Jennifer Worski
Successful brand strategist with a proven record of accomplishment conducting lead advertising campaigns for clients such as McDonalds, Coca-Cola, UPS, Lowes, Papa Johns and BellSouth.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Website: | http://www.imagjenthat.com |
| Skills: | Business, Design, Graphic design, Marketing, Web design |
| Location: | Palm Bay, FL |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Brainstorming, Consulting opportunities, Finding business partners, Finding cofounders, Finding team mates, Giving back, Growing my group, Helping friends, Helping members of my groups, Meeting new people, Mentoring, Offering Expertise, Participating in a competition, Partnering with other groups, Professional opportunities, Promoting my startups, Providing services to startups, Receiving feedback, Recruiting for my startup, Trading services |
| Tags: | advertising design, graphic design, logo design, printing services, promotional products, website design |
| Schools: | Keiser College |
WORK EXPERIENCE
| Employer: | Imagjen That!, Inc. – Palm Bay, Florida |
| Position: | CEO & Creative Art Director |
| Time period: | December 2005 - Present |
| Description: | Specialize in the creating and establishing of corporate brand identities as it relates to all facets of print and web based media. Typical projects include logo design/redesign, business card, brochure, postcards, advertising design & other various forms of print collateral including direct mail campaigns and promotional products. Further enhancement of the brand is implemented online through the use of banner advertising, website design/redesign and SEO services.
Key Achievements: - Doubled client’s online revenues with redesign of website. New online presence enabled client to promote her product on QVC and HSN alike - Reduced client monthly print expenditure by nearly 50% - Worked in conjunction with Brevard United Way to design a USPS stamp in which proceeds would benefit victims of the Palm Bay Fires - Selected 2 consecutive years (2007 & 2008) to design and print collateral for the Greater Palm Bay Chamber’s Annual Celebrate Brevard event - Designed Christmas 2008 Political Gift for Bill O’Reilly of The O’Reilly Factor |
| Employer: | GMPCS Personal Communications – Pompano Beach, Florida |
| Position: | Director of Marketing |
| Time period: | December 2001 - November 2006 |
| Description: | Developed and managed a vast array of marketing tools, including promotional materials, direct-mail pieces, and web campaigns. Defined and evaluated product marketing collateral, programs and analyses. Tracked, projected and reported both advertising and exhibition based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals and provided leadership and direction to marketing associates to guide the creation of marketing materials in accordance with these objectives and brand identity.
Key Achievements: - Successfully managed local and international campaigns comprising a $912K departmental budget - Increased overall web exposure by implementing PPC and SEO techniques while reducing internet expenses by 50% - Exceeded original web initiative of 65% ROI to over 100% - Decreased advertising departmental expenses by 95% by assuming creative role in-house - Awarded a $300K manufacturer budget for new product promotion and development |
| Employer: | The Employment Guide – Hollywood, Florida |
| Position: | Advertising / Production Manager; Senior Graphic Artist |
| Time period: | December 1997 - November 2002 |
| Description: | Advertising / Production Manager, 2000 – 2002
Senior Graphic Artist, 1998 – 2000 Efficiently managed and coordinated design production from conception to completion. Worked closely with clients and Ad Managers to create initial vision and conceive designs, while consistently adhering to deadline and web requirements. Effectively built advertisements and prepared publication for press in addition to creating and conducting highly persuasive advertising concepts. Key Achievements: - 98% Accuracy Rate - Integral role in the 88% repetitive advertising response rate - Created the model publication for all future and existing locations |
EDUCATION
| University: | Keiser College |
| Time period: | 1995 - 1998 |
| Degree: | Computer Graphics & Design |
INFORMATION
| Memberships: | Member, The Greater Palm Bay Chamber
Member, The Melbourne – Palm Bay Chamber Member, The Hip Chicks of Brevard |
| Awards: | Certified eBay Educational Specialist, 2005
(Google Advertising Professional certification currently pending) Top Finalist, Cambodian Arts & Scholarship Competition • Sessions.edu – New York, USA Top Finalist, Big Brothers, Big Sisters Competition • Sessions.edu – New York, USA Top Finalist, Flower Power Competition • Sessions.edu – New York, USA Web Marketing Association Award Judge, 2005-2007 |
