Jamie Bothwell
MBA from University of Virginia (2010), BA in Sociology from The College of William and Mary (2005), MBA Intern at Frito-Lay in summer 09, Deputy Global Client Relationship Manager (2006-08) & Account Executive (2007-08) both at Edelman.
| Headline: | Entrepreneur |
| Skills: | Business, Languages, Management, Marketing |
| Groups: | 2009 Darden Entrepreneurial Concept Competition |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | University of Virginia |
WORK EXPERIENCE
| Employer: | Edelman |
| Position: | Deputy Global Client Relationship Manager - Wal-Mart Account |
| Time period: | January 2007 - December 2008 |
| Description: | Selected to work with senior leadership as sole junior member tasked with executing a high-priority, multi-million dollar account; coordinated across several domestic and international offices.
Developed business plan for new revenue-generating practice; performed competitive benchmarking, articulated value proposition, developed marketing plan and defined and priced product offerings. Assessed client needs by working with in-house market research team and aligned Edelman capabilities to generate new revenue streams of ~$500,000 in six months; exceeded expected revenue by 15%. Reduced expenses by 40% in FY ’07 for 30-person team by designing a reporting process and model. |
| Employer: | Edelman |
| Position: | Account Executive - Wal-Mart Account, Corporate Executive Outreach |
| Time period: | January 2007 - December 2008 |
| Employer: | Edelman |
| Position: | Intern Coordinator – Wal-Mart Account, Corporate Executive Outreach |
| Time period: | January 2006 - December 2008 |
| Description: | Managed two intern programs; selected participants and oversaw career progression of 10 interns. |
| Employer: | Edelman |
| Position: | Assistant Account Executive - Wal-Mart Account, Corporate Executive Outreach |
| Time period: | January 2006 - December 2007 |
| Description: | Presented recommendations to senior Wal-Mart executives on how to reach key audiences through speeches, presentations, media interviews or other internal and external engagements.
Identified and facilitated strategic relationships with influential partners that positioned the company as a leader in global issues, such as healthcare, diversity, and environmental sustainability. Recommended consumer-facing and employee health and wellness programming concepts that aligned with company strategy based on a market and competitive analysis and internal capabilities assessment. Executed press events for major announcements resulting in national media coverage, including launch of revolutionary $4 prescription drug program and opening of energy-efficient prototype store. |
| Employer: | Federated Department Stores (formerly May Company) |
| Position: | Assistant Buyer, Hecht’s Department Stores – Women’s Designer Shoes |
| Time period: | January 2005 - December 2006 |
| Description: | Increased average product turnover by 8% by optimizing inventory levels for 82 department stores.
Managed $15M in inventory and developed financial and product plans for $9M product line. |
| Employer: | Frito-Lay |
| Position: | MBA Intern |
| Time period: | December 2009 |
| Description: | Identified $22MM emerging consumer segment for $1.2B Cheetos business by analyzing internal and syndicated data, performing competitor and market analysis, observing consumer behavior, interviewing sales team, researching industry trends, and aligning findings with brand strategy and positioning.
Projected incremental revenue and return on investment by building and modifying financial models. Collaborated with cross-functional partners, both internal and external, to develop marketing strategy addressing new business opportunity, including market and consumer segmentation, year-long in-store activation campaign, target consumer profiles and marketing and promotional elements. Secured buy-in from key stakeholders and presented final recommendation to senior leadership. |
EDUCATION
| University: | University of Virginia |
| Time period: | 2010 |
| Degree: | MBA |
INFORMATION
| Hobbies: | Travelling, Athelete, Sports |
Jamie's Startups (1)
View all-
Split My Check
Split my check is an electronic device with a touch screen similar to an iPhone and credit card swipe that allows restaurant patrons to select items from a master bill and pay individually, until the bill is paid in full.
Jamie's Contacts (1)
View all-
James Freedman Aponte
Computer Engineering graduate from Georgia Institute of Technology, with MSc from The George Washington University, currently pursuing MBA at University of Virginia.