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Consulting opportunities, Employment opportunities, Helping friends, Meeting new people, Mentoring, Offering Expertise, Professional opportunities
Tags:
digital marketing, digital media, digital strategy, market research, usability, User Experience, web 2.0
Schools:
City University, University of Oxford
FULL BIO
15 years in digital marketing and media should be enough for anyone!
WORK EXPERIENCE
Employer:
The Digital Dynamo
Position:
Founding Partner
Time period:
December 2007 - Present
Description:
Role: Freelance consultant working for clients including Woodstock Music, MC&C, Barkers, bWell, WPN and Koo-e
Achievements: Developing digital media business strategy and best practice process for direct marketing agency; developing and selling in new SEO and online buzz monitoring service
Employer:
Telecom Express Ltd
Position:
Research and Marketing Director
Time period:
December 2006 - November 2008
Description:
Role: Researching and developing new online services and making pitches to media owner prospects; external communication
Achievements: Information architect for online astrology service (including use of Ajax, tagging and other Web 2.0 elements) ; developed various online competition formats; sold services in to News International, Loot and ACP
Employer:
Generator Consulting Ltd
Position:
Managing Partner (part of i-level Group)
Time period:
December 2001 - November 2007
Description:
Role: Joint P&L responsibility; product development; recruitment and development of consultants; selling in services; project management and client direction for clients including Guardian, Sun, Teletext, eBay, GCap radio, BT, Gillette, Samsung, Orange, AA, Sky, RAF
Achievements: Building revenues to over £1 million within 4 years and creating profitable division; solo development of Generator’s suite of services including benchmarking, site analytics, ethnology and advertising effectiveness research; delivering substantial client value (e.g. enabling the AA to increase online insurance conversions from 2.4% to 7.6%); strategic lead for Gillette pan European digital media planning; strategic lead and information architect on RAF recruitment site; strategic lead and information architect on BT business community site (including substantial UGC); content strategy lead for NotW website; strategic lead on Guardian “digital edition” development; trained clients including Guardian in online marketing and business including search, SEO, and UGC strategies
Employer:
The Site Clinic
Position:
Founding Partner
Time period:
December 2000 - November 2002
Description:
Role: Product development; marketing and selling services (digital research, marketing and consultancy); project management and client direction for clients including Telewest, IEPRC, emap, Vio
Achievements: Sale of agency to i-level plc; development of groundbreaking approaches to “usability” that focussed on marketing outputs rather than design and technology
Employer:
emap plc
Position:
Director of Strategic Operations for emap digital
Time period:
December 1999 - November 2001
Description:
Role: Development of new advertising product and sales strategies for the digital arm of international media company
Achievements: Led research that proved branding effect of online advertising; creation of new “dynamic display” advertising format; consolidating travel sites into a business that was then sold profitably
Employer:
Aegis plc
Position:
Global head of digital and direct media
Time period:
December 1994 - November 2000
Description:
Role: Development of digital marketing services; leading digital marketing for clients including Disney, Philips, SCA, Sky; internal consultancy on digital and direct marketing; advising on acquisitions
Achievements: Agreeing 3rd party ad server technology around group; negotiating agency’s first global digital ad deals with portals; strategic lead on early digital campaigns e.g. Phillips FansFriend (which included UGC strategy); developing agency’s first online planning system; proposing and managing in agency’s first intranet
Employer:
Multimedia Dimensions
Position:
Managing director
Time period:
December 1991 - November 1995
Description:
Role: Delivering digital consultancy to clients including BBC, Legal and General, Scottish Newspapers, Trinity Mirror, BMP DDB
Achievements: Setting up a very early digital advertising agency (BMP interAction for BMP DDB); selling in concept of digital classified advertising portal to Trinity Mirror (subsequently Fish4)
Employer:
Pitman, Pearson, and Chapman & Hall
Position:
Various editorial and marketing positions
Time period:
November 1990
Description:
Various editorial and marketing positions within publishing companies including Pitman, Pearson, and Chapman & Hall
