Geoff Caplan

Geoff Caplan
geoffcaplan@gmail.com

Internet Marketing

Geoff is an Internet marketing veteran, starting during the early days of the Web. Coming out of the conventional marketing arena, he quickly realized the power and potential of Internet marketing once he was “connected” with one of his first computers with a modem. He also quickly understood the unique qualities of this new, emerging medium, and was sought after for his concepts, ideas and strategies. His experience with promoting different types of websites grew rapidly, and his work progressed with Internet Service Providers and dot coms during the earlier days of the Web. During those years, Geoff presented Internet marketing seminars at different venues and became the regular Internet marketing columnist for the weekly Boca Raton Business Journal. Geoff's skillsets evolved, with an increased proficiency in search engine optimization and indexing, content copywriting and overall web marketing strategy. His keen understanding and insight into web promotion is continuous and expanding.

Copywriting

As a professional and published writer since high school, Geoff has vast experience with copywriting for all media, offline and online. He has worked with advertising agencies, public relations firms, and enjoyed the opportunity to pursue a wide diversity of writing. He is equally comfortable with press releases, web copy, direct response, and catalog copy. His major body of work in recent years has focused on the Internet, where Geoff has offered clients and employers the benefit of his deep understanding of this rapidly changing and uniquely challenging medium. He intensely knows how to write for the Internet, with all of its differences over other media. Geoff's copywriting for the Internet is motivating, crisp, concise and targeted to identified markets and audiences. He brings a powerful marketing sense to all delivered copywriting that is a truly distinctive and produces a strong, consistent return on investment.

Employer:	Regency Marketing, LLC | LeadFlash, Delray Beach, Florida
Position:	Web Producer | Content Specialist | SEO
Time period:	June 2008 - January 2009
Description:	Website concept strategy and execution, content and copywriting for highly targeted vertical portals, SEO copywriting for both high response and branded sites. Worked closely with Director of Search, Project Manager and Creative Director on mission-critical web launches.

Employer:	MediaWhiz, Plantation, Florida
Position:	Online Editor
Time period:	December 2006 - April 2008
Description:	Content strategy, development and creation for online newsletters, landing pages, search marketing strategic content. Liaison with corporate advertising services department in New York City for creative approaches with affiliates.

Employer:	VISTA Healthplans, Hollywood, Florida
Position:	Internet Marketing Manager | Copywriter
Time period:	July 2005 - November 2006
Description:	Content development, copywriting, Internet marketing, general marketing communications responsibilities for one of Florida's largest health insurance companies. Conduct Internet lead seminars for health insurance brokers and agents. Member of User Acceptance Testing (UAT) team for enterprise CRM application.

Employer:	VIBE Direct Media, Fort Lauderdale, Florida
Position:	Vice President, Marketing
Time period:	October 2002 - July 2005
Description:	Directed Internet marketing and traffic strategy, copywriter, develop new content for sites, build additional traffic for clients through targeted keyword-rich landing pages. Conceived appropriate marketing services, promoted and serviced clients for online marketing. Clients included Bell South, Showtime and G. Neill. Also developed strategies involving Internet best practices, content, copywriting and Internet marketing.

Employer:	eDiets.com, Inc. Deerfield Beach, Florida
Position:	Web Marketing | Copywriter
Time period:	January 2002 - September 2002
Description:	Full-time Internet consulting for the largest, subscription-based online diet service | content development and online article writing for high-traffic web site | strategic planning and interactive marketing, including copywriting, branding, affiliations, customer relations management | project management. ACCOMPLISHMENTS --Copywriting and new content for site. --Established high positioning. --Wrote semi-technical functional specifications for project implementation. --Web content development and strategy. --Strategic e-commerce planning. --Enhanced privacy policy for site with ROI strategy. --Developed future ROI models for project planning. --Strategic member of launch team for new portal, eFitness.

Employer:	Travel Services International, Inc. Delray Beach, Florida
Position:	Internet Marketing Manager
Time period:	July 1999 - December 2001
Description:	Full-time Internet consulting for one of the world's largest travel service organizations, evolving into permanent direct hire status | Content development and online copywriting for high-traffic web site | Online marketing of web site with traffic counts of 150,000 unique visitors daily | Assisted in negotiation and execution of major web affiliations and relationships | Strategic planning and interactive marketing, including branding, affiliations, customer relations management | Development of linkage programs | Integral participant in corporate e-commerce strategy | Developed an effective E-CRM program to enhance online relationships with customers. ACCOMPLISHMENTS --Produced effective online programs that enhanced and expedited the company's overall branding efforts. --Enhanced web customer relationships. --Personalized, implemented and standardized a web customer relations strategy and response program. --Online public relations support. --Developed concept of a ''mini site'' to enhance the online positioning for the company through http://1-800-cruises.com. --Quality assurance for writing of original web content. --Web content contributor.

Employer:	Caplan Communications | Boca Raton, Florida
Position:	Internet Copywriter and Content Consultant
Time period:	October 1994 - July 1999
Description:	Copywriter for web sites | Web marketing | Online Public Relations | Internet columnist for Boca Raton Business Journal | Presenter at web marketing seminars ACCOMPLISHMENTS --Wrote copy that attracted site visitors to diversified B to B and B to C clients --Perceived and acknowledged by clients to be an Internet copywriter expert with integrated Internet marketing skills --High profile status in the Boca Raton area and professional credentials and experience resulted in an invitation to become the weekly Internet marketing Columnist for the Boca Raton Business Journal. --Successfully generated a major increase in hits and unique visits to an online women's magazine, poising for a more successful national expansion.

Employer:	Fitness News, Tamarac, Florida
Position:	Publisher
Time period:	November 1994
Description:	Created and launched a 24-page tabloid newspaper directed to the fitness enthusiast in Dade, Broward and Palm Beach Counties. Managed staff that included Managing Editor and three advertising sales representatives.

University:	California State University System - Northridge
Degree:	Marketing and Communications