Liz Brusca
BA in Clothing Design and Textiles from San Francisco State University (2002) Marketing Executive at The San Francisco Bay Guardian, San Francisco, CA (2/2010 – Present), Butterfly & Eastside West, San Francisco, CA at Goorin Brothers, Inc, CA
| Headline: | Club Leader |
| Skills: | Business, Entrepreneurship, Event planning, Guerrilla marketing, Languages, Leadership, Management, Marketing, Negotiation, Public Relations, Sales, Viral marketing |
| Interested in: | Growing my group, Helping members of my groups, Meeting new people, Partnering with other groups, Professional opportunities, Sharing my projects |
| Schools: | California State University System - San Francisco State University |
WORK EXPERIENCE
| Employer: | The San Francisco Bay Guardian - San Francisco, California |
| Position: | Marketing Executive |
| Time period: | February 2010 - Present |
| Description: | • Design and execute marketing campaigns, promotions, signature events, and event strategies for the San Francisco Bay Guardian brand and advertisers to generate revenue
• Act as the liaison between the Guardian and neighborhood merchant associations (SFLOMA, MMA, Fisherman’s Wharf, MUMC, PHMA) • Compose and art direct promotional materials and campaigns • Facilitate media sponsorship components of local and national advertising agreements • Compose, post, and maintain online promotions content for the sfbg.com website, the weekly e-blast, and social networking sites |
| Employer: | Butterfly & Eastside West - San Francisco, California |
| Position: | Freelance Public Relations & Marketing Consultant |
| Time period: | March 2009 - Present |
| Description: | • Create a cohesive and consistent restaurant identity for each location and carry out local and regional marketing programs to increase visibility and sales
• Create events, maintain social media, update websites, and write email campaigns to keep the restaurant current and top of mind • Develop and maintain relationships with local organizations and groups to create a regular following • Write and distribute press releases |
| Employer: | Goorin Brothers, Inc - San Francisco, California |
| Position: | International Sales Manager |
| Time period: | December 2007 - February 2009 |
| Description: | • Worked directly with international distributors to strengthen Goorin’s relationship with goal of sales growth, distribution, and brand awareness
• Recruited, trained, and managed the 11 distributors • Communicated and provided effective tools to help educate the distributors on Goorin’s objectives, brand divisions, product, and goals • Set annual goals, tracked sales, and encouraged sales growth |
| Employer: | Goorin Brothers, Inc - San Francisco, California |
| Position: | Retail Operations and Development |
| Time period: | March 2005 - December 2007 |
| Description: | • Oversaw from concept to fruition, Goorin’s first two retail locations, which included: site selection, negotiation, and leases signing
• Managed build-out, budget, and time line of new retail space • Hired, trained, set procedures, and supervised staff of eight |
| Employer: | Goorin Brothers, Inc - San Francisco, California |
| Position: | Public Relations/ Marketing Manager |
| Time period: | March 2004 - December 2007 |
| Description: | • Responsible for marketing and positioning all Goorin Brothers Inc’s brands
• Built and maintained extensive relationships with media, celebrities, industry leaders and tastemakers • Planned and produced company events in over nine major US cities • Kept the company visible via print, the web, events, TV, and radio • Coordinated company photo shoots and catalogs, including hiring and supervising all photographers, models, printers, and mailing houses • Set and tracked yearly budgets for catalogs, events, advertising, sponsorships, and donations |
| Employer: | Dowler-Gruman Architects - San Francisco, California |
| Position: | Office Manager |
| Time period: | September 2003 - March 2004 |
| Description: | • Supported staff of 13 with all office needs |
EDUCATION
| University: | California State University System - San Francisco State University |
| Degree: | : Clothing Design and Textiles, BA |
INFORMATION
| Memberships: | Vice President of the Marina Merchants Association (8/10 – Present),
President of San Francisco Spinsters (6/10 – Present), Development Chair (Associate Board of Directors) of San Francisco Ballet’s ENCORE!, San Francisco Symphonix Member (3/08 – Present), Hands on Bay Area General Member (9/02 – 9/05), |
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Devin Glasser Alper
Bay Area native; UC Berkeley grad; rode Internet wave/wipeout for 10 years (and occasionally dip toes in water, when it's warm); started a novelty cupcake bakery.
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