Jesus Lopez
Accounting graduate from University of Puerto Rico, with MBA from Indiana University. Currently working at Coca-Cola Caribbean as VP / Region Manager, Puerto Rico and Eastern Caribbean Operations.
| Headline: | Educator |
| Skills: | Business, Leadership, Management |
| Groups: | Enterprize 2008 [INACTIVE], Enterprize 2009 [INACTIVE], [INACTIVE] EnterPRize 2010 |
| Interested in: | Helping members of my groups, Meeting new people, Mentoring, Offering Expertise, Professional opportunities |
| Schools: | Indiana University System - Indiana University-Bloomington, University of Puerto Rico System |
WORK EXPERIENCE
| Employer: | Hospital del Nino |
| Position: | Consultant to Administration/Board of Directors |
| Time period: | December 2000 - Present |
| Employer: | Congreso de Lideres / Enterprize (Guayacan Group) |
| Position: | Board of directors for CdL and active speaker |
| Time period: | December 2000 - Present |
| Description: | Active speaker and trainer/mentor for Enterprize participants |
| Employer: | University of Puerto Rico |
| Position: | Part-Time Professor Management Department – Advance Marketing and Sales |
| Time period: | December 2000 - Present |
| Employer: | Coca-Cola Caribbean |
| Position: | VP / Region Manager, Puerto Rico and Eastern Caribbean Operations |
| Time period: | September 1997 - Present |
| Description: | Full accountability for Marketing, Operations, and P&L for annual end sales and budget of over $150MM and $28MM, respectively. Volume and contribution grew at +14% and +26% CAGR, respectively during period. SOM hit all time high levels (+66% growth). Among key achievements:
• Coca-Cola growth and dominant SOM over key competitor behind a more relevant/localized and aggressive, year-long media, promotional activities, and merchandising. • Ensured marketing and system support behind Sprite to become the #3 brand in the market and the #2 brand (coolest) among teens. • Developed and gained alignment to the Market Vision of driving ownership/presence in all Beverage Consumption Occasions behind aggressive marketing, portfolio expansion, and Non-Carb penetration. • Prepared sound Channel Marketing Strategies that: a) secured at-home leadership with Annual Marketing/Merchandising Plans; b) started VIP program in Colmados that provided first-ever lead in SOM; and c) identified and developed plans for Education Channel/Traditional Eating and Drinking. |
| Employer: | RJ Reynolds Tobacco International |
| Position: | Marketing Director, Puerto Rico Operations |
| Time period: | February 1996 - September 1997 |
| Description: | In charge of the entire marketing function with an operational and staff (12 people) budget of $10MM and $900M, respectively. Managed to reverse a 5-year declining share trend for the subsidiary behind a well-focused brand portfolio strategy resulting in a +3% SOM increase. Among key projects:
• Developed new strategies and new proposition for the Winston brand, the market leader with a 40% SOM. • Modernized RJR’s menthol portfolio with a new platform/presentation/initiatives for Salem. • Stopped the value segment growth with Doral’s aggressive merchandising/3-phase campaign achieving 5% SOM and break-even levels in its first full year in the market. |
| Employer: | Procter and Gamble Co. |
| Position: | Brand Manager, Food and Beverage Category |
| Time period: | June 1995 - February 1996 |
| Description: | Formed the strategic vision and planning/direction for P&G Puerto Rico. Key achievements:
* Developed new businesses (cooking oils)/Entered new categories (snacks). * Explored local manufacturing operations options/Established local distribution networks |
| Employer: | Procter and Gamble Co. |
| Position: | Brand Manager, Laundry and Cleaning Products |
| Time period: | April 1993 - May 1995 |
| Description: | The Ace business volume and profit grew a cumulative +15% and +58%, respectively during the period behind a more cost-efficient, yet effective marketing budget (-42% less than base). This growth translated to an all-time record during the 48-year brand history.
• First Brand Manager in Latin America to reapply successful learnings by obtaining a fabric manufacturer endorsement (Grana). Program was used as a model for other LA countries. • Led the LA region in embracing a successful European campaign • Completed a first-ever strategic competitive analysis of Lever/C-P detergent business and vision. • Led the development of a third brand launch recommendation that was successfully presented to Management with a potential +12% increase in share for the P&G Category. P&G Sales Training: managing a total of 10 Pitusa / Walgreen’s store outlets. |
| Employer: | Procter and Gamble Co. |
| Position: | Assistant Brand Manager Dishwashing Products |
| Time period: | July 1992 - April 1993 |
| Description: | Grew the business volume and profit by +22% and +29% versus base by independently leading the Ivory Clear and Lemon Dawn national introductions. |
| Employer: | Eli Lilly and Company |
| Position: | Financial Analyst, Dry Products Manufacturing and International Treasury |
| Time period: | June 1989 - June 1992 |
| Description: | Performed controller functions for a $35 million operation covering 3 departments.
• Led cross-functional teams in investment / divestment decisions that included building a Product Containment facility ($120MM) and a site revamping for new product manufacturing ($15MM). • Led and directed the LA subsidiaries short and long term strategies/plans development including monetary exposure positions, cash and working capital management, and credit/payment terms negotiations. |
EDUCATION
| University: | Indiana University System - Indiana University-Bloomington |
| Time period: | 1989 |
| Degree: | MBA |
| University: | University of Puerto Rico System |
| Time period: | 1987 |
| Degree: | B.B.A. Accounting |
INFORMATION
| Sports: | Captain of intramural basketball/volleyball teams. |
| Hobbies: | Enjoy family, arts, reading, the outdoors, and teaching/developing others. |
Jesus' Contacts (1)
View all-
Martha Pérez Allende
Puerto Rico, 33, majoring in Finance Keiser University love fashion and literature I like to help people to market their start ups