Kristi Barrow
Bachelor of Engineering from University of Sydney (1999), Masters of Business Administration from Australian Graduate School of Management (2006), Head of Data at Kineo (2009), Founder and Director at Krustyfries since Apr-2003.
| Headline: | Innocent Bystander |
| Website: | http://www.kristi-barrow.com |
| Industries: | Information Technology, Internet, Media, Retail, Travel |
| Skills: | Business, Engineering, Languages, Leadership, Management, Marketing, Negotiation, Retail, Sales, Web design |
| Location: | Sydney |
| Groups: | Sydney Young Entrepreneurs Society |
| Visas: | Australia, European Union |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Providing services to startups |
| Schools: | University of New South Wales |
WORK EXPERIENCE
| Employer: | Krustyfries |
| Position: | Founder & Director |
| Time period: | April 2003 - Present |
| Description: | Krustyfries specialises in online marketing & digital consultancy services.
Consulting to various organisations on: integrated internet marketing strategies across search engine marketing (SEM), search engine optimisation (SEO), display advertising, affiliate networks, CRM and social networking Ecommerce strategies, development and implementation Marketing and branding strategy including online and offline marketing Clients include AirfaresFlights, Jetlo, the Backsliders, Estonians in Australia and Special Olympics Australia |
| Employer: | Kineo |
| Position: | Head of Search, Data & Analytics Strategy |
| Time period: | February 2009 - July 2009 |
| Description: | A start-up strategic digital consultancy helping marketers with creating accountability and delivering ROI
Consulting to clients on utilizing the power of web analytics, measurement and accountability to meet their business goals Develop digital strategy for clients utilising online channels: search engine marketing (SEM), search engine optimization (SEO), web analytics, display advertising, social media and affiliates Provide training to senior management on digital strategy and current trends |
| Employer: | Expedia Inc. |
| Position: | Marketing Director, Australia & New Zealand |
| Time period: | July 2006 - June 2008 |
| Description: | Overall responsibility for P&L and multi-million dollar marketing budget for Expedia.com.au and Expedia.co.nz
Managed ANZ marketing team to exceed sales and brand goals Exceeded sales targets by 38%, profit targets by 51% and increased marketing efficiency by 18% in 2007 Managed successful multi-million dollar SEM campaign. Incorporating global Expedia best practices to exceed sales targets by 25%, whilst maintaining efficiency in 2007 Managed successful Online display advertising campaign to challenging ROI targets. Resulting in increased budgets in 2007 of 100% and in 2008 of 150% Negotiated Expedia’s first partnership deal in Australia with Ninemsn in 2007, followed by Yahoo! In 2008 Successfully initiated and implemented Expedia’s first sports sponsorship deal with the Sydney Swans Football club Initiated and implemented numerous joint promotions leveraging the partners marketing strengths, e.g. Disney, Virgin Atlantic |
| Employer: | Singtel Optus Pty Ltd |
| Position: | Product Manager, Dial-up Internet |
| Time period: | August 2004 - June 2005 |
| Description: | P&L responsibility of the $100m+ Residential Dial-up product
Reinvigorated the PrePaid Product to exceed budget by 10% and increase overall subscribers by 2% in a declining market Implemented a cross-product upselling initiative exceeding revenue target by 200% Developed and launched online-only campaign achieving sales of 278% of forecast |
| Employer: | Singtel Optus Pty Ltd |
| Position: | Product Manager, Managed IPVPN |
| Time period: | January 2004 - August 2004 |
| Description: | Product managed initial investigation and development of Small Business VoIP product
Drove reduction in cost by focusing on simplifying product processes Optus Business Product Division “Make it Happen” Award, 2004 |
| Employer: | Singtel Optus Pty Ltd |
| Position: | Product Analyst / Senior Product Analyst |
| Time period: | October 2001 - December 2003 |
| Description: | Financial and product performance analysis across the entire Optus Business Portfolio with detailed cost reduction analysis,
Optus Business FY0203 “Hero” Award, 2003 | Optus Business “Delivering the Vision” Award, 2002 |
| Employer: | Tillinghast-Towers Perrin |
| Position: | Financial Analyst |
| Time period: | February 2000 - October 2001 |
EDUCATION
| University: | University of New South Wales |
| Time period: | 2006 |
| Degree: | MBA |
INFORMATION
| Sports: | Golf, scuba-diving, cricket and AFL. |
| Hobbies: | Interested in Internet & technology, travel, live music, guitar, food, wine.
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| Clubs: | AGSM Marketing Club, AGSM Wine Club |
| Awards: | Google Australia, My Maps Award, 2009
Best Online Travel agency site, (www.expedia.com.au) 2008 TravelMole Asia Awards “Make it Happen” Award, Division, Optus Business 2004 “Optus Business 2003 Hero” Award, Products Division, Optus Business 2003 “Delivering the Vision” Award, Optus Business 2002 |
