Lauren Jacob
Experienced product and content manager with a background in pulling together different teams and resources to conceive the most efficient strategy for a website, now working at Autodesk in San Francisco, CA
| Headline: | Startup Member |
| Work status: | Employed Full-Time |
| Industries: | Gaming, Health, Information Technology, Internet, Lifestyle, Media |
| Skills: | Business, Design, Editing, Graphic design, HTML / CSS, Javascript, Management, Web Development, Writing |
| Location: | San Francisco, CA |
| Interested in: | Career advice, Consulting opportunities, Employment opportunities, Growing my group, Joining a startup, Meeting new people, Offering Expertise, Partnering with other groups, Professional opportunities, Receiving feedback |
| Tags: | ads and content, sem/seo, web product manager with extensive cms experience as well as analytics |
| Schools: | University of Maryland System - College Park |
WORK EXPERIENCE
| Employer: | Autodesk, San Francisco, CA |
| Position: | CMS Consultant |
| Time period: | January 2009 - Present |
| Description: | Data migration for suite of sites from old format to new with seamless, on-schedule go live.
• Perform QA as part of a proof of concept team for new site search tool for site with 6,000,000+ monthly unique visitors. • Develop Macros to complete repetitive tasks in IE-based CMS • Perform Information Architecture analysis on companywide training tools and implement new structure • Use ETL (extract, transform, load) techniques to move data into searchable content repository • Requires speed and prior intimate knowledge of content management systems to hit the ground running • Use of Sharepoint, Front-end debugging, database management, and translation tools. |
| Employer: | Seemlesslife.com, San Francisco, CA |
| Position: | Website Optimization and Management Consultant |
| Time period: | December 2008 - Present |
| Description: | Design and implement Google Adwords advertising campaign, keywords, metatags, analytics. Implement new site design with ecommerce capability.
• Designate and work with outside resources to redesign site, write and implement code • Drive traffic to site using SEM and SEO optimization techniques • Create and report on Google Adwords advertising campaign tailored to budget and company messaging • Determine organizational needs and best use of company resources |
| Employer: | Small Business Majority, Sausalito, CA |
| Position: | Web Product and Communications Manager |
| Time period: | July 2008 - November 2008 |
| Description: | Managed website, database, networking, communications, and newsletters in a nonprofit advocacy environment, using Dreamweaver, Salesforce, and BaseCamp.
• Directed and participated in design and implementation of new website and executed regular addition of content. • Responsible for all technical documentation, planning and forecasts, including timelines and budgets. • Designed information architecture for website from inception through changing needs based on PR campaign. • Implemented Google Analytics to monitor site performance and BaseCamp to track projects. • ETL and cleanup of entire database from iContact to Salesforce. • Planned and implemented an office-wide changeover from PC to Mac. |
| Employer: | Revolution Health Group, Washington, D.C. |
| Position: | Web Production Manager and CMS Product Manager |
| Time period: | October 2006 - July 2008 |
| Description: | Product Manager of Drupal-based Content Management System (CMS), supervising team of five. Reported to the Director of Content.
• Managed all Web Production projects on the site using a team of five Web Producers, multiple projects at any given time. • Fulfilled requests for new B2B Websites and developed content strategy. • Developed and implemented interactive contextual advertising, including video, audio and Flash content. • Spearheaded a successful effort to evaluate and improve in-house content management system, including regular meetings with CEO and stakeholders in design, engineering, operations, content and publishing. • Made changes to ad structure on the site that increased revenue by over $2000/week. • Led Omniture Analytics effort, including training employees and designing dashboards for executives. • Used HTML, PHP, CSS and Javascript to make changes on Website front-end and worked directly with back-end engineers using Bugzilla and Agile protocols. |
| Employer: | Aristotle Publishing, Washington, D.C. |
| Position: | Account Manager/QA Engineer |
| Time period: | September 2005 - October 2006 |
| Description: | Point of contact for largest customers, designed QA on first online version of software, created documentation database for new hires and employee reference. Use of SQL, Adobe Photoshop, and Microsoft Visual FoxPro. Gained extensive knowledge of Federal Election Committee and state, committee and PAC, financial compliance issues. |
EDUCATION
| University: | University of Maryland System - College Park |
| Degree: | Cognitive Psychology and Graphic Design |
PUBLICATIONS
| Articles: | • Writing published in three newspapers (two with circulation over 50,000.) |
INFORMATION
| Hobbies: | • Avid gamer, well-versed in online, desktop and platform gaming.
• Entrepreneurial spirit: Ebay Powerseller using Google Adsense and Google Base. • Administered ABA therapy to children with Autism. |
Lauren's Startups (1)
View all-
Revolution Health
Revolution Health Group is a leading consumer-centric health company founded to transform how people approach their overall health and wellness.
Lauren's Contacts (2)
View all-
David Hoffmann
CEO and Owner of Davidsbeenhere.com, LLC (www.davidsbeenhere.com)
-
