Jeremy Pepper
| Headline: | Innocent Bystander |
| Website: | http://pop-pr.blogspot.com |
| Location: | San Francisco |
| Interested in: | Helping friends, Meeting new people, Professional opportunities |
| Tags: | pr, public relations, social media |
| Schools: | University of Arizona |
WORK EXPERIENCE
| Employer: | The Point, LLC |
| Position: | Director of Communications |
| Time period: | January 2007 - Present |
| Description: | • Recruited to Web 2.0 startup to lead communications efforts for the launch of the company.
• Developed messaging for Website, including emails to member base. • Developed social media campaigns and outreach to reach various demographics online, ranging from Mothers to Political Activists to Environmentalists to Web 2.0 Community. • Developed comprehensive college outreach plan, to identify and activate college user base through traditional and online methods. • Manage public relations firm and public relations budget of $400,000. |
| Employer: | Weber Shandwick Worldwide |
| Position: | Director, Social Media Strategist and Specialist |
| Time period: | January 2006 - December 2007 |
| Description: | • Recruited to San Francisco to integrate online and blogging initiatives for current clients, and for input in campaigns for new client pitches.
• Lead and developed programs for corporations such as General Motors, Verizon Wireless, Clorox and Cisco Systems, among others. • Educated teams nationally in best online practices, including blog outreach and measurement. • Represented the firm in online blogging world, speaking at various functions and networking at events. • Personal blog is considered one of the top 25 public relations and marketing blogs. |
| Employer: | POP! Public Relations |
| Position: | Founder and President |
| Time period: | January 2003 - December 2006 |
| Description: | • Founded public relations firm to produce national media and blogging programs. Firm specialized in Internet-based companies, consumer technology products and high-technology products.
• Firm blog was named third-most influential public relations blog in an Edelman/Intelliseek white paper; voted Best Public Relations blog in AdRag survey of blogs. • Agency at the bleeding-edge of public relations, integrating blogging into media outreach. |
| Employer: | Canto |
| Position: | Consultant |
| Time period: | January 2001 - December 2003 |
| Description: | Booked New York and Boston analyst and media tour for the US introduction of WebPublisher Pro, a new software program from the leading supplier of Digital Asset Management products and services. |
| Employer: | Joseph Schubach Jewelers |
| Position: | Consultant |
| Time period: | January 2001 - December 2003 |
| Description: | Developed and oversaw direct email campaigns, online promotions and new product launches. Work included national and local launch of Joe Jewelry with a Holiday Party benefiting the Children’s Cancer Center. |
| Employer: | Revolution Tea |
| Position: | Consultant |
| Time period: | January 2001 - December 2003 |
| Description: | Responsible for securing media coverage surrounding company acquisition and new product launches. |
| Employer: | Ken Kobs & Associates / Dr. David Martin |
| Position: | Consultant |
| Time period: | January 2001 - December 2003 |
| Description: | Responsible for Tucson media program promoting Oxinium with Dr. David Martin as spokesperson. |
| Employer: | Axis Eye Institute’s Annual “Good Vision, Good Grades” |
| Position: | Consultant |
| Time period: | January 2001 - December 2003 |
| Description: | Responsible for promoting charity event that provides low-income children with free eye exams and eyeglasses. |
| Employer: | Apriva, Inc. |
| Position: | Consultant |
| Time period: | January 2001 - December 2003 |
| Description: | Developed corporate strategy and repositioned wireless device and applications company through strategic press releases, media and analyst relations and other marcom activities. |
| Employer: | Ofoto, Inc., an Eastman Kodak Company |
| Position: | Public Relations Manager |
| Time period: | January 2000 - December 2001 |
| Description: | • Responsible for strategy and implementation of overall press and analyst relations for a start-up online photo service. Pitched business and trade publications resulting in articles in Wall Street Journal, San Jose Mercury News, Contra Costa Times, Business Week, Popular Photography, Petersen’s Photographic, among others.
Responsibilities included: • Developed corporate strategy to address market shifts • Created and implemented media plans for acquisition strategy • Developed public relations and messaging points for corporate and product positioning • Arranged special events and trade show events • Managed two outside agencies • Worked with partners’ internal public relations representatives and firms • Owned top-tier media and industry analyst relations • Developed strategy for outreach to digital photography enthusiast sites and message boards • Drafted speaking abstracts, placing speakers at industry conferences |
| Employer: | Brumfiel & Etienne |
| Position: | Senior Account Executive |
| Time period: | January 1999 - December 2000 |
| Description: | Provided strategy and counsel for the launch of Internet device company, Xenote, Inc. Pitched lifestyle, business and trade publications, with coverage in key national publications. |
| Employer: | Cure Breast Cancer, Inc. |
| Position: | Arizona Spokesperson |
| Time period: | January 1997 - December 2002 |
| Description: | • Worked with national spokesperson and chair of CBC, Dr. Ernie Bodai, to spearhead and be the state spokesperson for a campaign to bring a breast cancer license plate to the state of Arizona. Proceeds from the vanity license plate would fund mammograms for uninsured and under-insured women.
• Provided support for national launch of breast cancer research stamp. The public relations program won the IPRA/United Nations Grand Award for outstanding achievement, the IPRA Golden Award and a Silver Anvil Award of Excellence. • Provided support for statewide campaign to launch a breast cancer vanity license plate, with proceeds earmarked for mammograms for uninsured and underinsured women in the state of California. License plate is currently available for sale. |
| Employer: | Shandwick International |
| Position: | Account Executive, Assistant Account Executive, Associate Account Executive |
| Time period: | January 1997 - December 1999 |
| Description: | Provided support for various Eastman Kodak business units and projects relating to various digital-imaging technologies, including: Kodak Professional, Kodak Digital & Applied Imaging, Kodak Consumer Imaging, Kodak Picture CD and AOL “You’ve Got Pictures!” Was lent to the New York office to help on a variety of public relations programs, as well as putting together a seminar technology; the format for the seminars was used for the Asian region. The public relations program won a Silver Anvil Award. |
| Employer: | Arizona Daily Wildcat |
| Position: | Opinions Columnist and Staff Editorialist |
| Time period: | January 1996 - December 1997 |
| Description: | Editorial Board. Wrote weekly editorial column for 10th largest college daily, with a circulation of 20,000.
Assistant Editor, Senior Sports Classic. Duties included writing daily column on national issues, determining content of opinion page, selecting and editing wire news and sports stories and ombudsman duties. |
| Employer: | Associated Students of the University of Arizona (ASUA) |
| Position: | Political Strategist; Chief of Staff for Executive Vice-President and Senator |
| Time period: | January 1991 - December 1996 |
| Description: | Crafted campaign platforms, designed marketing materials and worked on the implementations of strategy for numerous candidates. Candidates elected with an overwhelming majority of the votes.
Recruited and managed 15 staff members, and was responsible for media relations. Arranged petition to collect more than 10,000 signatures in grass roots effort to bring private industry onto the campus. |
| Employer: | Miller / Shandwick Technologies |
| Position: | Intern |
| Time period: | December 1997 |
| Description: | Provided staff support for various technology accounts, including National Semiconductor / Cyrix merger and Philips Semiconductor, as well as member of the Compaq Computer Media team, a worldwide effort to track media coverage worldwide. Team members consisted of vice presidents, directors and account executives from the Boston, Silicon Valley, Indonesia and London offices. |
| Employer: | Dale Carnegie |
| Position: | Training |
| Time period: | December 1992 |
| Description: | Trained in structured approach to group projects, enhanced written and oral communication and building effective group dynamics. Awarded Outstanding Overall Performance Award. |
EDUCATION
| University: | University of Arizona |
| Time period: | 1997 |
| Degree: | Philosophy, BA |
INFORMATION
| Hobbies: | Enjoy hockey, photography and twentieth-century social and political philosophy |
Jeremy is Following (1)
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Zambino
Zambino is the first video advertising network geared toward connecting advertisers directly with content producers.
Jeremy's Contacts (4)
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Patrick Mautsch
Project-Management + also working as a Creative in Media and Online Business
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Adam Richman
I am a 17 year old entrepreneur who will be attending the University of Arizona in the Fall. I am the founder of Zambino-- the first video advertising network geared toward connecting advertisers directly with content producers
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Paige Craig
Former entrepreneur, founder / bootstrapper actively investing in and advising founders in the social media, new media, entertainment, and analytics space.
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