Jeff Hock
Business Development and Online Marketing Professional with Entrepreneurial as well as Corporate Experience.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Website: | http://www.jeffhock.com |
| Industries: | Cleantech, Education, Entertainment, Information Technology, Internet, Media, Real Estate, Travel |
| Skills: | Architecture, Business, Chinese, Copy Writing, Design, English, Entrepreneurship, German, Graphic design, Guerrilla marketing, Human-Computer Interaction, Investment, Languages, Leadership, Management, Marketing, Negotiation, Public speaking, Recruitment, Sales, Viral marketing, Web design, Writing |
| Next step: | Moving my business to a yacht with satellite internet while sailing the world. |
| Location: | Phuket, Thailand |
| Visas: | Anywhere |
| Interested in: | Advising startups, Brainstorming, Consulting opportunities, Employment opportunities, Finding business partners, Finding cofounders, Finding engineers, Finding experts, Finding hot stories, Finding mentors, Finding team mates, Getting press, Giving back, Helping friends, Investing in projects, Joining a startup, Learning about entrepreneurship, Meeting new people, Mentoring, Offering Expertise, Participating in a competition, Professional opportunities, Promoting my startups, Providing services to startups, Raising money, Receiving feedback, Recruiting, Recruiting for my startup, Sharing my projects, Supporting my investments, Trading services |
| Tags: | asia pacific, business development, cool dude, web marketing |
| Schools: | Michigan State University |
FEATURED STARTUP
Phrasebase
Phrasebase
Phrasebase is a social network of language learning enthusiasts and the internets largest e-phrasebook supporting millions of word and phrase translations into 90 languages.
- Startup type: Social Enterprise
- Status: Active
- Stage: Growth
FULL BIO
Jeff Hock is Director of Business Development at Quarkis Co. Ltd., a company he helped found after recognizing a growing need for the internationalization of websites. Through Quarkis, Mr. Hock and his team provide unique productivity solutions aimed at helping small to medium sized online businesses reach and retain a global audience.
Prior to Quarkis, Mr. Hock held a variety of international sales and marketing positions at Autodesk Inc.. His last tenure as Senior Web Production Manager offered him the experience of leading a team to build and deploy Autodesk's 27 enterprise-wide websites for the Asia Pacific region, while executing all regional online marketing initiatives.
WORK EXPERIENCE
| Employer: | Quarkis Company Ltd., Thailand |
| Position: | Business Development Director |
| Time period: | January 2003 - Present |
| Description: | • Develop and implement strategic sales and marketing initiatives
aimed at increasing traffic to maximize advertising, subscription and additional services revenue for Quarkis’s web properties. • Grew Quarkis’s customer base to over 150,000 members across all web properties. Grew traffic to over 50,000 daily uniques. • Continually investigate and test various social media channels to improve and optimize conversions per specific audience segments. • Implement and closely monitor PPC/CPM and SEM campaigns to improve SEO effectiveness, minimize CPA’s and maximize ROI’s. • Maximize ad revenue conversion rates by tracking and monitoring site analytics relative to key performance indicators. Consistently achieve CPM’s over $10 and CTR’s over 3%. • Own strategic and day-to-day internal and external communications concerning the company, products and services. • Ensure quality execution of regular external communications via newsletters, blogs, RSS feeds, seasonal promotions and new product launches. |
| Employer: | Autodesk, Ltd., Singapore |
| Position: | Senior Web Production Manager - Asia Pacific |
| Time period: | January 2001 - December 2003 |
| Description: | • Key figure in creating the Asia Pacific Internet strategy. Assembled
and lead a team to execute on our plans and accomplish our goals. • Responsible for leading a team of 50 publishers and 15 website administrators to create, deploy and maintain Autodesk's 25 Internet, Extranet and Intranet sites throughout Asia Pacific. • Ensure all cost-effective design, development, integration, globalization, localization and 24/7 upkeep of local web sites in support of business objectives and customer requirements. • Assisted in the development and implementation of a proprietary enterprise-wide content management and publishing platform. • Provided on-site training to site administrators and publishers throughout Asia to build, deploy and maintain 8 regional partner extranet sites, 16 local corporate Internet sites and our Intranet. • Performed extensive site analytics to track and measure the performance of all web properties relative to established KPI’s. • Implemented e-mail campaigns, seasonal, region and product related marketing campaigns on an ongoing basis. |
| Employer: | Autodesk Ltd., Japan |
| Position: | Applications Sales Engineering Manager - Asia Pacific |
| Time period: | January 1997 - December 2001 |
| Description: | • Managed a team of applications sales engineers to sell and market
software solutions throughout the Asia Pacific region. Tenure inclusive of group forecasting, budgeting and P&L responsibilities. • Extensive direct selling of complex conceptual solutions such as reengineering services, TDM and 3D design automation software into the Manufacturing industries, namely aerospace, automotive, industrial machinery, shipbuilding and consumer products. • Exceeded group sales quota each year versus budgeted target, effectively growing business from $10 to $40 million USD in 4 years. |
| Employer: | Autodesk, Inc., USA |
| Position: | Applications Sales Engineer - Asia Pacific |
| Time period: | January 1993 - December 1997 |
| Description: | • Instrumental in building and growing the Asia Pacific Manufacturing
industry group channel partner program to 80 dedicated partners. • Acted as the primary liaison between Autodesk, the manufacturing channel partners and customers by offering technical and industry expertise, helping to solve customer problems and assisting in all sales and marketing activities concerning the MCAD product line. • Assisted the channel with development of their sales and marketing strategies and joined them on all major and key account sales calls. |
EDUCATION
| University: | Michigan State University |
| Time period: | 1986 - 1991 |
| Degree: | Packaging Engineering, BA |
Jeff's Startups (7)
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Phrasebase
Phrasebase is a social network of language learning enthusiasts and the internets largest e-phrasebook supporting millions of word and phrase translations into 90 languages.
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Quarkis
Quarkis provides multilingual web marketing services such as multilingual SEO, international search engine marketing and foreign language document and website localization to small to medium sized web businesses
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Jeff is Following (92)
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Whole Travel
Whole Travel is a travel site that encourages eco-friendly tourism by aiming to rate hotels by how green they are. World Travel also changes the way people search for travel locations by searching for...
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Vacation Rentals AD
Vacation Rentals AD is a vacation rental website ad network that sells property listing space across a wide network of websites.
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TravelFli
TravelFli helps frequent flyers manage all of their loyalty programs from one secure and convenient place, search for and monitor award fares, and book award and regular travel online.
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TravelMuse
A travel-planning Web site that aims to make the process of researching and organizing family travel easier and more enjoyable.
Jeff's Contacts (10)
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Spyros Kapsaskis
BSc (Hons) in Broadcast Technology from Liverpool John Moores University (2003), Content Manager / Encoder for Mobix Interactive (2006-2007), Technical Supervisor for the BP Video Library since 2007.
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Sergio Gazeau
Studies Law from Universitat Autònoma de Barcelona (1992-1997), Marketing Manager at Eiciones Assimil (2002-2007), Marketing Manager at Espacio Pyme (2000-2002), CEO at Las Buenas Lenguas since 2007.
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Zhana Borisova
Omniage /a brand name of Translation From To Ltd./ is a young and dynamic translation company, based in Bulgaria.