Kimberly Petska
Brand Marketing Professional and MBA student at UC Berkeley Haas (EW2012)
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Industries: | Biotech, Cleantech, Food and Drink, Health, Internet, Lifestyle, Retail, Sports, Travel |
| Skills: | Business, Design, Leadership, Management, Recruitment, Sales |
| Groups: | 2011 UC Berkeley Business Plan Competition, 2012 UC Berkeley Startup Competition, UC Berkeley Business Plan Competition 2009-2010 |
| Interested in: | Brainstorming, Employment opportunities, Finding business partners, Finding cofounders, Finding team mates, Giving back, Growing my group, Helping friends, Meeting new people, Partnering with other groups, Professional opportunities, Promoting my startups, Raising money, Recruiting for my startup |
| Schools: | University of California System - Berkeley, University of Illinois System - Urbana-Champaign |
WORK EXPERIENCE
| Employer: | Tripping International |
| Position: | MBA Intern |
| Time period: | October 2009 - Present |
| Employer: | The Clorox Company, Oakland, CA |
| Position: | Associate Brand Manager |
| Time period: | May 2008 - August 2009 |
| Description: | Commercial Solutions and Healthcare Division
Lead cross functional team to grow volume of entire $150 million base business portfolio through new creative design, media plans, product improvements and advertising copy. Develop business analysis and implement marketing plans for commercialization of Green Works natural branded product platform into $2 billion concentrates cleaning category. Expected NCS of $11.5 million through distribution and national accounts of Merry Maids and WalMart. Initiate ethnographic research for $20 billion Healthcare hard surface disinfecting market, providing business build project recommendations for future new product commercialization and insights for consumer segmentation models. |
| Employer: | The Clorox Company, Oakland, CA |
| Position: | Global Strategic Sourcing |
| Time period: | November 2006 - April 2008 |
| Description: | Senior Buyer – Chemical Raw Materials, US and Latin America
Identify and implement cost effective sourcing of raw materials. Lead multiple cost saving and forecasting projects with minimal cross functional resources; resulting in accelerated production and decrease in material costs of $3.5 million of target $30 million for the division. Manage 15 international chemical commodity contracts and relationships each over $1+ million annual sales. Develop annual strategy for each supplier in long term business planning and source selection to Senior Management. Manage global processes to identify and select external partners based on technical and financial project requirements. Assist with joint development agreements (JDA) and efforts for technology discovery, global procurement and contract strategies in both the United States and Latin America. Honored with 2007 Global Sourcing Department award for Optimism. |
| Employer: | The Clorox Company, Oakland, CA |
| Position: | R&D Product Development Scientist |
| Time period: | March 2003 - October 2006 |
| Description: | Armor All Car Care and Fresh Step Cat Litter Brands
Provide technical leadership in the design and commercialization of new and existing consumer packaged goods products. Coordinate the interaction between formula, packaging and processing to deliver on consumer insights. Career product launches include: New product category within Fresh Step portfolio; Fresh Expressions. New product platform for auto care category; Armor All Wash N Shine Gel, Power Wash Gel, Leather Gel and Protectant Gel. Base business revitalization through updating formula and product claims, resulting in 60/40 Armor All preference over market leader. Published patent expected January 2010; describing innovative clay technology for enhanced strength in clay clumping. Lead design of experiments with creative problem solving skills approach to deliver technical solutions as part of a cross functional team. Support technical strategy development to identify product pipelines and platforms for expansion and growth. Filter ideas with marketing into consumer segmentation models. Honored with 2004 R&D Department Innovation Award. |
EDUCATION
| University: | University of California System - Berkeley |
| Time period: | 2012 |
| Degree: | MBA |
| University: | University of Illinois System - Urbana-Champaign |
| Time period: | 2002 |
| Degree: | Chemistry, Economics, BSc |
INFORMATION
| Sports: | Biking, triathlons, Atheletics. |
| Hobbies: | International travel, philanthropy, dining. |
| Clubs: | Luna Chix - Ambassador (2007 - present)
Susan G. Komen Breast Cancer Foundation - BOD (2006- present) Race for the Cure Committee (2004 - present) Clorox Marketing Buddy Committee - Leader |
| Awards: | Honored with 2004 R&D Department Innovation Award.
Honored with 2007 Global Sourcing Department award for Optimism |
Kimberly's Startups (1)
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