Joan Lockwood
Marketing and English Literature graduate from University of Massachusetts at Amherst, with over 15 years experience working on forward thinking websites and brands.
| Headline: | Startup Member |
| Industries: | Entertainment, Internet, Media, Mobile |
| Skills: | Business, Management, Marketing, Public Relations, Viral marketing, Writing |
| Groups: | Girls In Tech (GIT) |
| Interested in: | Finding team mates, Meeting new people, Professional opportunities, Promoting my startups |
| Schools: | University of Massachusetts System - Amherst |
WORK EXPERIENCE
| Employer: | Stardoll Media |
| Position: | Head of Global PR |
| Time period: | December 2009 - Present |
| Employer: | Seesmic │ http://www.seesmic.com San Francisco, CA |
| Position: | Director of Marketing |
| Time period: | April 2008 - August 2008 |
| Description: | - Successfully led Seesmic, a micromedia video platform, through several high profile conferences and speaking engagements including SuperNova, VLab, F8, New Media Expo, Picnic, and TC50, among others.
- Led new direction for company website, blog, mobile release, and other corporate materials. - Managed internal and external communications strategy, including marketing and PR activities, newsletter, company blog, community evangelism and product releases. |
| Employer: | Kyte │ http://www.kyte.com San Francisco, CA |
| Position: | Director of Marketing |
| Time period: | December 2007 - March 2008 |
| Description: | - Assisted in redirecting Kyte’s monetization strategy including developing company website, identifying advertising streams, and initiating lucrative music and entertainment partnerships.
- Successful marketing activities marked Kyte, a video livecasting platform, as contender for the Twitter 2008 at SXSW. - Managed internal and external communications strategy, including PR agency, newsletter, blog, and Kyte stars. - Assisted in creating mobile strategy and messaging for Kyte’s migration from J2 Me to the introduction of a native Symbian app. |
| Employer: | Piczo│http://www.piczo.com San Francisco, CA |
| Position: | International Marcom Manager |
| Time period: | March 2007 - December 2007 |
| Description: | - Provided high level, strategic and brand thinking to drive PVs, Uniques and traffic to the fourth largest teen social networking site.
- Managed marketing efforts for product roadmap, release schedule, launch plans, promotion and communication to end users, influencers, bloggers and enthusiasts. - Led localization, primarily around music and entertainment campaigns, in six worldwide markets that included development of microsites for major label and independent artists. - Managed production and planning of in-house promotions, scheduling, copywriting, conference/events, and presentations. |
| Employer: | Atomic PR │http://www.atomicpr.com San Francisco, CA |
| Position: | Account Director |
| Time period: | March 2006 - March 2007 |
| Description: | - Provided high level, strategic and account service thinking, led and counseled both teammates and clients in the Web 2.0 and social networking, and e-commerce.
- Led digital communications strategy to bookmarking sites, endemic blogs, message boards, social networking sites, new media and online sites. - Developed strategy and executed media programs to elevate several clients with emerging technologies, including Shazam Entertainment (UK), LinkedIn, BuySafe, Vizu, and TauMed to gain more exposure. - Successfully developed a program that shifted LinkedIn’s image as a career tool into a powerful networking service. Campaign strategy led to company winning two Webby awards for its social networking services in 2007. |
| Employer: | Music Intelligence │http://www.uplaya.com │ Offermatica │http://www.omniture.com San Francisco, CA |
| Position: | Marketing Communications Consultant |
| Time period: | October 2005 - March 2006 |
| Description: | - Managed all initial PR activities to introduce new, digital music company, including strategy, messaging and positioning to gain best coverage.
- Led PR pitching for Music Intelligence to more than 450 media contacts. Wrote and placed stories in Yahoo US & UK, SF Chronicle, NY Times, Billboard, Red Herring, music blogs, among others. - Increased leads by 15% for start-up high tech company specializing in enterprise software that improves campaign optimization. Offermatica was sold to Omniture in 2007. - Led PR pitching efforts to more than 500 media contacts. Wrote and placed company stories for Offermatica in DM News, ClickZ, IMedia and influential blogs. |
| Employer: | JD Communications, San Francisco, CA |
| Position: | Owner, PR Consultancy |
| Time period: | December 1995 - November 2005 |
| Description: | - Eight years of managing high-volume, high-visibility PR and proactively generating media coverage about products, services and image campaigns for clients.
- Led communications strategy and execution for Covad Communications announcement around VOIP partnership with Earthlink in 2004, results led to $40 million in financial backing from Earthlink and 22,00 LivePower Voice customers. - Launched “Great Doonesbury Sell-Out” campaign for Garry Trudeau which generated over $2M in product sales and gained national media attention. - Managed and “owned” a $200,000 PR campaign for ski/snowboard industry association: increased on-snow visits by 35% and reinstated the industry as “hip”. |
| Employer: | Fleishman-Hillard │http://www.fleishman.com, San Francisco, CA |
| Position: | Senior Account Executive |
| Time period: | December 1987 - November 1992 |
| Description: | - Strategic account manager in the B to C group working on client service for such brands as Hershey, Unilever, Ralston-Purina, and other Fortune 500 companies.
- Co-created with a team the “Surf All-Stars”, a multi-city tour of celebrity softball games, credited with 40% sales increase for Unilever, $1M for Juvenile Diabetes Foundation and extensive media coverage. |
EDUCATION
| University: | University of Massachusetts System - Amherst |
| Degree: | Marketing and English Literature, BSc |
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Dave McClure
Dave McClure has been geeking out in Silicon Valley for almost twenty years as a developer, entrepreneur, startup advisor, angel investor, blogger, & internet marketing nerd.
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Thomas Power
HND in Business and Finance. Chairman of The Ecademy Ltd.
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Stef Lewandowski
Award-winning digitally creative entrepreneur pursuing a number of innovative web ventures with some very talented partners, including Help Me Investigate, Odadeo and Type. Currently in a two year leadership development programme as a Clore Fellow.