Kit Kershner
Pursuing M.B.A. from Lucas Graduate School of Business, B.A. in Economics from University of California. Experienced in Operations, Consulting, Sales, and Marketing .
| Headline: | Entrepreneur |
| Industries: | Cleantech, Education, Financial, Food and Drink, Gaming, Sports, Travel |
| Skills: | Business, English, Event planning, French, Languages, Leadership, Management, Marketing, Negotiation, Sales |
| Groups: | Silicon Valley Business Plan Competition 2010 , Silicon Valley Innovation Challenge 2011 |
| Interested in: | Advising startups, Brainstorming, Consulting opportunities, Employment opportunities, Finding business partners, Finding cofounders, Finding engineers, Finding experts, Getting press, Joining a startup, Meeting new people, Offering Expertise, Participating in a competition, Patenting my idea, Professional opportunities, Promoting my startups, Raising money, Receiving feedback, Starting a company |
| Schools: | California State University System - San Jose State University, University of California System - San Diego |
WORK EXPERIENCE
| Employer: | CustomerSat, Inc. |
| Position: | Sales Operations Manager |
| Time period: | September 2007 - January 2009 |
| Description: | Prepared weekly, monthly, and yearly sales and marketing reports including Pipeline, Opportunity, and ROI reports and presented to senior executives.
Creation and implementation of sales processes including vendor negotiations, purchasing, new contracts, upselling, pricing, processing sales orders, renewals, invoicing and HR. Development and implementation of sales tools including pricing, the web site, brochures, case studies, signage for trade shows, and other marketing collateral. Ad hoc reporting within CRM systems. |
| Employer: | Plavan Fleet |
| Position: | Fleet Consultant |
| Time period: | September 2006 - September 2007 |
| Description: | Implemented Pay-Per-Click campaign and landing page strategies to maximize ROI.
Responsible for acquiring and qualifying new leads, while working with outside salesmen to close new accounts. Comfortable cold calling for new business and other direct marketing efforts. |
| Employer: | University of California, San Diego |
| Position: | Research Assistant |
| Time period: | September 2006 - September 2007 |
| Description: | Responsible for collecting and statistically analyzing state primary election data for Dr. Navin Kartik(Economics Professor/Researcher at U.C. San Diego and Stanford PhD). |
| Employer: | Sitelab International |
| Position: | Marketing Intern |
| Time period: | September 2004 - April 2005 |
| Description: | Acquired advanced skills in Pay-Per-Click(PPC) advertising and Search Engine Optimization(SEO).
Helped develop and manage PPC campaigns for Intuit and TurboTax in the peak tax season of 2005 and Career Education. Drafted press releases. Became familiar with Bruce Clay SEO tools. |
| Employer: | Closed Loop Marketing |
| Position: | Campaign Manager |
| Time period: | June 2004 - September 2006 |
| Description: | During breaks from University, I worked for Lance Loveday developing and managing PPC campaigns for Stacks and Stacks Homewares, Hewlett-Packard, Brocade Internet Solutions, and other clients. |
EDUCATION
| University: | University of California System - San Diego |
| Time period: | 2003 - 2006 |
| Degree: | Economics, BA |
| University: | California State University System - San Jose State University |
| Time period: | 2009 - Present |
| Degree: | MBA |
Kit's Startups (4)
View all-
Automobile SmartPhone Integration
If a SmartPhone housing terminal option was available in the dashboards of all new and used vehicles, it would eliminate the need for expensive navigation systems, hands free calling, and satellite radio costs.
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Classyfieds.org
Classyfieds.org offers online product listings, job listings, events and more in a safe setting where users aren't bombarded by scams or the usual inappropriate and illegal material on comparable sites. Classyfieds.org, No Scams, Just Substance!
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LEP ²
Because Federal and State governments are unable to enforce labor laws in farming, setting up a firm to verify that American produce is picked and handled by documented workers and adding a label to that produce will reduce illegal activity.
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EuroPlane
European Airlines come together and offer a EuroPlane pass for a similar cost to the Eurail pass so travelers can jet around Europe at their own pace.