Greg Cruikshank
With over 12 years of sales and marketing experience at various Life Science & Biotech Companies, Greg Cruikshank is leveraging his professional and entrepreneurial skills by running a number of internet companies such as a social networking website
| Headline: | Entrepreneur |
| Work status: | Full-Time Student |
| Website: | http://www.labroots.com |
| Industries: | Biotech, Health, Internet, Media |
| Skills: | Business, Design, Editing, English, Entrepreneurship, Event planning, Guerrilla marketing, Investment, Languages, Leadership, Management, Marketing, Negotiation, Product design, Public Relations, Public speaking, Recruitment, Sales, Viral marketing, Web design, Writing |
| Location: | Yorba Linda, CA |
| Interested in: | Advising startups, Brainstorming, Creating a group, Finding business partners, Finding cofounders, Finding experts, Finding hot stories, Finding mentors, Finding team mates, Getting press, Giving back, Growing my group, Helping members of my groups, Internships, Joining a startup, Meeting new people, Mentoring, Offering Expertise, Partnering with other groups, Professional opportunities, Promoting my startups, Providing services to startups, Raising money, Recruiting, Recruiting for my startup, Starting a company, Supporting my investments, Trading services |
| Tags: | astronomy, chemistry, clinical, Community, Computer Science, dna, earth, Engineering , Environmental, life science, mathematics, medical, medicine, physics, rna, science, social networking, space |
| Schools: | California State University System - Fullerton |
FEATURED STARTUP
LabRoots, Inc.
LabRoots, Inc.
Social Networking platform catered to the scientific community
- Startup type: Company
- Status: Active
- Stage: Growth
FULL BIO
With over 12 years of sales and marketing experience at various Life Science & Biotech Companies, Greg Cruikshank is leveraging his professional and entrepreneurial skills by running a number of internet companies such as a social networking website catered to the scientific community called LabRoots, a virtual conference called BioConference Live, and an internet technology company called Advanced Web Communications.
Greg Cruikshank founded LabRoots, Inc. in February 2008 and is currently the CEO. LabRoots is a free, social networking site that enables scientists, engineers, and other technical professionals to connect, collaborate with, and learn from each other. LabRoots fosters world-wide scientific communication and incorporates the newest social networking technologies.
Greg Cruikshank founded BioConference Live in February 2009 and is currently the managing partner with PlatformQ. BioConference Live is the first of its kind online-only event, focused on the life science and biotech community, bringing together researchers, thought leaders, and professionals from around the world.
Greg Cruikshank founded Advanced Web Communications in August 2009 and is the CEO. Advanced Web Communications LLC is an internet technology company that produces online events for the biotech, clinical, and life science markets.
Specialties:Qualifications include: Sales Expert in Life Science & Biotech Industry; Marketing Specialist; Business Development, Negotiation Skills; Business Intelligence, Sales Trainings from Miller-Heimann, Wilson Learning, and Sandler; Lead Generation Specialist; ACT Administrator; Large Account Management; Web Design & Development; Data/Text Mining
WORK EXPERIENCE
| Employer: | LabRoots, Yorba Linda, CA |
| Position: | Chief Executive Officer, President, and Founder |
| Time period: | February 2008 - Present |
| Description: | • LabRoots is a company and website designed to connect the Professional Scientific
Community based on individual Scientific Experience, Discipline, and Aptitude; relevant for all scientists within the fields of Life Sciences; Clinical, Health, and Medical; Environmental, Earth, and Space; Chemistry, Physics, Mathematics, and Engineering; and Computer Sciences. |
| Employer: | Advanced Web Communications |
| Position: | CEO |
| Time period: | August 2009 - September 2009 |
| Description: | Greg Cruikshank founded Advanced Web Communications in August 2009 and is the CEO. Advanced Web Communications LLC is an internet technology company that produces online events for the biotech, clinical, and life science markets.
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| Employer: | BioConference Live |
| Position: | President |
| Time period: | February 2009 - September 2009 |
| Description: | Greg Cruikshank co-founded BioConference Live in February 2009 and is currently the managing partner with PlatformQ. BioConference Live is the first of its kind online-only event, focused on the life science and biotech community, bringing together researchers, thought leaders, and professionals from around the world.
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| Employer: | Scientist Solutions, San Diego CA |
| Position: | Vice President of Operations |
| Time period: | April 2006 - April 2008 |
| Description: | Responsibilities:
• Lead all Sales activities and Marketing efforts. • Manage performance and productivity of sales team. • Manage relationships of Sponsors/Client Suppliers. • Educate customers with respect to Web Marketing, On-line Advertising, Google Indexing, CTR%, Web Analytics, and Metrics. • Fields of interest: Life Science Research, Chemical Industry, Biotech, Biopharmaceutical, Biomedical Research, Academic, and Clinical Diagnostics. • Build, Manage and Maintain company partnerships and collaborations. • Manage Trade Shows, Print & Online Advertising, Google Adwords, Email Campaigns, and Link Exchanges. • Sales Training • Coordinate Scientist Solutions and Biotech Solutions (Sister Company) to maximize business within shared marketplace. Accomplishments: • 400% Increase in sales • 8 Major Partnerships • Several Link Exchanges • Closed 1st annual Exclusive Computer Company Sponsorship • Promoted to Vice President within 6 months of employment |
| Employer: | Berkley Engineering, Honolulu HI |
| Position: | Distribution Sales Manager |
| Time period: | January 2006 - July 2006 |
| Description: | Responsibilities:
• Work closely with civil contractors and project engineers, bid jobs, and design municipal solutions for industrial products. • Territory Hawaii and South Pacific (Samoa, Saipan, and Guam). • Manage relationships of International Suppliers. Accomplishments: • 150% of quota YTD 2006. • Flygt and Vogelsang certified sales training. |
| Employer: | Beckman Coulter, Fullerton CA |
| Position: | Team Leader Technical Sales Team |
| Time period: | November 2004 - September 2005 |
| Description: | Responsibilities:
• Lead all Sales activities and Marketing efforts in the sale of Biomedical Research Instrumentation. • Manage performance and productivity of team. • Train sales consultants for external sales force. • Sales Consultant responsible for the Western US. And Canada. Accomplishments: • 130% of quota YTD through October 2005. • Team exceeded quota every quarter since I have been Team Leader. • Promoted three sales consultants to External Sales Force within one year. |
| Employer: | Beckman Coulter, Fullerton CA |
| Position: | Global Connect Program CRM/Sales Team Member |
| Time period: | August 2004 - November 2004 |
| Description: | Responsibilities:
• Implementation of Leads and Quotations for new Oracle CRM, Global Connect Project. Accomplishments: • Recognized as team member of New Oracle based data management system. |
| Employer: | Beckman Coulter, Fullerton CA |
| Position: | Sales Consultant |
| Time period: | May 2003 - September 2005 |
| Description: | Responsibilities:
• Directly responsible for providing solution sales of Beckman Coulter products including Automated Liquid Handling Consumables, Centrifuge Rotors, Analytical Chemistries, Liquid Scintillation Counters, throughout the Western United States. • Utilize formal training of Miller Heimann, Wilson Learning, and Sandler selling methodologies. These methodologies are coupled with strong knowledge of sales and marketing cycles including lead qualification and prospecting, client management, and contract administration. Accomplishments: • Salesman of the year 2003-04. • 219% of quota 2004. • 153% of quota 2003. |
| Employer: | Beckman Coulter, Fullerton CA |
| Position: | Inside Sales Rep/Outbound Marketing Specialist |
| Time period: | July 1999 - May 2003 |
| Description: | Responsibilities:
• Perform various marketing intelligence activities. These activities include client trend analysis for the purpose of identifying possible up-selling opportunities for complimentary products and services. • Responsibilities ranging from supporting the external sales force to training all new sales consultants. Also involved in lead generation projects such as replacement of obsolete installs, launch of new products, and promotional offers. Accomplishments: • First employee on this team! • Inside Salesman of the year 2000-02. • 111% of quota 2002. • 146% of quota 2001. |
| Employer: | Harbor Distributing, Anaheim CA |
| Position: | Sales Representative |
| Time period: | May 1999 - May 2000 |
| Description: | Responsibilities:
• Managed grocery chain sales of alcoholic beverages for the North Orange County area. This involved business-to-business interaction with grocery chain management, securing space within each store for beverage advertisements, and managing a team of merchandisers to stock specified beverage items. • Responsible for tracking alcoholic beverages inventory within each grocery site to ensure even distribution of various beverage products. Accomplishments: • 75% of quota YTD through June 2000. • Salesman of the month March 2000 and May 2000. |
EDUCATION
| University: | California State University System - Fullerton |
| Time period: | 1999 |
| Degree: | Biology, BSc |
