Join YouNoodle | Login

Jen LeseaAmes

CEO/Founder FitwiseTraining.com, an online digital media company that provides professional exercise video programs that can be downloaded and viewed on any portable viewing device, (i.e. iPod, phone). Part-time personal fitness trainer and coach.

Headline: Entrepreneur
Work status: Living The Dream
Website: http://www.fitwisetraining.com
Industries: Health, Internet, Lifestyle, Media, Mobile, Sports
Skills: Business, Entrepreneurship, Leadership, Management, Public speaking, Sales, Writing
Next step: To secure a Series A round of funding and go-to-market.
Location: Boulder, CO
Interested in: Consulting opportunities, Finding business partners, Finding experts, Finding team mates, Getting press, Giving back, Learning about entrepreneurship, Meeting new people, Offering Expertise, Partnering with other groups, Professional opportunities, Promoting my startups, Raising money, Receiving feedback, Recruiting for my startup
Tags: digital media, Fitness, health
Schools: University of California System - Davis, University of Colorado System - Boulder

FULL BIO

Ms. Lesea-Ames has over thirteen years of experience in the health and fitness industry, ranging from being a Physical Therapist-Assistant in Germany to the first department manager of personal training at Lakeshore Athletic Club in Broomfield, Colorado. Self-employed most of her life, she discovered she had the “entrepreneurship gene” when she came up with the idea for Fitwise Training. (Her father and grandfather were both entrepreneurs). Although Fitwise Training is her first start-up company, she displays many of the qualities of experienced entrepreneurs, such as a high level of integrity and commitment. For example, she quit her full-time job in order to devote her time and energy to Fitwise Training. She has displayed the qualities of being personable and “coachable” by utilizing her board of advisors within each of their areas of expertise.

She has received extensive local and national PR, such as Denver 9News, CBS 4 Denver, NBC San Diego, Shape Magazine and USA Weekend. Additionally, she is the National Personal Training Examiner on Examiner.com. Ms. Lesea-Ames has a B.S. in Exercise Science from the University of California, Davis, and a M.S. in Kinesiology from the University of Colorado, Boulder. Her certifications include the National Strength and Conditioning Association (NSCA) Certified Strength and Conditioning Coach and USA Triathlon Level I Coaching Certification. For more information, go to: http://www.fitwisetraining.com or http://www.triforyou.com.

WORK EXPERIENCE

Employer: Fitwise Training, Inc.
Position: CEO/Founder
Time period: January 2006 - Present
Description: Founded and created Internet-based company which provides professionally-produced exercise video clips and programs which can be downloaded and used on any portable viewing device. Manages all aspects of the company, ranging from product development, financials, marketing, and sales.

Employer: Self-employed
Position: Certified Personal Fitness Trainer and coach
Time period: August 1996 - Present
Description: Certified Personal Fitness Trainer and Triathlon/Running coach. In addition to one-on-one training, provide online coaching services for triathlon, running and general fitness. Create and lead group triathlon training groups for women. Coach training groups for the Bolder Boulder® 10-km road race. Specializations include: weight loss, sport-specific coaching for novices, and general fitness.

EDUCATION

University: University of Colorado System - Boulder
Time period: 1995 - 1998
Degree: Kinesiology, MSc

University: University of California System - Davis
Time period: 1991 - 1996
Degree: Exercise Science, BSc

PUBLICATIONS

Articles: National Personal Training Examiner for Examiner.com:
http://www.examiner.com/x-2191-Personal-Training-Examiner
Papers: “Acute stressor exposure facilitates innate immunity more in physically active than in sedentary rats.” Fleshner, M., Campisi, J., Deak, T., Greenwood, B., Kintzel [Lesea-Ames], J., Leem, T., Smith, T., and Sorenson, B. American Journal of Physiology, 282: R1680-R1686, 2002.
Patents: pending...

INFORMATION

Sports: Running, cycling, triathlon, skiing, snowshoeing, hiking
Hobbies: reading, music, movies, photography, travel
Memberships: USA Triathlon, NSCA
Awards: Numerous top-3 and top-10 finishes in triathlon.

Jen's Startups (1)

View all
  • Fitwise Training, Inc.

    Fitwisetraining.com provides professional exercise video programs, using industry experts, that are available for download and to be used on any portable viewing device (i.e. video iPod, Cell Phone or computer).

Jen's Contacts (4)

View all
  • Jeff Palmer

    Love working with local businesses all across this great country of ours!

  • Drew Knapp

    Founder & CEO of goodideazs, LLC, dreamer of A Greater Town .

  • Kate McLin

    Personable and Results Driven Sales Professional with over four years experience in account management, sales and superior customer service. Currently working as Personal Trainer at Scott Fitness.

  • Marc Guerrero

    Marc Guerrero is a writer & journalist, editor & translator, historian & futurist, and media management entrepreneur for many years.