Jacqueline Urick

SieEnt

SieEnt

SieEnt creates and publishes multi-platform episodic video games designed to give women 25-64 entertainment that respects their free time.

• Startup type: Company
• Status: Active
• Stage: Prototyping

Jacqueline Urick is an energetic combination of knowledge, passion and drive: Knowledge from years of technical and business experience, including playing, studying and designing games; passion to increase the power of people, especially women in technology; and the drive to build a business that far exceeds customer expectations.

Jacque has an exceptional ability to translate in-depth technical knowledge into credible, intelligible business processes and communications. Her commitment to empower women includes leadership roles with GIT (Girls in Technology) Minnesota and She’s Geeky. Her business vision for SieEnt incorporates state-of-the-art gaming technology, an acute business sense, and a drive to build games that enable players to reach their full potential in real life.

Employer:	Girls in Tech
Position:	Managing Director, Minneapolis / St. Paul
Time period:	August 2010 - Present

Employer:	SieEnt
Position:	Co-founder and CEO
Time period:	January 2010 - Present

Employer:	FindLaw, a Thomson Reuters Business, Eagan, MN
Position:	Senior Consultant, Search Marketing
Time period:	April 2007 - November 2010
Description:	Subject matter expert in Search Engine Marketing (SEM), Pay-Per-Click (PPC), Organic Search Engine Optimization (SEO) and Social Media Marketing (SMM). • Facilitates over 20 SEM/SEO trainings annually to various departments within the business. • Provides effective Internet marketing strategy to Top 250 law firms.

Employer:	Mirage Advertising, Roseville, MN
Position:	Senior Web Developer
Time period:	July 2006 - November 2006
Description:	Developed and maintained client web presences. • Implemented a web project management system, kept projects on time and within budget. Turned profit on web projects for the first time in agency history. • Recommended additional products and enhancements to clients, increasing revenue. • Developed, delivered and tracked client E-mail marketing campaigns. • Managed a small staff and assisted in hiring.

Employer:	OpenCitizen, Inc., Minneapolis, MN
Position:	Lead Interactive Developer
Time period:	October 1999 - July 2000
Description:	Collaborated with sales and marketing on projects while directing and managing outsourcing. Improved efficiency and workflow by standardizing the development process, resulting in increased revenue.

Employer:	Fruition Consulting Inc., Minneapolis/St. Paul, MN
Position:	Owner & Principal Consultant
Time period:	March 1999 - February 2008
Description:	Established and managed successful technology consultancy focused on providing elegant technical and design solutions to common business problems. • Advised clients on search engine optimization (SEO/SEM) and placement. • Established interactive/rich media division of advertising agency, increasing the agency's offerings and encouraging repeat business. • Assisted in launching a newly created division by planning, designing, and implementing a number of interactive/rich media projects. • Developed various web-marketing offerings such as banner ads, targeted E-mails and microsites. • Trained client organization members in web development techniques. • Developed custom system for client to standardize processes and simplify web updating process.

Employer:	Internet Services Provider Network (ISPN), Minneapolis, MN
Position:	Designer/Webmaster
Time period:	February 1998 - October 1999
Description:	Acted as designer, programmer, and server administrator, designing and maintaining three corporate websites while supporting clients and end-users.

University:	College of Saint Catherine
Time period:	2010
Degree:	Financial Economics, BSc

Memberships:

International Game Developers Association (IGDA) Business Marketing Association (BMA) Legal Marketing Association (LMA) Minnesota Interactive Marketing Association (MIMA) Search Engine Marketing Professionals Association (SEMPO)