, including mobile phone service, broadband Internet, long distance telephone, paging and web hosting. • Initiated key partnerships and supplier agreements with AT&T, Verizon, Sprint, SBC, MCI, Qwest, Global Crossing, SkyTel, Covad, Earthlink and others. • Managed marketing function, including launch strategy, branding, pricing, promotions, advertising, publicity and partner marketing. • Raised over $10 million in Series A venture capital funding. • Identified, selected and hired one-fourth of new employees. |
| Employer: | EtherSea Communications – Menlo Park, CA |
| Position: | CEO and Founder |
| Time period: | January 1998 - December 1999 |
| Description: | Provider of enhanced services for mobile phone companies.
Pioneered software company to offer value-added services to telcos to increase revenues per user, cement customer loyalty and utilize unused network capabilities. • Identified market opportunity in the lack of data services for the rapidly growing mobile phone sector and growing redundancy and confusion between rival service offerings. • Simplified user experience and interaction with multiple networks by unifying access to voicemail, email and providing enhancements like wireless alerts and a personal communications portal. • Established competitive differentiation by attempting to become first-mover in supplying enhanced services to wireless and wireline telecom carriers while simultaneously building a consumer brand. • Built business case for profitable subscription service before subscription models became widespread. • Recruited team of Stanford, MIT and Berkeley engineers and Stanford, Harvard and Michigan MBAs. |
| Employer: | SkyTel – Cupertino, CA |
| Position: | Senior Product Manager |
| Time period: | January 1995 - December 1997 |
| Description: | Nationwide wireless messaging provider.
Oversaw engineering and development for SkyTel Wireless Messenger, a wireless email and messaging application for Microsoft Pocket PC (Windows Mobile) devices. • Defined product requirements including application features, pricing and complete service package. • Managed software development from concept to delivery. Took over leadership of team of more than six engineers after departure of engineering manager. Shipped product on time and in coordination with launch of Windows CE (Windows Mobile) platform. • Wrote product book that became a model for the company; included business case analysis, earnings and cost models, competitive analysis, market positioning, messaging strategy, product development schedule, launch plan and sales training and customer support documents. • Managed all marketing activities, including product launch, marketing activities, sales training, advertising, pricing, PR, promotions, and trade show participation at COMDEX and CES with Microsoft, Motorola and six OEM partners. • Developed partnerships with Microsoft, Motorola, HP, Compaq, Casio, Hitachi, LGE and Philips. • Launched and ran software developer program to support third-party application development. |
| Employer: | US Environmental Protection Agency – Washington, DC |
| Position: | Special Assistant to the Deputy Administrator |
| Time period: | January 1991 - December 1993 |
| Description: | Served as principal aide to EPA’s second in command, supported the Administrator and Chief of Staff.
• Liaison for major initiatives: represented the Deputy Administrator as member of several Agency task forces and working groups including those focused on the development of innovative environmental technologies, trade promotion and environmental exports, energy efficiency in the IT industry, Native American issues and creating market incentives for environmental protection. • Prepared analyses of economic, technical and political issues. Wrote white papers on business and technical issues for the Deputy Administrator, prepared Presidential briefing book for the 1992 UN Earth Summit in Rio de Janeiro. • Compiled weekly report to the President covering Agency developments and emerging issues. |
| Employer: | The White House – Washington, DC |
| Position: | Staff Assistant, Office of Cabinet Affairs |
| Time period: | January 1989 - December 1991 |
| Description: | Coordinated policy and information flow between the White House and Executive Branch agencies. Assisted senior staff in energy, environmental and national security policy areas.
• Directed various White House events, including bill signing ceremonies and Cabinet meetings. • Prepared weekly report to the President on Executive Branch news, issues and policy developments. • Created fast-track approval system for FEMA disaster declarations and emergency response that compressed Presidential sign-off process from 48 hours to less than two. |
| Employer: | ArcSight, Inc. – Cupertino, CA |
| Position: | Sales and Marketing Consultant |
| Time period: | December 2007 |
| Description: | Market-leading enterprise security platform.
Evaluated sales process from demand generation to closed sale, including servicing existing accounts. Focused on lead management, lead nurturing and measuring campaign effectiveness. Recommended improvements to lead management tools and processes, in particular. • Performed end-to-end sales process review focused on links between Marketing and Sales. • Mapped existing sales workflow, made recommendations for improved process. • Evaluated engineering consultants to customize Salesforce.com implementation. • Evaluated vendors of lead management applications to extend Salesforce.com capabilities in lead nurturing, lead tracking and marketing campaign automation. • Developed performance metrics with marketing team to track campaign effectiveness, improve campaign ROI and increase developed value of qualified leads. |
| Employer: | Zapit Technology – Santa Clara, CA |
| Position: | Summer Intern |
| Time period: | December 1994 |
| Description: | Worked with chemical and process engineers to commercialize hazardous waste treatment technology licensed from SRI International; wrote launch strategy and sales plan; performed market and competitive analyses. |
EDUCATION
| University: | Stanford University |
| Time period: | 1995 |
| Degree: | MBA |
| University: | Dartmouth College |
| Time period: | 1989 |
| Degree: | Government, BA |
Mark's Startups (1)
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Armageddon Energy
Armageddon Energy is a cleantech startup changing the world by putting an affordable, attractive solar energy system on every roof.
Mark's Contacts (4)
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Kristina Hakola
Entrepreneur contributing to LivePoint
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Bent Haugland
Danish, education organizational theory and entrepreneurship from Cambridge, UC Berkeley and Uni of Copenhagen.
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Angie Chang
product manager / designer / marketing
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