Joana Picq
Civil Engineering and Business Studies from Pontíficia Universidade Católica. Currently working as UK General Manager at Zilok.com.
| Headline: | Entrepreneur |
| Website: | http://uk.zilok.com |
| Industries: | Financial, Information Technology, Internet, Lifestyle |
| Skills: | Business, Engineering, English, Entrepreneurship, Event planning, French, Guerrilla marketing, Languages, Leadership, Management, Marketing, Negotiation, Portuguese, Public Relations, Public speaking, Recruitment, Sales, Viral marketing, Writing |
| Location: | Richmond - London |
| Interested in: | Advising startups, Brainstorming, Consulting opportunities, Finding business partners, Finding cofounders, Finding team mates, Getting press, Giving back, Helping friends, Meeting new people, Mentoring, Offering Expertise, Professional opportunities, Promoting my startups, Providing services to startups, Raising money, Receiving feedback, Recruiting for my startup, Starting a company |
| Tags: | business development, c2c, ebay, ecommerce, market development, new markets, peer to peer, renting, tech |
WORK EXPERIENCE
| Employer: | Zilok.com – The Online Rental Marketplace, London, United Kingdom |
| Position: | UK General Manager |
| Time period: | December 2008 - Present |
| Description: | • Responsible for UK expansion, both business and market development
• Daily website, content, support and helpdesk management • Business planning and revenue forecasting • PR planning and management • Online, Offline and viral marketing – Awareness building, Supply and demand Generation • Business Partners recruitment and management • Alliances building and management (online portals, community sites, ecommerce sites, etc) • Hire and Rental Industry inclusion and general Public Relations |
| Employer: | VMWARE, London, United Kingdom |
| Position: | EMEA OEM and ISV Alliances Manager |
| Time period: | March 2008 - October 2008 |
| Description: | • Business and market Analysis
• Business planning, joint target definition and revenue forecasting • IBM Alliance management – OEM Business development • VMware integration into IBM regional GTMs • Joint volume programs definition – channel mapping and program set-up • Joint High-end enterprise demand generation • Distribution pilots in the UK • Joint lead generation campaigns • Sales tools creation to support regional sales alliance managers and IBM subsidiaries • Internal, partner facing and customer facing templates for sales force • Internal and OEM budget requests/negotiations • Internal sales plan and head-count allocation planning per region • Alliance Affiliate Initiative Management – ISV Business development • EMEA level alliance with all active partners (CA, McAfee, Riverbed, Lefthand, Netapp, Vizioncore) • Channel mapping and partners’ channel programs overview presentation to VMware channel account managers and marketing staff • Channel Incremental revenue opportunity qualification per partner, per region, per segment and per product • Channel recruitment and joint programmes (lead gen, training and incentives) |
| Employer: | Microsoft Emea, Munich, Germany |
| Position: | Emerging Technologies Channel Sales Manager, Security and Storage products, Incubation Sales Group |
| Time period: | February 2007 - February 2008 |
| Description: | • EMEA competitive Security and Storage channel analysis per region, per segment and per product
• Competitive channel landscape analysis and competitive recruitment planning • Channel development strategy and pipeline planning based on channel landscape and available resources per region (part of head-count planning) • Channel development planning and reporting to corporate and EMEA management teams • Pipeline reviews and lead generation planning with managed partners • Lead follow up and deal closing support to partners • Partner relationship management across Microsoft (corporate, region and local links) • Recruitment follow-up with readiness and partner expertise and revenue tracking process set-up • Metrics of success: • 5 competitive distributors recruited in Western Europe with local sales team • 11 System Integrators recruited with local partner sales teams • 7 competitive niche players recruited in Western Europe with EMEA sales executives • 25 competitive learning centers recruited in EMEA with local training teams • Complete eco-system set up in 8 countries with local sales specialist, partner sales teams, partner and product marketing teams • Over 100 partners managed and documented across EMEA with partner program marketing team • 32% YoY revenue growth across EMEA |
| Employer: | Microsoft Emea, Paris, France |
| Position: | Emerging Technologies Products Marketing Manager, Security and Storage products, Server Business Group |
| Time period: | July 2005 - January 2007 |
| Description: | • 40% YoY units growth with selected OEM partners
• Regular Market assessment in the EMEA region • Business Development planning and execution with multinationals (HP, Dell, IBM, FSC & others) at EMEA and country level • Regular communications to activate eco-system (partners, enterprise sales teams, SMB partner account managers, technical specialists, OEM account managers and country Product and business managers) • Windows Storage Server 2003 R2 launch in EMEA – End user and partner • System Center Data Protection Manager 2006 launch in EMEA – Internal, channel and end user activities • Subsidiary support defining marketing strategies, budget planning and metrics of success • Quarterly brainstorms with local product managers to develop innovative thinking across the team • Specific campaign planning and roll out for Eastern Europe and MEA regions (emerging markets) • Sales readiness activities specific for each OEM partner (according to channel and business model) • Innovative incentive programs and programmatic lead generation/awareness campaigns for SMBs |
| Employer: | Microsoft France, Les Ulis, France |
| Position: | Internet Security & Acceleration (ISA) Server Product Manager, Server Business Group |
| Time period: | December 2004 - June 2005 |
| Description: | • 27% YoY Units growth
• ISA Server 2004 Enterprise Edition Launch • Budget planning and market research • ISA and Exchange cross-sell pilot (awareness building and lead generation) • OEM appliance launch support in other countries in Western Europe • Over 200% of target on ITPro audience reach (webcasts, events and collaterals) • Development of Sales and marketing Tool kits for Partners • Internal and External Awareness building • Partner recruitment through Training, lead generation and incentive programs • Seeding through events and data mining • Sales and communications tools updates (websites, internal shares, extranet, etc..) • OEM partners integration • End user and partner evangelization |
| Employer: | L’oréal, Rio de Janeiro, Brazil |
| Position: | Business Analyst, Great Public Products Department in Latin America |
| Time period: | February 2004 - June 2004 |
| Description: | • Product and performance analysis for strategic planning meetings of the executive board:
• Sell-Out revenue analysis per region, per channel type, per brand and per product • Pricing, mix, and promotion elasticity analysis per country and per brand • Seasonality sell-out analysis per region and per product type • Marketing strategy planning with product marketing and merchandising teams • LATAM analysis debrief presentation to channel account teams for future planning |
| Employer: | IBM, Rio de Janeiro, Brazil |
| Position: | Sales & Marketing Intern, Mainframes and Linux Department in Latin America |
| Time period: | December 2001 - November 2002 |
| Description: | • Development and presentation of slide decks and other marketing tools to promote Linux and zSeries mainframes to customers, IBMers and business partners.
• Support to the zSeries Raptor launch in different countries in Latin America. • Seminars and trainings set up for customers, business partners and IBMers. • Lead generation support in selected verticals (government and Education) across Latin America • IBM Brazil zSeries website weekly updates |
INFORMATION
| Sports: | Football, swimming, running, team cycling, equestrian competition. |
| Hobbies: | Diverse cultural experiences, travel, sciences, literature, photography and sports. |
Joana's Startups (1)
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Zilok
Zilok is an online peer-to-peer rental marketplace where people may rent anything to and from anyone, both to make and save money. The company was founded in Belgium in 2007 and is now most active in France and US, picking up in UK and netherlands
Joana's Contacts (6)
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othman aljundi
Computer Engineering graduate from ALHUSAIN University.
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Matt Albanese
Communications and Mgt. Information Systems graduate from Rochester Institute of Technology. 10+ years of diverse sales experience offering comprehensive products/services to various strata of customers, currently working at Monster Worldwide (MWW).