Greg O'Leary
Business Administration graduate from Ball State University, currently working as Director, Product Services at Batesville Casket Company.
| Headline: | Innocent Bystander |
| Skills: | Business, Management, Marketing, Sales |
| Groups: | Linking Indiana |
| Interested in: | Helping friends, Meeting new people, Professional opportunities |
| Schools: | Ball State University, University of Wisconsin System - Milwaukee |
FULL BIO
Accomplished senior leader and marketing specialist with a strong portfolio of successes contributing to organizational profitability as well as visibility through expert orchestration of domestic and global marketing platforms.
• Provide over 10 years of experience with highly successful brand development to industry giants such as Abbott, Roche, and Bayer Diagnostics, as well as with a venture capital start-up and a pharmaceutical CRO service provider.
• Boost product performance through effective targeting of diverse targeted groups with the creation as well as launch of innovative marketing plans.
• Elevate performance in the areas of market penetration and growth through expert customer research, facilitating optimization of marketing and product placement strategies.
• Build and direct top performing teams focused on maximizing bottom line contributions through creativity.
Marketing Operations • Strategic & Tactical Planning • Sales Operations • Product Management • Budgeting P&L enhancement • Advertising • Media Planning • Direct Marketing • Promotions • Program/Key Alliance & relationship-building • Product/Program/Project Management Competitive Intelligence • Market & Business Analysis, Planning, Development Account Management • Research • Channel Marketing • Customer Communication Plans
WORK EXPERIENCE
| Employer: | Batesville Casket Company, Batesville, IN |
| Position: | Director, Product Services |
| Time period: | March 2008 - Present |
| Description: | (4 direct reports: Research Mgr & 1 analyst, Promotions Mgr, Process Improvement Mgr)
Responsible for developing overall product promotion strategy and implementation, overseeing product research and analysis, as well as product testing programs. Manage annual product business planning process, product management pricing actions, product budgets, develop monthly product policy deployment, along with customer interaction plan for product leadership, and develop my direct reports, as well as product and marketing managers. |
| Employer: | Covance Central Laboratory Services, Indianapolis, IN |
| Position: | Marketing Manager, New Service Planning Manager |
| Time period: | July 2006 - November 2007 |
| Description: | Spearheaded global marketing strategy development and planning for new services for Covance CLS (a unit of the $2B leader in the CRO service sector with annual revenues exceeding $500M). Led a talented team of six department heads for two new independent service offering launches, including development and launch of marketing plans, providing overall management of a $200K marketing budget. Coordinated the creation of integrated communication and promotional plans for awareness campaigns, including press releases, journal articles, and sales collateral.
• Pioneered attainment of record-breaking revenue levels for Covance through the successful launch of the biomarker services. Orchestrated the creation of a multi-discipline and highly comprehensive biomarker expert panel, including scientists from six different divisions of Covance, as well as from the pharmaceutical sector. • Stimulated revenue growth through increases in biomarker services by 10% ($50M) in less than a year. • Provided strategic coordination of a segment growth initiative, including tracking the results of the new services. • Used a Service Development Plan from concept to business case, including development and implementation. • Collaborated with all departments and divisions to ensure all aspects of new services are considered and evaluated. • Worked with outside vendors for market research, promotional items for awareness campaigns, etc. |
| Employer: | Isensix, Inc., San Diego, California |
| Position: | Director of Sales, Midwest Region |
| Time period: | January 2005 - December 2006 |
| Description: | Responsible for sales of an early stage startup company, overseeing ten states
• Sales of advanced break-through technology/innovation in the wireless monitoring arena • Representing innovative product to director level and above in all departments in large hospitals and IHNs • Positioning a product twice the price of other vendors with similar, but less effective systems • $1,000,000 of new business sold • Redesigned and greatly improved presentations utilized by entire sales force |
| Employer: | Bayer Diagnostics, Tarrytown, NY |
| Position: | Senior Marketing Manager |
| Time period: | January 2004 - December 2005 |
| Description: | Responsible for all aspects of Clinical Chemistry, Immunology, and Hematology systems
• Reported directly to VP of Marketing • Organized a Multinational Team for Market Intelligence • Developed and gained approval for National Sales Meeting curriculum by third week |
| Employer: | Roche Diagnostics, Indianapolis, IN |
| Position: | Marketing Manager/Centralized Diagnostics Systems |
| Time period: | January 2001 - December 2004 |
| Description: | Responsible for developing Business and Marketing Plans and Life Cycle Management of Clinical Chemistry systems.
In August of 2002, also assumed additional responsibilities for Immunology Systems. • Managed and developed two Product Managers, mentoring one to promotion within 14 months • Reviewed Individual Development Plans, Merit and Pay increases, Management by Objectives, etc. • Responsible for $57M/year in chemistry instrument sales; indirectly responsible for $188M/year in reagents • Oversaw $300,000 budget for sales tools, brochures, advertisements, and instrument launch materials • Cultivated close alliances with Global colleagues in all aspects of job responsibilities • Chosen to lead Multinational Team for positioning of new instruments, resulting in a Global Competitive CD • Successfully managed instrumentation consolidations and retirements to generate $22M of capital revenue/year • Proposed strategic initiative to create integrated data set of installed business base to capitalize on growth • Awarded Best Competitive Defense 2002 • Instrumental in salvaging the lithium reagent product line in 2002, preventing a $1.5M/year loss • Facilitated alliances and inter-departmental relationships that at times were poor to non-existent prior to my arrival |
| Employer: | Abbott Diagnostics, Chicago, IL |
| Position: | Various positions |
| Time period: | January 1988 - December 2001 |
| Description: | US Senior Product Manager, Hematology • (1998-2001)
Spearheaded strategic and tactical marketing management for this $32M brand, Cell-Dyn Hematology instrumentation. Collaborated with the Research & Development team in the launch of new products. Provided business planning, P&L control, advertising management, sales materials development, and overall business forecasting and ROI analysis. • Awarded U.S. Marketing Instrument Product Manager of the Year award in 2000 • Launched a series of six competitive CD’s and training material, some still in use today • Increased the profitability of Cell-Dyn 3200 by $3M with the design and introduction of a new compensation plan • Instrumental in addressing/correcting algorithm issues that were causing spurious results on the Cell-Dyn 3200 Hematology Product Specialist • (1995-1998) As a capital instrumentation specialist, led a sales team to sell Cell-Dyn hematology systems in a two-state area • First HPS in company’s history to sell a $1.5M capital equipment contract to one IHN • Consistent performer ranked 12th, 11th, 9th, and 6th from 1995 -1998 • Attended President’s Club 2 out of 4 years as an HPS (Top 10 performer) • Achieved Diamond Senior Sales status for being in the top 20 percent over four consecutive years Account Executive • (1994-1995) Responsible for the sale of all Abbott Diagnostics products to large hospital facilities in Illinois and Missouri Substance Abuse Specialist • (1992-1994) Responsible for the sale of all DOA products to hospitals, probation offices, and DOC facilities in 7 states, ranked #2 in ‘93 Diagnostics Systems Specialist • (1988-1992) Responsible for the sale of all Abbott Diagnostics products to hospitals in Central and Southern Indiana |
EDUCATION
| University: | University of Wisconsin System - Milwaukee |
| Time period: | 1987 |
| Degree: | MBA started but not completed |
| University: | Ball State University |
| Degree: | Business Administration, BSc |
INFORMATION
| Memberships: | Several Management courses through AMA (American Management Association):
Management Skills for New Managers • Successfully Managing People • Improving Your Managerial Effectiveness • What Every Manager Needs to Know • Coaching and Counseling for Outstanding Job Performance • Pricing Strategies: Capturing and Sustaining a Competitive Advantage • Conflict Management • The Strategies and Tactics of Pricing • Finance for Non-Financial Managers • Strategic Selling • SPIN Selling • Face to face selling • Six Sigma methodology |
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