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Masters Degree in Journalism from Columbia University (2004), B.A in English from University of California (1997), Lead Product Manager at MediaZone (2007-2008), Principal / Consultant at Jennifer Lindsay Digital since 2009.
Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup
Tags:
consultant, digital, media, podcast
Schools:
Columbia University, University of California System
WORK EXPERIENCE
Employer:
Eastwick Communications
Position:
Director of Digital Services, Social Media Evangelist / New Media Guru
Time period:
January 2008 - December 2009
Description:
Provided agency-wide analysis/guidance in strategic implementation of emerging social media tools, while spearheading and supporting Eastwick’s own social media efforts. Conceptualized and drove execution of best practice social media programs for major clients, encompassing blogging, podcasting, wikis, online communities, email, buzz and viral marketing. Served as subject matter expert for all account teams, while communicating with executive–level management and staff to ensure employment of social media best practices.
Liaised closely with clients to develop customized social media programs and digital media strategies, while developing proposals and presentations for potential clients to develop new business. Utilized state-of-the-art tools to help clients determine Return on Investment (ROI) and Return on Participation (ROP). Delivered training to all company employees and managers in latest social
Employer:
MediaZone
Position:
Lead Product Manager
Time period:
January 2007 - December 2008
Description:
Spearheaded product management functions, while serving as key point of communication for teams company-wide. Coordinated and communicated product activities and status with team members, management and other operating departments, while enforcing standards, procedures, and product methodologies. Participated in full product development lifecycle, from market research and concept testing to beta testing, launch, and post launch evaluation. Formed strong working relationship with Business Development, Channel Management and Engineering Departments, and customers, to ensure accurate interpretation and implementation of operational and business needs into detailed product requirements, functional specifications and project work plans.
Employer:
ABC7 / KGO-TV/DT
Position:
Manager / Senior Producer
Time period:
January 2000 - December 2003
Description:
Introduced new, innovative and interactive elements to station Web site (abc7news.com), in addition to working with ABC News on stories of national importance.
Employer:
KJEO-TV (CBS) (now KGPE-TV)
Position:
Executive Producer/Producer/Writer
Time period:
January 1997 - December 1998
Description:
Fulfilled multiple, simultaneous roles, including Reporter, Assignment Desk Editor, Linear/Non-linear Editor, Newscast Producer/Writer and Executive Producer.
Employer:
Jennifer Lindsay Digital
Position:
Principal / Consultant
Time period:
December 2009
Description:
Oversee all business and operational aspects of consultancy firm offering full spectrum of public relations, social media and digital media services to diverse clients. Coordinate closely with clients to translate organizational outreach and online presence goals, and develop/implement customized solutions on both strategic and tactical levels. Develop and deliver training sessions for clients and their staff, including public relations, effective use of Twitter, blogging, social media, online etiquette, forums, communities, online video and general media.
Provide full range of comprehensive services, including PR, online thumbprint audits, “Social Media In a Box” strategic start-up kit, Twitter/LinkedIn/Facebook best practices, set-up and management, online community building, rich media, digital newsrooms and optimized press releases, corporate blogging, Web site retooling, and tactical implementation of strategic recommendations. Coordinate with key influencers, academia and industry leaders. Continually conduct comprehensive research to maintain knowledge of cutting edge PR and social media trends, technologies and methodologies.
Employer:
Internet Broadcasting
Position:
Managing Editor
Time period:
December 2005
Description:
Conceptualized, developed and implemented station Web site (wb58tv.com; now my58.com), with responsibility for gathering and compiling information, images, and video from variety of outlets, to drive page views and raise station visibility. Wrote and edited materials, while integrating compelling and creative text, still images, audio and video components, mobile access functions, interactive elements and links to relevant Internet resources.
Employer:
NBC News Network
Position:
Editor
Time period:
December 2003
Description:
Worked editorially with the Today show, Nightly News and Dateline. Held additional responsibility for researching and writing content for 221 NBC affiliates and MSNBC. Fulfilled numerous hands-on broadcast duties, including setup of live shots and participating in production of satellite interviews.
Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .
