John Brocato
Business-Marketing graduate from San Diego State University. Currently working as Senior Account Executive at Belo-KHOU-TV- CBS.
| Headline: | Startup Member |
| Work status: | Employed Full-Time |
| Website: | http://www.linkedin.com/in/johnbrocato |
| Skills: | Business, Entrepreneurship, Guerrilla marketing, Marketing, Negotiation, Sales |
| Location: | Texas |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Advising startups, Consulting opportunities, Employment opportunities, Helping friends, Joining a startup, Meeting new people, Offering Expertise, Partnering with other groups, Professional opportunities, Providing services to startups |
| Schools: | California State University System - San Diego State University |
WORK EXPERIENCE
| Employer: | Belo-KHOU-TV- CBS, Houston, TX |
| Position: | Senior Account Executive |
| Time period: | December 2005 - Present |
| Description: | A CBS affiliate, owned by Belo Corp; $90m in annual revenue in market. Top billing station in the market in a Top 10 television market.
Brought in to manage and grow a senior list of top billing accounts for the station. Build relationships with key decision makers to influence the outcome of the buy. Find new accounts to the station, which have never been on TV or used the internet for advertising Key Accomplishments: • First year over-achieved goals by over $400,000 • This year on pace to generate more than $350,000 in New Business/Internet alone • Handle weekly notes for team to DOS |
| Employer: | Bay City Television-XETV-FOX/XUPN-UPN, San Diego, CA |
| Position: | Senior Account Executive |
| Time period: | December 1998 - November 2006 |
| Description: | A FOX affiliate owned by Bay City Television; $50m in annual revenue in market.
Recruited specifically to help with the start up efforts on the new UPN network at the time. Successfully managed the largest Media buying firm in the country for the station. Managed inventory and rates for the paid program revenue for the station. Developed new account for online or TV. Key Accomplishments: • Realized over 50% growth in sales revenue for paid programming the first year. • Top Biller for station 5 years in a row • Created rate system for paid programming |
| Employer: | Cox Communications – San Diego, CA |
| Position: | Account Executive |
| Time period: | December 1996 - November 1999 |
| Description: | • Handled various Local/Regional accounts |
| Employer: | Initiative Media- San Diego, CA |
| Position: | Asst. Client Services |
| Time period: | December 1994 - November 1997 |
| Description: | • Co-ordinate/oversaw marketing campaigns in all advertising mediums for Fortune 500 companies. |
EDUCATION
| University: | California State University System - San Diego State University |
| Degree: | Business-Marketing, BSc |
John is Following (2)
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Media Spurt
Media Spurt is digitally broadcast radio and television that utilizes a ground breaking, pay-per-action advertising model. We don't sell our audience's eyeballs we sell its behavior.
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Media Caliente
An online Media purchasing exchange connecting Media Buyers in the United States, Canada, and Europe with media buying opportunities in Mexico, Central, and South America.
