Julia Barg
MBA Candidate, UC Davis Graduate School of Management, 2010, Entrepreneurship & Marketing
| Headline: | Club Leader |
| Work status: | Full-Time Student |
| Website: | http://bigbang.gsm.ucdavis.edu |
| Industries: | Food and Drink |
| Skills: | Business, Entrepreneurship, Event planning, Leadership, Management, Marketing, Writing |
| Location: | Davis, CA |
| Groups: | Big Bang! Business Plan Competition |
| Interested in: | Employment opportunities, Finding mentors, Growing my group, Helping members of my groups, Internships, Joining a startup, Learning about entrepreneurship, Meeting new people, Partnering with other groups, Professional opportunities, Sharing my projects |
| Schools: | University of California System - Davis, University of California System - San Diego |
WORK EXPERIENCE
| Employer: | Muscardini Cellars |
| Position: | Marketing Manager |
| Time period: | March 2008 - Present |
| Description: | • Created and executed long term strategies in marketing, public relations and advertising
• Fostered relationships with trade and consumers, increasing brand recognition and sales • Planned and orchestrated monthly events for wine club members, consumers and trade, resulting in up to 12x average daily sales gains • Managed wine club, bolstering membership by 80% in 3 months, and pioneering strategies to drive incremental sales to members through a second tier of club membership • Launched consumer focused multi-media marketing campaign, generating a 40% response rate |
| Employer: | Momentum Marketing |
| Position: | Amstel Light Field Marketing Manager |
| Description: | • Managed 5 employees and promoted product to consumers in on-premise accounts
• Developed productive working relationships with accounts, distributors and corporate brand representation |
| Employer: | Robert Sinskey Vineyards and Columbia Winery |
| Position: | Hospitality and Retail Sales Representative |
| Description: | • Maintained top sales numbers in team
• Facilitated educational tours and wine tastings, using extensive customer service skills to create a loyal customer service base |
| Employer: | Ty Caton Vineyards |
| Position: | Marketing Consultant |
| Time period: | May 2008 - July 2008 |
| Description: | • Collaborated with owner/winemaker to revamp brand identity
• Conceptualized an integrated campaign management strategy, including collateral materials to enhance marketing efficacy • Retooled website and press kit to reflect new, more professional brand identity and ease consumer use |
| Employer: | Sonoma Valley Vintners & Growers Alliance |
| Position: | Marketing & Events Coordinator |
| Time period: | December 2005 - November 2008 |
| Description: | • Developed strong working relationships with over 250 wineries, grape growers and restaurants; fostering unprecedented program participation
• Planned and implemented promotional strategies for member wineries, boosting winery traffic and incremental sales • Trained and coordinated up to 400 volunteers throughout the year, resulting in consistently sold out events that generated record breaking revenue and unparalleled press response • Augmented gross profits of largest event by 75% and net payout to charities by 125% • Authored quarterly publication with distribution of 14,000 |
EDUCATION
| University: | University of California System - Davis |
| Time period: | 2010 |
| Degree: | Marketing and Entrepreneurship, MBA |
| University: | University of California System - San Diego |
| Time period: | 2003 |
| Degree: | BA |
INFORMATION
| Memberships: | Marketing Association, UC Davis Graduate School of Management
Wine Business Consulting Club, UC Davis Graduate School of Management Women in Leadership, UC Davis Graduate School of Management Associated Students of Management, UC Davis Graduate School of Management |
Julia's Contacts (14)
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Jose Tomas (Tiago) Cavagnaro
Agronomy Engineer graduate from Pontificia Universidad Católica de Chile, currently pursuing MBA at UC Davis.
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Matt Robinson
University of California, Davis, MBA, expected June 2010. University of California, Berkeley, BA in English.
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Katherine Johnston
Sociology graduate from UC Santa Cruz, pursuing MBA at UC Davis. 12 years experience in organizational behavior and financial management.