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Kristina Hakola

Entrepreneur contributing to LivePoint

Headline:	Entrepreneur
Work status:	Living The Dream
Website:	http://www.myspace.com/lucidlovers
Industries:	Biotech, Cleantech, Entertainment, Food and Drink, Gaming, Health, Information Technology, Internet, Retail, Sports, Travel
Skills:	Business, Copy Writing, Design, Engineering, English, Entrepreneurship, Event planning, Guerrilla marketing, Languages, Marketing, Viral marketing, Writing
Location:	San Francisco
Groups:	Pier 2 \| Marketing Re-defined, Women 2.0
Interested in:	Brainstorming, Consulting opportunities, Employment opportunities, Finding business partners, Finding cofounders, Finding experts, Finding hot stories, Finding mentors, Finding team mates, Growing my group, Helping friends, Joining a startup, Meeting new people, Professional opportunities, Promoting my startups, Raising money, Recruiting for my startup, Sharing my projects
Tags:	music, online marketing, Project Management, singer song writer
Schools:	Azusa Pacific University

FEATURED STARTUP

LivePoint

Live music to the masses. Improve average Joe's live music choices, ability to pick, experience at the venue, and likelihood to go again. How? Through a novel concept, and your support. Start today by following us on YouNoodle!

Startup type: Company
Status: Active
Stage: Beta

FULL BIO

Grew up in Japan and LA, since 2004 calls San Francisco home. Passionate about travel, sports and music. Traveled to more then 17 countries, participated in several running / cycling races. Singer, songwriter and guitar player performing frequently at local jazz and live music venues in San Francisco bay area.

Highly motivated and technically sound in online marketing. Experience in managing successful direct to consumer marketing campaigns, online advertising, SEO, PPC management for consumer products online. Passionate about enhancing consumers’ overall online experience, product and brand awareness. Strong leadership and communication skills for leading projects and meetings. Having experience in presenting to top level executive management teams as well as non-management business experts and engineers. Experience in producing, organizing and hosting professional events, social mixers, panels and conferences.

Passion for music and technology, an ideal position would allow me to fuse my love of music as a consumer and a creator with my tech, business & marketing experience.

WORK EXPERIENCE

Employer:	MRI Performance Sports Nutrition, www.mri-performance.com, San Francisco, CA
Position:	Direct Marketing Manager / Online Marketing
Time period:	April 2008 - Present
Description:	• Managed PPC & SEO via Google Adwords & Adbrite • Weekly excecution of Email communication & promotions, campaign creation, setting up coupon codes in eCommerce suite, testing source codes and promotions overall effectiveness • Working with third party vendors to optimize paid search, including copy, offer and buy now pages • Creating and managing campaigns focused on acquiring new customers and generating additional revenue online. • Created wire-frame layout for community site • Managed social networking profiles bringing more brand awareness to customer demographic • Developed email traffic drivers for online web store • Weekly and ad-hoc reporting on overall eCommerce and online marketing performance • Increased online sales by 15% - over one year period • Increased web traffic by 200% - over 3 month period

Employer:	Women 2.0, www.women2.org, San Francisco, CA
Position:	Marketing & Event Producer for “Music Makers and Technology Shakers”
Time period:	January 2008 - Present
Description:	Founded and produced the first Music and Tech series hosted by Women 2.0 highlighting the disruptive music industry “Music Makers and Technology Shakers”. Networked with industry experts to develop content and reveal key insights.

Employer:	Abbott Vascular – Cardiac Therapies, Santa Clara, CA / Tokyo, Japan
Position:	Group leader Promoted 3 times from Senior Business Analyst to Principal to Project Manager
Time period:	October 2006 - January 2008
Description:	Managed a team of business analysts and improved reporting deficiency’s to increase submission timeline of Clinical data to FDA. • Proposed project to VP of Clinical Research/Regulatory, with 500k budget & 8 person team • Managed end-to-end project budget, timeline and resources • Reporting contributed to 40% decrease in timeline from Clinical to FDA to market. Abbott Vascular Japan Global adoption (Tokyo, 6 months) • Increased core competency of Japanese clinical staff on systems on clinical reporting systems • Initiated standards for core FDA required documents to be available electronically • Improved efficiency and submission timeline for Japan regulatory authorities (PMDA)

Employer:	Knightsbridge Solutions LLC - Oakland, CA / Chicago, IL
Position:	Senior Consultant promoted form Associate Consultant
Time period:	May 2004 - October 2006
Description:	Ligand Pharmaceuticals La Jolla, CA Implemented a reporting solution to show accurate P&L reports for the executive team at Ligand Pharmaceuticals. • Gathered detailed requirements, business rules, and design specifications for implementation. • Partnered with internal systems analysts at Ligand to conduct detailed mapping of source-to-target data seta • Result ended in an accurate P & L for Ligand Pharmaceuticals Blue Cross Blue Shield- FEP Washington, DC Technology Consultant, Technology and Information Assessment • Lead interview sessions with technology staff to gain an understanding of the technology and data environments, change control, departmental procedures • Revealed information quality issues, and revealed challenges users had with the decision information reporting environment. Data and technology recommendations were made based on the systems analysis and interviews.

Employer:	California Institute of Technology, Pasadena, California
Position:	Lead Systems Analyst - promoted from Associate Systems Analysts
Time period:	September 2000 - May 2004
Description:	• Gathered user requirements, led customer and end-user meetings; participated in design solutions, analyzed data quality, defined business rules for engineers; performed gap analysis, logical data modeling, managed error handling and unit test scripts. The technology environment included: Oracle Financial Applications 11i, Oracle 9i, and Oracle Discoverer Plus and Viewer 9i.

EDUCATION

University:	Azusa Pacific University
Degree:	Computer Information Science, BSc

Kristina's Startups (1)

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LivePoint

Live music to the masses. Improve average Joe's live music choices, ability to pick, experience at the venue, and likelihood to go again. How? Through a novel concept, and your support. Start today by following us on YouNoodle!