Karan Chaudhry
| Headline: | Startup Member |
| Skills: | Business, Entrepreneurship, Investment, Leadership, Management, Marketing, Retail, Sales |
| Location: | Stanford, California |
| Interested in: | Finding team mates, Meeting new people, Professional opportunities, Recruiting for my startup |
| Schools: | Stanford Business School |
WORK EXPERIENCE
| Employer: | PepsiCo India Holdings |
| Position: | Territory Development Manager |
| Time period: | September 2005 - April 2007 |
| Description: | Project Management/ Leadership
•Led team of 22 sales personnel and 44 distributors; In charge of sales, marketing, finance and operations. Cost efficiency/Productivity enhancement •Saved 16% on sales budget by implementing tracking and optimization systems to control discounts. •Reduced warehouse operation cost by 18% per annum through decreasing staffing and logistics costs. •Improved salesmen productivity by 13% through designing and executing training sessions and incentive programs. Brand Building Initiatives •Relaunched Mirinda Lemon brand and increased PepsiCo’s category share from 12% to 25% by putting extra resources (advertisement, roadshows, retail offers, consumer offers) behind the brand. •Achieved highest growth index across India in Diet Pepsi sales through focused brand building activities – consumer sampling, extensive Point of Sales (POS) branding at retail outlets & innovative promotions. Strategy & Analytics •Increased PepsiCo’s market share from 44% to 50% in Jalandhar city by designing and executing share gain strategy. Analyzed data to identify distribution gaps, rolled out a new distribution model (after conducting detailed cost benefit analysis) to enhance distribution, and initiated several brand building activities. •Increased PepsiCo’s market share from 45% to 51% in Chandigarh city through retail outlet level analysis. Segmented the outlets and executed differential discount, incentive, and display strategy, based on outlet’s sales volume and image. •Significantly increased distribution reach through setting up rural distribution network in Amritsar district. Used Geographical Information Systems (GIS) based data mapping to reach 752 villages with less than 2000 population. |
| Employer: | PepsiCo India Holdings |
| Position: | Management Trainee |
| Time period: | July 2004 - August 2005 |
| Description: | Worked on sales & marketing projects in Chandigarh, Indore & Amritsar. |
| Employer: | HSBC India Holdings, Commercial Banking Division |
| Position: | Research project |
| Time period: | April 2003 - June 2003 |
| Description: | Led a market research project to develop strategies to address low usage of alternate delivery channels. |
EDUCATION
| University: | Stanford Business School |
| Time period: | 2007 - 2009 |
| Degree: | MBA |
INFORMATION
| Hobbies: | • Dance- represented India in an International Choreography Presentation, 1999; currently learning Salsa.
• Other interests - Travel, Swimming, Tennis and Golf. |
| Clubs: | Stanford University, Graduate School of Business
• Active Member, Venture Capital Club and Entrepreneurship Club. • Executive Committee Member, Global Management Program and Graduate Student Council. |
| Awards: | • National Best Innovation of the Year (2006) award for rolling out a new distribution model; model adopted as “National Best Practice Tool” and under implementation in 117 cities across India in 2007.
• Received Chairman’s Award for “The Best Sales & Distribution team in the world in 2004” by Mr. Steve Reinemund, Ex Global Chairman, PepsiCo. The award was given for taking PepsiCo’s market share in Punjab from 11% to 32%. • National Best Territory Manager award for two consecutive years for outstanding performance on National Sales Day. |
