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Gena Rotstein

BA from York University (96), MA ,Non-Profit Management/Jewish Communal Service from Brandeis University (99), Instructor, Faculty of Management at University of Lethbridge since 08, Community Investment Strategist at Dexterity Consulting (2005).

Headline: Entrepreneur
Website: http://www.dexterityconsulting.ca
Skills: Business, English, French, Languages, Management
Location: Calgary, Alberta
Groups: Global Social Venture Competition 2011, Global Social Venture Competition GSVC 2012, [INACTIVE] Global Social Venture Competition 2009-10, [INACTIVE] Global Social Venture Competition: Columbia 2010
Interested in: Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup
Tags: calgary, canada, charity, charity technology, donation technology, donor stewardship, non-profit, Philanthropy, social justice, yyc
Schools: Brandeis University, York University

WORK EXPERIENCE

Employer: University of Lethbridge – Calgary Campus
Position: Instructor, Faculty of Management
Time period: January 2008 - Present
Description: Sessional instructor for Marketing 3260 – Marketing in the Non-Profit
Sector
Developed curriculum that addressed the core concepts of the marketing
function in and to non-profit organizations. Topics included: cause
marketing, volunteer recruitment, fund raising, and social marketing.

Employer: Dexterity Consulting
Position: Community Investment Strategist
Time period: January 2005 - Present
Description: Managed a consulting company that grew in three years from
$40K to $80K
Focused on fundraising, marketing/communications and special
Foundation event planning for non-profit organizations. Achievements
included:

Employer: CentrePoint Non-Profit Management
Position: Director, Development
Time period: January 2005 - December 2008
Description: CentrePoint is a registered charity providing management support
services to non-profit organizations throughout Alberta. CentrePoint
assists 500 non-profit and charitable organizations, on an annual basis.
As Director, I have:
Created a three-year fund development strategy to manage and

further grow organization. Through this strategy I successfully:
o Grew annual campaign from $500,000 to $1.2 Million
in two years
o Created a formal individual donor campaign that
increased individual donors from five to 13 over the
course of one year months.
o Launched a major donors campaign in spring 2007.
o Launched annual giving campaign targeting
volunteers in Fall 2006
o Diversified funding portfolio from two foundations and
four companies to over 20 foundations and
corporations in under two years
o Wrote and coordinated the production of relevant
marketing and communications materials
o Corporate, Foundation and Government grant writing
Supervised a multi-disciplinary team comprised of:

o Volunteer Coordinator
o Mount Royal College Non-Profit Management Student
o AIESIC International Intern
o General support staff
Oversaw the restructuring of a volunteer model that

encompasses over 300 volunteers based around Alberta
Implemented a media and government relations strategy thereby

making CentrePoint the “Go-To” organization for up to date
useful information on Alberta’s non-profit sector
Project managed the creation of a Social Return on Investment

tool that will be piloted to the non-profit sector in Fall 2007
Knowledge Management Team

o Connected CentrePoint to four like-minded agencies
based in the United States, focusing on creating
Communities of Practice
o Formed partnerships with individuals, businesses and
non-profit agencies addressing the need for capacity
building services in the non-profit sector in Rural
Alberta

Employer: SharpCurve Solutions, Inc.
Position: Resource Development Consultant
Time period: January 2002 - December 2005
Description:
2002-2005
Client: Program management
Distress Centre o Market research, project design and implementation,
supervision of staff and volunteers
Event planning and management

o Event design and implementation, corporate relations
o Coordinated and executed three golf tournaments,
and two bachelor auctions
o Secured long-term major sponsorships for events that
are still engaged with the organization
Database design and management

Community relations

o Donor relations
o Stakeholder stewardship
o Policy management
Marketing and communications

o Program and event specific
o Media relations
o Fundraising marketing materials
Business Development Strategies

Developed Annual Campaign built upon attendees at
o
the events

Employer: United Jewish Communities MetroWest
Position: Campaign Associate
Time period: January 2001 - December 2002
Description: Project management - $6 million annual campaign
Women’s Division Market research

Community relations

o Donor relations
o Corporate relations
o Stakeholder stewardship
Developed campaign marketing materials

Acted as a conduit for like-minded individuals to connect with

each other through social investing
Created a fundraising event in support of NYC and the 9/11

disaster for young professional women (minimum donation
$1800)

EDUCATION

University: Brandeis University
Time period: 1997 - 1999
Degree: Non-Profit Management/Jewish Communal Service, MA

University: York University
Time period: 1993 - 1996
Degree: Jewish Community in Victorian England

Gena's Startups (3)

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  • Dexterity Consulting

    Canada's first and only philanthropic brokerage firm linking individuals and businesses with charities.

  • Place2Give.com

    Helping you help others

Gena is Following (1)

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  • STRIDE Strategic Operations

    STRIDE Strategic Operations is your virtual VP of Corporate Development, changing your business by providing strategy, accountability and action in an easy to use one-page strategic plan with the expertise to deliver results.

Gena's Contacts (5)

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  • Rade Glomazic

    Currently a Doctoral candidate in Political science at the European Center for Peace and Development of the UN University of Peace. Have over ten years of professional experience working in socio-economic development activities and int. cooperation

  • ajeet webdesigner

    worked in Galaxy Internet Solutions & Services Pvt Ltd , Mass Brain Systems Pvt Ltd., Smart Web Solutions. currently working in bamonlinetech.pvt.ltd.

  • Dan Steketee

    Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .