Jane Chen
| Headline: | Entrepreneur |
| Website: | http://www.embraceglobal.org |
| Skills: | Business, English, French, Languages, Leadership, Marketing, Public Relations |
| Location: | Los Altos |
| Groups: | SFGate Competition |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | Harvard University, Stanford Business School |
WORK EXPERIENCE
| Employer: | Embrace |
| Position: | Co-founder |
| Time period: | January 2007 - Present |
| Description: | Developed a low cost baby incubator for use in developing countries, in collaboration with Stanford engineers. Winner of Stanford Entrepreneur Idol Competition and top three finalist in Babson Business Plan Competition. |
| Employer: | Pepsico |
| Position: | Leadership Development Program Intern |
| Time period: | June 2007 - August 2007 |
| Description: | Developed strategy for marketing Frito Lay’s environmental sustainability initiatives.
Strategy: Conducted extensive consumer research to provide recommendations on potential business opportunity, messages to communicate, ways to target consumers, and strategy for individual brands in the portfolio vs. corporate. |
| Employer: | Clinton Foundation |
| Position: | Associate |
| Time period: | June 2006 - August 2006 |
| Description: | Led project for global nonprofit founded by former President Bill Clinton, aiming to alleviate HIV in developing countries.
Strategy: Worked closely with the Ministry of Health in Tanzania to develop a country-wide training program for laboratory staff to perform diagnostic testing and monitoring of HIV/AIDS. |
| Employer: | Chi Heng Foundation |
| Position: | Program Director |
| Time period: | January 2003 - December 2005 |
| Description: | Spearheaded rapid growth of startup nonprofit organization providing support to children orphaned by AIDS in China.
Marketing and Fundraising: Established targets and created marketing strategy to guide fundraising. Pioneered research on charitable giving in Hong Kong to segment donors and identify priority segments. Built fundraising campaigns around these segments. Raised $300,000 from individuals, foundations and corporations. Public Relations: Built awareness among priority donor segments through media, public presentations, workshops and events. Developed communications tools including presentations, video, website, brochure, and newsletters. Strategy: Created long-term business plan to achieve target sponsorship goals. Helped to expand China AIDS Orphans’ Education Project by 500%, from sponsoring 200 to over 1,200 students. Leadership: Developed and managed a network of over 200 supporters. Formed an Advisory Board consisting of prominent members of the Hong Kong community. Led partnerships with multi-national corporations (including Goldman Sachs, Credit Lyonnais and Disney) and institutions such as the Hong Kong Council for Social Services. |
| Employer: | Monitor Group |
| Position: | Consultant |
| Time period: | January 2000 - December 2003 |
| Description: | Led cross-functional teams advising multi-national clients at a global business consulting firm.
Marketing: Developed a cohesive Asia-Pacific marketing strategy for a $70B global pharmaceutical company’s asthma drug. Advised client on key drivers and barriers to prescription of drug, target customer segments, product positioning and behavioral objectives for doctors and patients across 9 countries. Customer Segmentation: Created a 10-year “roadmap” for a $17B global food conglomerate’s Australian operations. Conducted nation-wide survey and led focus groups to identify key customer segments. Advised client on relative sizes and consumer behaviors within each segment. Market Entry: Formulated market entry strategy for a $600M new generation telecom company. Strategy included competitor analysis, market sizing, supply and demand analysis, identification of future revenue opportunities. Advised major Korean telecommunications service provider on entrance into Chinese market. Acquisition: Developed acquisition strategy for a $23B global food and beverage company based on assessment of investment target’s business and possible synergies. |
EDUCATION
| University: | Stanford Business School |
| Time period: | 2008 |
| Degree: | MBA |
| University: | Harvard University |
| Time period: | 2008 |
| Degree: | Candidate for Masters of Public Administration |
INFORMATION
| Hobbies: | Yoga, wakeboarding, rock climbing, violin (concertmistress of college orchestra), traveling, food. |
| Memberships: | Member of Marketing Club, Women in Management, International Development Club, Health Care Club, IHAD. Stanford University. |
