Gloria Gavin
Internet Entreprenuer specializing in marketing and business development
| Headline: | Entrepreneur |
| Industries: | Internet |
| Skills: | Business, English, Entrepreneurship, French, Guerrilla marketing, Languages, Management, Marketing, Negotiation, Public Relations, Public speaking, Spanish, Viral marketing |
| Location: | Silicon Valley |
| Interested in: | Consulting opportunities, Finding team mates, Meeting new people, Providing services to startups, Trading services |
| Tags: | business development, consumer marketing, Internet, internet marketing, marketing strategy, online marketing manager, partner marketing, product marketing, search specialist, silicon valley, social media marketing, user acquisition strategy |
| Schools: | University of California System - Los Angeles |
WORK EXPERIENCE
| Employer: | Gavin Consulting |
| Position: | Principal |
| Time period: | December 2003 - Present |
| Description: | Strategic marketing & business development services for early stage companies or divisions of established companies launching new product, service or initiative. Operate as an interim executive or can work on a project basis.
Sample Clients: • InnerRewards (www.InnerRewards.com): Health & Wellness online destination & ecommerce Interim VP of Marketing & BD: Manage all aspects of marketing, create and execute company launch plan, messaging, user acquisition strategy & plans, Pr plan, etc. Hire & manage team members, close first business clients, establish reward programs, identify key partners, and assist with fund raising • Consorte Media (www.consortemedia.com): Ad Network & Publisher Representation Services BD Projects: Develop partner strategy & plan. Develop infrastructure, process and organization required to support multi-level partner programs. Sign key partners. Marketing Projects: Develop new messaging, manage PR agency review and plan, develop partner marketing programs and sales tools, recruit team members, manage and mentor team. • Skyrider (www.skyrider.com): Digital Music & Video destination & store blending P2P and web Projects: Create product launch plan, develop messaging, branding, online marketing plan, PR plan, etc. Develop detailed market & competitive analysis. • Intermix Media/Fox Interactive Media (www.intermix.com): Online marketing for consumer products Projects: Create launch plan, online marketing plan and Pr plan for new cosmetics & beauty line • Zazzle Inc. (www.zazzle.com:): Global marketplace and destination for personalized products Projects: Create & execute launch plan. Develop online strategy & plans (SEM, SEO, E-mail, affiliate marketing, promos). PR agency review & develop plans. Lead market segmentation study. Identify business opportunity within SMB segment - develop market analysis, competitive overview, product requirements and marketing strategies for targeting SMB. |
| Employer: | Volera Inc. San Jose, CA (Acquired by Novell, Inc.) |
| Position: | Vice President, Marketing & Business Development |
| Time period: | December 2000 - October 2003 |
| Description: | E-Business networking solutions offering an enterprise software platform for delivery of content, applications and web services
Responsible for all aspects of marketing and business development including development of initial go-to-market strategy, developing messaging and positioning, creating demand for all products, developing awareness of the company, developing channel strategies and identifying new market opportunities. - Managed the marketing strategy and plans from launch of the company through acquisition, including recruiting marketing team and establishing the company as a leader in the Content Networking Market. - Successfully re-positioned the company from a technology vendor targeting service providers and OEMS to a software solutions company targeting the enterprise market through multiple sales channels. - Instrumental in defining and establishing a leadership position in a newly defined space, gaining over 25% of the worldwide Content Networking market in one year. - Developed and executed channel strategies and signed and managed new channel partners leading to revenue growth of over 30% (year-over-year) and market share growth of over 10%, despite recession and tough economic climate. - Managed all marketing disciplines including messaging and positioning, product direction, development of sales tools and collateral, lead generation campaigns, online strategies, sales training and global PR plans. - Developed e-commerce strategy, including definition of entry level products that could be sold online, developing infrastructure and marketing site to establish new revenue streams. - Managed launch of all international offices and subsidiaries in Japan, Australia, UK and Germany. - Led strategic efforts to identify new market opportunities and launched the company’s web services initiative - Key spokesperson for the company with media and analysts, trade shows, etc. |
| Employer: | JustOn!, Inc., Palo Alto, CA (acquired by Novell) |
| Position: | Vice President of Marketing & Business Development |
| Time period: | December 1998 - November 2000 |
| Description: | Consumer destination for Internet file sharing and publishing services.
Created and executed original go-to-market strategy. Managed all aspects of a successful launch and quickly established the company as a popular destination, acquiring over 5 million users in its first 6 months of operation. Subsequently acquired by Novell, Inc. |
| Employer: | Yahoo!, Inc., Santa Clara, CA |
| Position: | Director, Business Development both Domestic and International |
| Time period: | September 1997 - January 2000 |
| Description: | Leading Internet Brand and the most trafficked Internet destination
Responsible for developing and executing strategies to distribute the Yahoo! Platform in order to create new revenue streams. Signed and managed distribution partners across a variety of industry segments: ISPs, global Media companies, PC & other hardware manufacturers, and a variety of up and coming consumer Internet destinations. Identified new business opportunities from a constant incoming flow of potential partners and Internet technologies. - Signed contracts, managed partners and executed marketing plans with major OEMs such as HP & Compaq, Telcos such as SBC, France Telecom, Deutsche Telecom, Global Media Companies such as Bertelssmann, News Corp, Canal Plus, Havas, Axel Springer, etc. - Developed revenue models and defined new partnership structures & agreements with new platform providers such as home gateway manufacturers, new broadband service providers (DSL, cable, satellite, wireless), and a variety of new Internet sites and service providers. - Developed channels in EMEA, Asia Pacific and Latin America, including supporting the launch of new Yahoo properties, identifying partners in various regions, signing and managing new partners. - Led the development and execution of online and offline marketing plans and programs to increase registered user base and revenue streams with all new channel partners. |
| Employer: | Four11, Inc., Menlo Park, CA (acquired by Yahoo) |
| Position: | Director, International Business Development |
| Time period: | May 1996 - August 1997 |
| Description: | Consumer web services including white pages, yellow pages and e-mail. Four11 grew from zero to more than five million users in less than one year and was acquired by Yahoo!, Inc in October, 1997.
Managed global business development and marketing activities, including identifying and signing new revenue generating partners. Signed and managed agreements with top Internet companies around the world including search sites, portals, media sites, ISPs and local content providers. Defined requirements and managed full localization of websites for major global markets. Developed and executed international online and offline marketing programs to raise awareness, increase user activity and create revenue streams. Key company spokesperson including presenting at trade shows, industry events, press interviews and fund raising activities. |
| Employer: | Worldtalk Corporation, Santa Clara, CA (acquired by Tumbleweed) |
| Position: | Sr. Manager, Channel Sales; Sr. Marketing Manager |
| Time period: | February 1993 - April 1996 |
| Description: | Enterprise solutions in messaging, directory services and Internet Security
Sr. Manager, Channel Sales Managed global partner sales strategy including identifying, signing and ongoing growth of partners in Europe, Asia and Latin American. Met or exceeded multi-million dollar sales quota, made Presidents Club, and was instrumental in the company’s growth from a zero revenue to over $40M in annual revenue. Developed and executed successful channel marketing programs to raise awareness, create demand and support sales efforts in all key territories. Developed and managed partner website, trade shows, PR activities and seminar series. Sr. Marketing Manager Second person hired onto marketing team, instrumental in company and product launch, managed all marketing functions including product management, product marketing, channel marketing and marketing communications. Managed key product releases from creating PRDs & MRDs, planning and executing product launches, developing messaging, sales tools, ROI models etc. Managed global PR efforts, |
| Employer: | Retix Corporation, Santa Monica, CA |
| Position: | Product Manager |
| Time period: | December 1989 - January 1993 |
| Description: | Enterprise software to link disparate messaging and directory products
Managed all aspects of the product life-cycle for email messaging gateways. Defined product and market requirements, interface with engineering and manage all release schedules, beta programs, and product launch. Managed third party relationships with over fourteen messaging companies that interfaced with the Retix Gateways. |
EDUCATION
| University: | University of California System - Los Angeles |
| Time period: | 1984 - 1989 |
| Degree: | Political Science and International Relations , BA |
