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Jennie Lees

Founder of Affect Labs Ltd; Edinburgh-based entrepreneur and Cambridge graduate.

Headline: Entrepreneur
Work status: Living The Dream
Website: http://www.trendpreneur.com
Industries: Computing, Entertainment, Information Technology, Media
Skills: Business, Computer Engineering, Copy Writing, Design, English, Entrepreneurship, Event planning, Human-Computer Interaction, Product design, Public Relations, Web design
Interested in: Brainstorming, Finding business partners, Finding cofounders, Finding engineers, Finding team mates, Getting press, Giving back, Helping friends, Learning about entrepreneurship, Meeting new people, Mentoring, Professional opportunities, Promoting my startups, Raising money, Receiving feedback, Recruiting for my startup
Tags: academia, blogging, collective intelligence, edinburgh, lifestream, realtime web, social media, text classification, trends
Schools: University of Cambridge

FEATURED STARTUP

Affect Labs

Affect Labs Affect Labs

We help brands save money and time by connecting them to the emotions of the web.

  • Startup type: Company
  • Status: Active
  • Stage: Prototyping

WORK EXPERIENCE

Employer: Affect Labs Ltd Edinburgh UK
Position: Founder
Time period: June 2008 - Present
Description: Solo entrepreneur creating a startup based around natural language technology, aiming to extract emotional data from online conversations. Applying techniques developed during 2 years of PhD research to Twitter, Facebook, blippr, RSS and other conversational and review data to build a product offering brand analysis. Supported by the University of Edinburgh, Scottish Enterprise and NESTA.

Employer: Weblogs Inc at AOL Freelance
Position: Columnist
Time period: January 2008 - Present
Description: Contributing columns to several gaming websites on the theme of massively multiplayer games. This includes covering UK-based games events.

Employer: Weblogs Inc at AOL Freelance
Position: Lead Blogger
Time period: December 2004 - November 2006
Description: Updated flagship weblog Joystiq daily with numerous posts concerning gaming news, adding original insight or commentary. Provided news coverage for international events and conferences, including E3. Became site lead for two spinoff weblogs, ensuring successful launches as well as hiring and managing staff. Produced original content to retain and expand readership as well as managed the sites’ daily running.

Employer: NCSoft Brighton, UK
Position: Assistant Community Manager
Time period: December 2004 - November 2005
Description: Managed communications between NCSoft and its customers, including writing game guides for new players and organising community events such as convention stalls, dealing with players in person and promoting products. Monitored competitors’ developments and communicated them internally.

Employer: Library House Cambridge
Position: Research Consultant
Time period: December 2002 - November 2004
Description: Specialised in software startups, researching and collecting information on hightech
companies throughout the UK.

Employer: Games Developers’ Conference San Francisco, CA
Position: Conference Associate
Time period: January 2008
Description: Facilitated the smooth running of GDC 2008, dealing directly with attendees, delivering help and guidance and solving problems.

EDUCATION

University: University of Cambridge
Time period: 2005 - 2008
Degree: Computational Linguistics, PhD

University: University of Cambridge
Time period: 2003 - 2005
Degree: Computer Speech, Text and Internet Technology, MPhil

University: University of Cambridge
Time period: 1999 - 2003
Degree: Computer Science, BA

Jennie's Startups (1)

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  • Affect Labs

    We help brands save money and time by connecting them to the emotions of the web.

Jennie is Following (2)

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  • hypernumbers.com

    Hypernumbers - doing for numbers what hypertext did for text

  • Hubdub / Fanduel

    Hubdub - News prediction market. Fanduel - Daily draft fantasy football and baseball. Draft players from today’s games, pick your opponent and win by scoring the most fantasy points. Free and paid-entry games

Jennie's Contacts (1)

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  • Simon Le Parc

    Entrepreneur with background in Software Engineering. Technology/Web passionate. Currently working (beside my FT job at Sun Microsystems) on the next big buzz which will be called Cinemoods!