Jeff Katz
Economics graduate from Brandeis University. Currently working at Unicast as Director of Corporate Strategy & Incubation Group.
| Headline: | Entrepreneur |
| Skills: | Business, Management |
| Groups: | International Network of Social Entrepreneurs (INSE) |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | Brandeis University |
WORK EXPERIENCE
| Employer: | Unicast, New York, NY |
| Position: | Various positions |
| Time period: | December 2003 - Present |
| Description: | Unicast is DG FastChannel’s (DGIT, 322.43M Market Cap) Internet Marketing and Advertising Technology Group. Unicast was acquired in 2008.
Director of Corporate Strategy & Incubation Group (Reporting to CEO) • Incubated and launched innovative initiatives including a freeform 3d Holograph business, WAP Mobile Advertising product, In-Game Advertising Technology and partnership, new Social Network Advertising Model, Search Engine Marketing Agency business, desktop and website widget products, a patent portfolio management strategy & framework, an advergame product, and a number of new ad formats • Served as the source for market intelligence for executive management • Isolated opportunities in the online advertising market for growth through M&A, partnerships, internal development, and managed high level M&A discussions • Developed partnerships with an SEO company, an In-Game Advertising Agency, a mobile ad-serving company, and a widget distribution technology company • Developed interactive media recommendations for potential clients around Emerging Media Strategy, including Social Media, Mobile Advertising, In-Game Advertising, & Web Widgets • Played key role on team managing $4M in online media spend for a Fortune 500 company • Retained a consultancy to help Unicast evaluate and monetize its patent portfolio Manager of Business Development and Search Engine Marketing • Led an Idea Incubator group which explored new business opportunities, prepared business plans for promising new product/division ideas, and incubates these new lines of business Assistant Marketing Manager • Delivered a weekly briefing for top executives, highlighting new trends in Internet technologies and recommending new product ideas and business development opportunities • Managed our Photo-sharing Usability Testing program • Developed relationships with companies like Accuweather, Lavasoft, and Weatherbug, to explore joint business development opportunities |
| Employer: | Technology Management Group, New York, NY |
| Position: | Marketing Intern |
| Time period: | May 2003 - July 2003 |
| Employer: | Bear Stearns, New York, NY |
| Position: | International Dividends Intern |
| Time period: | May 2002 - July 2002 |
| Employer: | Miramax Films, New York, NY |
| Position: | Production Finance Intern |
| Time period: | May 2001 - July 2001 |
EDUCATION
| University: | Brandeis University |
| Time period: | 2003 |
| Degree: | Economics, BA |
INFORMATION
| Sports: | Baseball, Tennis, Golf, Basketball, Soccer, Poker |
| Hobbies: | Voice lessons, Guitar, Piano, Acting, Camping, Hiking |
