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Gina Strayer

BS from Northwestern University (2005), Pursuing MBA from California University-Berkeley, Producer at One Economy Corporation (2005-2008), Manager at impreMedia/El Diario La Prensa (2008-2009).

Headline: Club Leader
Skills: Business, Design, English, Entrepreneurship, Languages, Leadership, Management, Public Relations, Retail, Sales, Spanish, Web design, Web Development, Windows
Interested in: Growing my group, Helping members of my groups, Meeting new people, Partnering with other groups, Professional opportunities, Sharing my projects
Schools: Northwestern University, University of California System - Berkeley

WORK EXPERIENCE

Employer: impreMedia/El Diario La Prensa
Position: Manager, Digital Sales Strategies
Time period: January 2008 - December 2009
Description: Leading U.S. Hispanic news and information company, reaching 30% of all U.S. Hispanic adults

Developed company’s first integrated sales/marketing plan for multi-platform (online, print and mobile) initiative across 27 Spanish-language publications, resulting in $100K revenue
Developed online pre-sales strategies for recently launched digital division
Created infrastructure and process for growing new clients and developed best practices for training print team to sell online/mobile products
Trained and mentored 20+ print sales reps nationwide for all digital sales
Liaised with senior management to develop 360 degree approach to priority accounts and agencies

Employer: One Economy Corporation
Position: Executive Producer/ Finance Producer
Time period: January 2005 - December 2008
Description: Digital divide nonprofit bringing technology access and online content to low-income communities
Executive Producer – Conectadas: Latinas Using Media for Microfinance (2007-2008)
Finance Producer – TheBeehive.org (2005-2007)

Key Accomplishments and Leadership Roles
Conceptualized and developed pilot for social networking web property to serve emerging low-income Latina entrepreneurs
Conducted focus groups with target NYC audience to identify key topic areas for site; built network of 10 informal advisors and met with experts in microfinance, media and community development

Program Management
Managed national Earned Income Tax Credit campaign to return tax refunds to low-income filers, growing results from $100K returned in 2005 to $1.8 million in 2006 and over $5 million in 2007
Launched national Guide to Homeownership for vulnerable and first-time homebuyers, focused on preventing foreclosure and avoiding high-risk sub-prime loans

Media and Communications
Produced bilingual Spanish/English web tools on financial literacy for low-income U.S. target market – projects funded by E*Trade Financial, Citigroup Foundation, Ford Foundation, GE Consumer Finance, Allstate, AT&T and Freddie Mac
Produced web content for Webby Award-winning emergency response website, KatrinaHelpCenter.org, two weeks following Hurricane Katrina

EDUCATION

University: University of California System - Berkeley
Time period: 2011
Degree: Digital Media, MBA

University: Northwestern University
Time period: 2005
Degree: Journalism, BSc

INFORMATION

Sports: running
Hobbies: backpacking, salsa dancing; classical piano
Awards: StartingBloc Fellowship for Social Innovation 2006 , Berkeley Board Fellow, Top Graduating Medill Hispanic Scholar
Gina Strayer

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