Holly Shelton
Mechanical Engineering graduate from University of Colorado, Boulder, currently pursuing MBA at Berkeley.
| Headline: | Entrepreneur |
| Skills: | Engineering |
| Groups: | 2011 UC Berkeley Business Plan Competition, 2012 UC Berkeley Startup Competition, Haas Entrepreneurs Association at Berkeley , UC Berkeley Business Plan Competition 2009-2010, [INACTIVE] UC Berkeley Business Plan Competition 2008-2009 |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | University of California System - Berkeley, University of Colorado System - Boulder |
WORK EXPERIENCE
| Employer: | Challenged Athletes Foundation |
| Position: | Volunteer |
| Description: | Organized and ran local fundraising events for the Challenged Athletes Foundation, and worked w/UCSD students on an innovative wheelchair design for developing countries. |
| Employer: | Apple Inc |
| Position: | MBA Intern, Product Marketing Manager, Mac Hardware Marketing |
| Time period: | May 2008 - July 2008 |
| Description: | • Responsible for product marketing and management of a new portables product in the Mac lineup. Managed the inbound product development and manufacturing cycle to ensure marketing requirements were met, and drove outbound marketing communications strategies.
• Developed a go-to-market strategy that included product positioning within the line, competitive positioning, and key marketing communication objectives by channel and segment. • Provided unique insights drawn from market research to recommend a PC to Mac marketing strategy. |
| Employer: | ATA Engineering |
| Position: | Sales and Marketing, Assistant Manager |
| Time period: | December 2005 - November 2007 |
| Description: | Engineering consulting firm specializing in test and analysis drive design solutions.
• Managed cross-functional team to implement the sales and marketing efforts of ATA’s new software division; created policies and procedures to increase efficiencies and streamline sales efforts, tripled the number of marquee accounts in the automotive and aerospace industries. • Led marketing team that generated mass marketing campaigns, web content, print advertisements, and materials for trade shows which increased brand awareness and doubled ATA website traffic. • Developed and pitched a new strategy for branding software based on customer needs that was approved by senior management; implementation led to a 20% increase in annual sales. |
| Employer: | ATA Engineering |
| Position: | Design & Analysis Engineering Consultant |
| Time period: | December 2004 - November 2006 |
| Description: | • Worked with clients to identify early stage product design issues which resulted in substantial cost reduction throughout the product development cycle. Helped clients understand causes of product failures, resulting in increased product quality. Clients included GE, Lockheed Martin, L-3 Communications and Universal Studios.
• Led design-oriented project for marquee entertainment client, performed testing and data analysis to identify causes of product failure, and served as a liaison between client design team and ATA to redesign the product. • Performed competitive analysis, assessed overall market potential, and evaluated the financial viability of an internally designed roof rack; senior management adopted recommendation not to enter the market, helping them save in development and marketing costs. |
| Employer: | Sun Microsystems |
| Position: | Reliability Engineer – Network Storage |
| Time period: | December 2002 - November 2005 |
| Description: | • Developed 5-year strategic reliability roadmap for upper management to improve competitive positioning of Sun products.
• Lead reliability engineer, ranked in top 10% of company, for Sun Network Attached Storage (NAS) products. Liaised with management and product designers on early architectural validation to ensure the product achieved reliability standards and minimized data loss. • Reviewed thermal characteristics of the NAS system to define a manufacturing strategy that was implemented division-wide; reduced early life failures in the field and minimized warranty costs. |
EDUCATION
| University: | University of California System - Berkeley |
| Time period: | 2009 |
| Degree: | MBA |
| University: | University of Colorado System - Boulder |
| Time period: | 2003 |
| Degree: | B.S./M.S. in Mechanical Engineering |
INFORMATION
| Sports: | 8th in 1998 U.S. Olympic Downhill Ski Trials, Competitor in 5 U.S.
National Alpine Ski Championships, 3rd overall in 2006 North American Alpine Ski Cup. |
| Hobbies: | International trekking, whitewater river guiding, alternative medicine, fantasy football, design. |
| Clubs: | University of California at Berkeley: Founder and President of the Strategy and General Management Club |
Holly's Startups (1)
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Sprout
Sprout makes gourmet cooking easy, affordable and fun by providing sophisticated, ready-to-cook meal kits composed of the freshest ingredients.
Holly's Contacts (1)
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Matt Rogers
Quality Control Engineer at Durand Glass Manufacturing (2003), Optical Measurements Engineer at Corning Incorporated (2001-2002), Plasma Process and Integration Engineer/Advanced Oxidation Team at Applied Materials Inc since 2008.