Mark Beckford

My approach to market and business development has always been to initiate game-changing, disruptive strategies to drive major growth or business turnaround in global markets -- those that overturn the status quo and make the biggest possible impact.

I'm now putting those energies as CEO of my first startup -- NetBridge Global, Inc., a company whose mission is to help companies do business in China.

Previously at NComputing, I restructured business development to scale and triple our involvement in over 50+ emerging market education projects. After developing a strategic business plan to enter the China market, I led and managed the staffing and local partner engagements, partnering with the largest IT distributor, partnering with the Ministry of Education for a 1000 city rural computing initiative and achieving $1M in the first year of operation.

In 10+ years at INTEL I strategized and drove the delivery of millions-of-dollars in revenue by leading large, diverse global teams to extend Intel's reach / leadership into emerging markets.

In addition, I am a proponent of using the principles of creative capitalism, marrying the principles of capitalism and business with social development. I blog about topics related to disruptive leadership and the role creative capitalism as a pathway for corporate profit and world progress at http://www.disruptiveleadership.com.

Employer:	NetBridge Global, Inc.
Position:	CEO
Time period:	July 2011 - Present
Description:	Founder and Chief Executive Officer of NetBridge Global, Inc. (NBG), a management consulting company that helps businesses get access the China Market

Employer:	NComputing, Inc.
Position:	VP of Greater China Sales
Time period:	December 2010 - June 2011

Employer:	NComputing, Inc.
Position:	VP of Global Business Development
Time period:	November 2008 - December 2010

Employer:	INTEL
Position:	Managing Director, Strategic Business Development, Beijing, PRC
Time period:	December 2005 - November 2008
Description:	Recruited by Intel China VP/GM to restore Intel’s market-share position in Internet Cafés, one of China’s largest defined computer segments. (Share had plummeted from ~70% to ~30% over three years.) - Delivered $80M in incremental revenue and doubled market-share to 60% within one year, by rapidly developing turnaround strategy and leading team of 10 functional managers and 150 sales staff. - Drove positioning, pricing, and co-marketing strategies to expand market coverage, while leveraging partner alliances to achieve 4X increase in sales coverage. - Charged by GM to set up semi-governmental consortium to influence the PRC ’s energy policies. - Steered startup of the China Electronics Energy Savings Council, a consortium of top government, industry, and academia, focusing on energy savings policies for high-tech products. - Built alliances with iCafé industry associations, government entities, and franchisers to align policies.

Employer:	INTEL
Position:	General Manager, Emerging Markets Platforms Group (EMPG), Shanghai, PRC
Time period:	December 2004 - November 2006
Description:	Started a new business venture in China to build/sell computer products designed for the unique challenges of developing nations. - Delivered >500,000 PC sales in 2006, with expected annual doubling/tripling of growth. - Grew revenue to >$75M for 2006 with business plan to reach $500M by 2010. - Established HQ in Shanghai and four design centers in China, India, Africa, and South America. - Directly managed 150+ employees in marketing, engineering, and product design, and drove >100 matrixed sales teams across 15 countries.

Employer:	INTEL
Position:	Executive Sponsor, World Ahead Program, Shanghai, PRC & Santa Clara, CA
Time period:	December 2004 - November 2006
Description:	Strategized and drove Intel's groundbreaking "World Ahead" program designed to spotlight Intel's effort to "cross the digital divide" and expand technology's reach to vastly underserved populations—creating connected communities and a market for PCs with Intel chips. - Built strategic plan for historic $1B World Ahead program that reinvigorated Intel’s thought leadership and propelled Intel to reorganize sales force based on World Ahead's success. - Launched in 15 countries. Formed partnerships with local/global PC and software vendors, NGOs, mobile and telecommunication companies, and financial institutions. - Met with cabinet-level ministers of education and information technology to establish plans and funding for programs to help local economies and concurrently create Intel chip markets. - Drove PC training program expansion to 10M teachers and donation of 100,000 PCso schools by 2010. - Drove a $30M program with the PRC government to bring PCs to 800 million rural villagers. - Won $12M deal for 400,000 PCs in Mexico. - Launched Computers for All Nigerians with Nigerian President Obasanjo.

Employer:	INTEL
Position:	Chief of Staff To Vp of Sales/Marketing, Santa Clara, CA
Time period:	December 2002 - November 2005
Description:	Advisor and key executive to senior VP (one of top 15 at Intel). Aided in managing operations for $35B business/5,000-person sales and marketing team. Drove strategy, planning, and operations for VP-level staff. - Drove corporate-level strategic projects, including business plans to reach $50B in revenue in 5 years and expand Intel's global operations. - Drafted, prepared, and approved VP's internal/public communications, including keynote speeches, internal senior executive presentations, written articles, and press interviews. - Exposed to the inner workings of the CEO office and entire sales and marketing organization. - Competitively chosen for position (Intel's leading executive development program).

Employer:	INTEL
Position:	Director of Marketing, Reseller Products Group, Folsom, CA
Time period:	December 1999 - November 2003
Description:	Managed $4B channel marketing business and worldwide staff of ~100 regional marketing personnel. - Grew channel sales from ~25% to 40% of Intel’s desktop PC revenue, despite stagnant industry. - Tripled Intel-affiliated system builders from 40,000 to 120,000. - Delivered 4X increase (150 to 600) in emerging market cities with an Intel "presence." - Spiked Intel’s developing countries’ market-share from mid-60s to high 70s. - Drove strategic effort that saved and then tripled marketing budget, despite company-wide budget cuts.

Employer:	INTEL
Position:	Marketing Manager, Worldwide Server Channels (RPG), Portland, OR & Santa Clara, CA
Time period:	December 1994 - November 2000
Description:	- Led worldwide marketing campaigns and programs to grow server channel business. - Drove 10X growth in Intel’s server channel business worldwide from 1997 to 2000.

Employer:	David Corporation, San Francisco, CA
Position:	Work experience
Time period:	December 1991 - November 1994
Description:	Assignments in Quality Assurance, Product Management, and Information Systems (for software company).

Employer:	Freeman & Mills, Inc., Los Angeles, CA
Position:	Work experience
Time period:	December 1988 - November 1992
Description:	Senior analyst, providing management consulting services to corporate management and law firms.

University:	University of California System - Berkeley
Time period:	1996
Degree:	Marketing and High Technology, MBA

University:	Claremont Consortium of Colleges - Pomona College
Time period:	1989
Degree:	Economics, BA