Hope Schultz

WebVet

WebVet is the premier online resource for "vet-approved" pet health and well-being. The majority of content is original and written exclusively for WebVet and 100% is vet-approved at a minimum of one time per year.

• Startup type: Company
• Status: Active
• Stage: Growth

Hope Schultz is the founder and President of WebVet (www.webvet.com), the pet industry’s premier online resource for vet-approved pet health and wellness information. WebVet was created as the result of a clearly defined unmet need for a single, trusted resource serving both pet owners and the veterinary community at large. While many have over time acknowledged this need, no one had delivered a satisfactory solution. That is until WebVet launched in late summer 2008.

With a unique ability to identify viable business opportunities and a remarkable insight into consumers’ desires, Hope has an impressive track record relative to thought leadership and innovation. Her introduction of the Heavenly Bed for Westin Hotels helped change the entire industry, leading to a marketing emphasis fueled by people’s desire for comfort while traveling. Her ability to understand and meet the emotional needs of customers led to the introduction of the Marriott Rewards program and the launch of the W Hotel brand. Hope’s business acumen, combined with her passion for animals, give her an exceptional understanding of the powerful emotions that connect pet owners and pets.

From global branding (repositioning and growing the MSBNC brand and serving as the global knowledge director on Kellogg’s) to launching new products (for both Jack Daniel’s and Diageo), she has time and time again demonstrated an ability to build both powerful customer relationships and long-term brand loyalty.