Genevieve Wang
Pursuing Master of Business Administration from University of California, A.B. in Economics from Harvard University (03), On-Premise Trade Marketing Manager at Foster’s Wine Estates (07-08), Product Marketing Manager at Jamba Juice Company (08-10).
| Headline: | Innocent Bystander |
| Skills: | Business, Chinese, English, Languages, Management, Marketing |
| Groups: | 2011 UC Berkeley Business Plan Competition, 2012 UC Berkeley Startup Competition, Global Social Venture Competition, Global Social Venture Competition 2011, Global Social Venture Competition GSVC 2012, UC Berkeley Business Plan Competition 2009-2010 |
| Interested in: | Helping friends, Meeting new people, Professional opportunities |
| Schools: | Harvard University, University of California System - Berkeley |
WORK EXPERIENCE
| Employer: | Jamba Juice Company |
| Position: | Product Marketing Manager |
| Time period: | January 2008 - December 2010 |
| Description: | Led successful development of new hot beverages program – and first fully organic product line at Jamba – from concept to regional test to systemwide launch, in 12 months. Program delivered on Jamba’s counter-seasonality strategy, while capitalizing on core company strengths and meeting financial targets. Developed successful partnership between Jamba Juice and Mighty Leaf Tea. Received highly positive feedback from CEO and senior leadership for business case presentations and project leadership.
Led cross-functional team of over 20 members in the product development and launch process for key new product initiatives, including seasonal smoothie campaigns, Ideal Meals platform refresh, and new baked goods, snack, and RTD product introductions. Improved profitability and assortment of in-store snacks and RTD offerings. |
| Employer: | Foster’s Wine Estates (Treasury Wine Estates) |
| Position: | On-Premise Trade Marketing Manager |
| Time period: | January 2007 - December 2008 |
| Description: | Led on-premise marketing programming (e.g. wine specials, tasting events) for portfolio of over 40 wine brands to drive sales and distribution in major U.S. restaurant and hotels.
Built insights-based selling capabilities within sales team through coaching and by developing a proprietary wine list tool that offers strategic, data-driven recommendations to customers. Co-founded and led Project GSM (Greening Sales & Marketing), a 50-member employee initiative to promote sustainable office practices in Foster’s U.S. offices and wineries. |
| Employer: | Foster’s Wine Estates (Treasury Wine Estates) |
| Position: | Associate Marketing Manager, Consumer Insights |
| Time period: | January 2006 - December 2007 |
| Description: | Developed and presented annual wine industry review to the company, including senior leadership, based on synthesis of consumer research, industry trends, and competitive activity.
Managed research agencies on execution of U.S. Brand Health Tracking program and of both quantitative and qualitative consumer research to drive decision-making around new prodct concepts, packaging, positioning, and advertising. Collaborated with category management team to develop retail pricing and in-store merchandising strategies for Beringer, based on consumer survey and Nielsen data. |
| Employer: | Continuum, Inc. |
| Position: | Strategist, Design Strategy Practice |
| Time period: | January 2004 - December 2006 |
| Description: | Developed product positioning and innovation pipeline strategy for indoor air purifier company, based on consumer insights.
Led five-person project team on in-depth, long-term ethnographic study of 40 patients; team developed strategies for better drug compliance for global pharmaceutical company. Proposed and received approval from Continuum’s leadership team to lead a pro bono design team to develop the brand identity for Boston’s non-profit bakery social enterprise, Haley House. |
| Employer: | LEK Consulting |
| Position: | Associate |
| Time period: | January 2003 - December 2004 |
| Description: | Developed strategic investment recommendations for private equity/venture capital clients through market research and modeling, e.g., assessed market potential for sports equipment. |
EDUCATION
| University: | University of California System - Berkeley |
| Time period: | 2012 |
| Degree: | MBA |
| University: | Harvard University |
| Time period: | 2003 |
| Degree: | A.B. in Economics |
INFORMATION
| Hobbies: | Enjoy browsing farmers’ markets, writing, traveling, and practicing yoga |
| Memberships: | Member, Board of Directors: The Bread Project (Berkeley non-profit), since 2009 |
Genevieve's Startups (1)
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BetterUp Applications
BetterUp’s web and mobile applications offer an easy-to-use platform for people to set and achieve their health goals in a fun, social context.
Genevieve's Contacts (2)
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Dan Steketee
Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .
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