Julie Blaustein
Over 10 years of experience in the Digital Media space with a specialty in providing Business Development to publisher sites providing partnerships and growth from zero to significant ramp up within a short period of time.
| Headline: | Entrepreneur |
| Website: | http://www.techiestufffortherestofus.com |
| Industries: | Entertainment, Information Technology, Media, Mobile, Travel |
| Skills: | Business, Copy Writing, Editing, Entrepreneurship, Event planning, Guerrilla marketing, Languages, Leadership, Management, Marketing, Negotiation, Sales, Spanish, Viral marketing, Writing |
| Location: | San Francisco |
| Interested in: | Brainstorming, Career advice, Employment opportunities, Finding business partners, Finding cofounders, Finding mentors, Finding team mates, Helping friends, Joining a startup, Learning about entrepreneurship, Meeting new people, Mentoring, Partnering with other groups, Professional opportunities, Receiving feedback, Recruiting for my startup, Starting a company |
| Tags: | account management, affiliate marketing, business development, competitive analysis, contract management, contract negotiation, digital media, entrepreneur, market research, online advertising, online marketing, photo sharing, relationship development, revenue generation, start ups, strategic marketing, web 2.0 methodologies |
| Schools: | Boston University, California State University System - San Francisco State University |
FULL BIO
Over 10 years experience in the digital media space working with publisher sites providing partnerships to ramp up and grow through acquisitions including at CitySearch, GeoCities, Photobucket and most recently JamBase. I have an in depth understanding of launching API programs and affiliate programs to ensure continued growth of publisher sites. I also have a strong understanding of the social media landscape and media strategy to help small companies navigate their way to growth and profitability.
WORK EXPERIENCE
| Employer: | JamBase – San Francisco, CA |
| Position: | Director, Business Development |
| Time period: | January 2008 - December 2009 |
| Description: | • Lead for JamBase’s business development efforts through a wide variety of areas including concert data syndication, Mobile platforms and the management of the public JamBase API.
• Licensed worldwide partnerships with leading players in the music industry including AOL, Fuzz.com/Blip.fm, imeem, PassAlong, PluggedIn and GraceNote. • Managed the public API made available to developers by working closely with the company handling its infrastructure, Mashery. • Managed the Value Added Reseller (VAR) agreement with Billboard, the leading source of the music industry. • Expanded Branding and Reach through widgets, RSS feeds analysis of sites through Google Analytics and partner attribution. • Provided Web 2.0 exposure to JamBase by overseeing various events including SFMusicTech and Lunch 2.0. |
| Employer: | Photobucket – Palo Alto, CA |
| Position: | Manager, Business Development |
| Time period: | January 2006 - December 2008 |
| Description: | • Pursued distribution opportunities for Photobucket products and services to increase the rate of user acquisition by 150%.
• Contributed to the growth of over 36 million users through developing opportunities with companies including Friendster, LiveJournal, Tagged, Bebo, AOL, Yahoo!, Sticky and other Internet properties. • Lead manager of the Flock partnership in which Photobucket’s photosharing functionality was integrated into its social media browser. • Managed both the in-house affiliate marketing program that focused on premium upgrades of Photobucket customers. • Managed new and existing partnerships including Eye-Fi, Pump Audio, Flock and social network sites including Tagged, Gaia, Flock and MySpace Layout sites that drove 40% of Photobucket’s daily growth. • Acquired by Fox Entertainment in May, 2007. |
| Employer: | Commission Junction; a Value Click Company - San Francisco, CA |
| Position: | Publisher Account Manager |
| Time period: | January 2001 - December 2001 |
| Description: | • Managed a diverse portfolio of top publishers seeking to improve
customer loyalty and optimize their ROI. • Managed quality assurance issues including concerns about spyware • Increased revenue 30% for clients including Upromise, EBates, Belcaro and Delta Airlines through the management of the affiliate programs. |
| Employer: | Pinpoint Networks – San Francisco, CA |
| Position: | West Coast Sales Manager |
| Time period: | January 2000 - December 2001 |
| Description: | • HQ in Durham, NC; sold customized, web crawled, topic-specific search engine implementations to enterprise companies.
• Enterprise revenues totaled more than $300,000 for licensed deals. • Customized and managed the lead generation process for inside sales team. • Pinpoint Networks was acquired by Motricity in March of 2004. |
| Employer: | GeoCities - San Francisco, CA |
| Position: | Online Account Manager |
| Time period: | January 1998 - December 1999 |
| Description: | • Sold online advertising and sponsorships for the largest consumer site of the time
• Reached over 110% of quota selling online advertising to companies including eBay, E*Trade, Intel, Intuit and OnSale. • Increased new customer acquisition 60% by working closely with the advertising agencies to implement client-specific strategies. • GeoCities was acquired by Yahoo! in January of 1999. |
| Employer: | CitySearch |
| Position: | Internet Business Advisor - San Francisco, CA |
| Time period: | January 1997 - December 1997 |
| Description: | • Sold customized websites to local businesses that were included in the CitySearch’s local directory.
• Maintained the best overall customer retention that resulted in the top 10% ranking of the sales team. • Worked closely with the product team to improve the user interface and navigation of the websites provided to clients. |
EDUCATION
| University: | California State University System - San Francisco State University |
| Time period: | 2001 - 2003 |
| Degree: | Marketing Concentration, MBA |
| University: | Boston University |
| Time period: | 1987 |
| Degree: | Psychology, BA |
PUBLICATIONS
| Articles: | • Bub.blicio.us – Blogger and Photographer covering the web 2.0 space from 2007 to present (http://bub.blicio.us/index.php?s=julie+blaustein) |
| Papers: | • MBA Thesis – The Value of Open Source Software: The Creation of Value Leading to Market Transference (http://kb.cospa-project.org/retrieve/1518/julierb_thesis.pdf)
• Wired Magazine Feature - “Generation Equity” profiling the 1st. dotcom era (http://www.wired.com/wired/archive/7.07/pilgrims_pr.html) • Julie Blaustein's Photography - (www.julieblaustein.com) |
INFORMATION
| Sports: | Triathlons including Alcatraz and Wildflower, Half Marathons including Rock & Roll Arizona, Swimming, Sailing including 6 months in Caribbean on Catamaran |
| Hobbies: | Photography, Sailing, Triathlons, Blogging |
| Clubs: | Girls in Tech, Women 2.0, SFNewTech |
Julie's Startups (1)
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Fotolia
Fotolia is a low-priced stock photography clearing house, offering nearly 4 million images for use across the web at prices as low as $1 per photo
Julie's Contacts (11)
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Dan Kaplan
Writer and Business Analyst Consultant for YouNoodle, seen around town plying his wit and analytic tendencies on unsuspecting bystanders. Unarmed, but possibly dangerous.