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Heidi Allen

Digital Strategy in Health and Publishing. Developing professional online profiles, advising on digital strategies and how to use new media to increase online visibility.

Headline: Entrepreneur
Website: http://www.heidiallen.id.au
Industries: Education, Health, Lifestyle
Skills: Copy Writing, Editing, Writing
Location: Sydney
Interested in: Consulting opportunities, Professional opportunities
Tags: australia, digital strategy, health, publishing, sydney

FULL BIO

Heading up digital strategy for Health Care at Beyond Digital Media, with over 15 years experience in the publishing and health industries, working internationally in England and Australia.

Developing social media strategies for major corporates has given an understanding of the challenges of developing a digital and social online strategy in a quickly evolving business ecosystem.

I run the digital strategy for a clinical research site, Bodyinmind.com.au and present regularly on social media and strategy to businesses and associations.

LinkedIn: http://www.linkedin.com/in/heidiallen

Blogs:
• Digital Strategy: http://www.heidiallen.id.au
• Clinical: http://bodyinmind.com.au

WORK EXPERIENCE

Employer: Beyond Digital Media
Position: Digital Strategist in Health
Time period: May 2009 - Present
Description: Heading up Health Care strategy at Beyond Digital Media, with an understanding of the challenges of developing a digital and social online strategy in a quickly evolving business ecosystem.

Practical implementation includes running the digital strategy for a clinical research site, Bodyinmind.com.au.

Employer: HealthEngine Australia
Position: Research, Data Admin, Client Care

Employer: Elsevier Australia, Health Sciences Division
Position: ePublisher

Employer: Radcliffe Medical Press, Oxford
Position: Commissioning Editor

Employer: Oxford University Press, Science and Medical Books Division
Position: Development Editor

Employer: Oxford University Press, Oxford, Science and Medical Journals
Position: Production Editor & Editorial Assistant

Heidi is Following (8)

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  • Beyond Digital Media

    BeyondDigitalMedia is a strategic digital agency, specialising in online, mobile and digital advertising, content and communications.

  • Prezzi Express

    Gorgeous gifts - all ethically made - from independent designers world-wide, delivered throughout Australia.

  • Popfossa

    Popfossa, a website for the professional development needs of the health care community.

  • HealthEngine

    Comprehensive Australian directory of hospitals, doctors, dentists, allied health professionals and radiology services. Search for specialists by sub-specialty interests and location. Find information on tests, procedures and conditions.

Heidi's Contacts (15)

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  • Dan Steketee

    Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .

  • patrick denis

    Driven by change and strategy embedded into customer intimacy