Mac McKinley

I have spent the last 25+ years in high tech marketing, sales and general management. I published a book on marketing, Marketing Alignment, in 2002. I am a founding partner and CEO of Boomer-Insight.com. Boomer-Insight.com is an opinion portal. Our mission is to be the Boomer's Voice in America. We provide polls, surveys and discussion forums on the most pressing issues facing America today. We intend to partner with major news networks to broadcast the results of our daily polls and in return promote Boomer Insight. Boomer-Insight.com also will provide our members with the latest content on world, national and Boomer specific issues. Our purpose is to challenge the Baby Boomer generation into re-engaging and tell America exactly where they stand on these important issues.

Baby Boomers represent one out of every three Americans. They control more than 70% of the wealth in America and spend 400 billion dollars annually more than any other generational group. Consequently their opinions on the most pressing issues facing America will be important to the business and political leaders in America, as well as, the rest of the population.

Employer:	Boomer Insight Inc.
Position:	Founding Partner and CEO
Time period:	January 2008 - Present
Description:	I have spent the last 25+ years in high tech marketing, sales and general management. I published a book on marketing, Marketing Alignment, in 2002. I am a founding partner and CEO of Boomer-Insight.com. Boomer-Insight.com is an opinion portal. Our mission is to be the Boomer's Voice in America. We provide polls, surveys and discussion forums on the most pressing issues facing America today. We intend to partner with major news networks to broadcast the results of our daily polls and in return promote Boomer Insight. Boomer-Insight.com also will provide our members with the latest content on world, national and Boomer specific issues. Our purpose is to challenge the Baby Boomer generation into re-engaging and tell America exactly where they stand on these important issues. Baby Boomers represent one out of every three Americans. They control more than 70% of the wealth in America and spend 400 billion dollars annually more than any other generational group. Consequently their opinions on the most pressing issues facing America will be important to the business and political leaders in America, as well as, the rest of the population.

Employer:	The Knowledge Capital Group, Austin, TX
Position:	Research Director and Senior Strategist
Time period:	January 2000 - December 2001
Description:	I joined KCG in August 2000 as Research Director. Responsibilities included coordinating and managing research on emerging technology trends, industry analyst firms and analysts, industry marketing initiatives, vendor news and events, competitive positioning and other topics for KCG clients. Job title was expanded to Senior Strategist in January 2001. I wrote numerous papers on analyst relations, as well as sales, marketing, and operations best practices. I was also Managing Editor of KCG Perspectives which was a monthly, retainer-based subscription service that provided insights along with proven methodologies and best practices on the latest sales, marketing, and influencer relations issues. Left KCG due to cash flow problems and lack of funding in September 2001.

Employer:	Netforce Technologies
Position:	Systems Consultant
Time period:	January 1998 - December 2000
Description:	I joined Netforce in 1998 and worked primarily with major account IT Managers in performing requirements analysis and proposal development. I received certifications from Compaq, Microsoft, HP, Citrix, Cisco, 3Com, Novell, and many other major systems vendors. I was also involved in and coordinated numerous Y2K initiatives. I was one of the organization’s top producers. I left Netforce in 2000.

Employer:	Proactive Solutions, Inc., Tulsa, OK
Position:	Vice President, Sales and Marketing
Time period:	January 1994 - December 1995
Description:	Joined Proactive Solutions in June 1994 to develop sales and marketing strategies for new project management product and help guide the company during the early stages of start-up. Developed and established product positioning, sales and marketing plans, sales channel strategies, and a PR plan. Formulated and implemented programs for market research, funding requirements for launch, as well as pre-launch marketing efforts. Managed and coordinated user surveys which validated the product concept and salability of the proposed project management solution. I planned and coordinated PR campaign which netted an invitation to one of the most prestigious industry events, InfoWorld’s “Demo 95”. Other premier product presenters included IBM, Apple, Lotus, Microsoft, etc. I was elected to the Marketing SIG Board of the Software Publishers Association while working at Proactive. Despite the fact that I had an equity position, I left Proactive in April due to delays in product development, other development issues, and funding problems.

Employer:	Artisoft, Inc., Tucson, AZ
Position:	Managing Director of European Operations; Director of North American Sales; General Manager of Major Accounts
Time period:	January 1991 - December 1994
Description:	Began with Artisoft in February of 1991 as Manager of Major Accounts and was quickly promoted to General Manager of Major Accounts. Responsibilities included all U.S. Major Resellers, Domestic Distribution Accounts, Government and Educational Accounts, Corporate Accounts, OEM Accounts, and International Sales Groups serving the rest of the world excluding Europe. During this period my sales groups met or exceeded all of their quarterly quotas and we grew our business 75% from the previous year. In February 1992, I was promoted to Director of North American Sales and added the Business Development Group to my existing responsibilities. Accounts managed by my division included Ingram Micro, Merisel, Tech Data, MicroAge, Best Buy, CompUSA, Dell, and many others. During my tenure as Director of North American Sales, Artisoft was named the “Number One Hot Growth Company in America” by BusinessWeek Magazine. In September of 1992 I took over the European division. I was charged with moving the European Headquarters from London to Amsterdam, reorganizing and restaffing the division, as well as adding manufacturing and distribution divisions to the existing organization. Starting with an empty two story office building in Amsterdam, we built a new organization from scratch which included manufacturing, distribution, sales, marketing, finance, human resources, MIS, materials planning and purchasing, product management, translation/localization, technical support, training, and operations. We marketed, sold, and shipped products to 30 distributors in 14 countries. My responsibilities also included management of branch sales offices in London, Munich, Milan, and Paris. During our first year we grew our revenue by 50% from the previous year and achieved an acceptable profit. At the end of my tenure in Europe, we had 60 employees, an operating budget of $6M, and we were achieving our revenue plan of $15M. My last quarter in Europe netted Artisoft Europe 25% of worldwide revenue and 30% of worldwide profit. We also maintained the lowest inventory cost and highest production efficiency. I left Artisoft Europe because I was ready to return to the US.

Employer:	CompuAdd, Austin, TX
Position:	Marketing Planning Manager; Product Manager
Time period:	January 1989 - December 1991

Employer:	BPI Systems, Austin, TX; Computer Associates, San Jose, CA
Position:	Group Product Manager
Time period:	January 1987 - December 1989

Employer:	Entre Computer, Austin,TX; Businessland, Austin,TX; Computerland, Austin,TX
Position:	Work experience
Time period:	January 1981 - December 1987
Description:	Government Sales Manager Entre Computer, Austin,TX Major Accounts Sales Rep Businessland, Austin,TX Senior Sales Rep Computerland, Austin,TX

University:	University of Texas System
Degree:	B.B.A. Management

Books:

In the past 8 years I have written and published a book on marketing titled “Marketing Alignment” and worked as an independent marketing consultant.