Garrett Eastham
Marketing entrepreneur focused on innovative advertising technologies.
| Headline: | Entrepreneur |
| Groups: | BASES, E-Challenge Competition 2009, [INACTIVE] BASES E-Challenge 2010 |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | Stanford University |
FULL BIO
Marketing entrepreneur focused on innovative advertising technologies.
WORK EXPERIENCE
| Employer: | Shasta Ventures |
| Position: | Market Research Intern |
| Time period: | February 2008 - Present |
| Description: | - Conducted independent research and analysis on consumer mapping technologies including web, mobile, and GPS
- Also analyzed sources and applications in terms of interface design, usability, and relevance to existing business models |
| Employer: | Rapidsoft Systems, Inc. |
| Position: | Director of Business Development |
| Time period: | January 2008 - Present |
| Description: | - Responsible for defining and executing customer acquisition models for custom and pre-packaged software solutions
- Designing and implementing go-to-market strategy for new proprietary enterprise social networking software product - Creating and developing corporate marketing and sales processes that are more accurately aligned with target market |
| Employer: | Promotable Technologies, Inc. |
| Position: | CEO & Co-Founder |
| Time period: | January 2008 - Present |
| Description: | - We create innovative digital sales tools for marketing solution providers, advertising agencies, and publishers
- Developed and actively seeking key partnerships for product development, distribution channels, and data providers - Coordinating early development on first product, expected to launch a public beta within 3 to 4 months |
| Employer: | Silicon Valley American Marketing Association |
| Position: | VP of Networking |
| Time period: | October 2007 - Present |
| Description: | - Responsible for developing and implementing strategies that drive SVAMA membership value through networking
- Currently developing digitization effort to give members easier access to and derive greater value from SVAMA - Working with Hollinden to develop conference materials on leveraging Internet-based tools for professional networking |
| Employer: | Fernandez and Associates, LLP |
| Position: | Patent Strategy / Economics Analysis Intern |
| Time period: | August 2007 - December 2007 |
| Description: | - Valued patents for sale based on income and cost analysis models developed from past case history
- Aided patent engineers in the development of business plan based around patented and defensible technology - Wrote and edited variety of articles covering pressing Intellectual Property policy and strategy issues |
| Employer: | Tencent America, LLC |
| Position: | Product Marketing and Development Consultant |
| Time period: | August 2007 - October 2007 |
| Description: | - Co-developed market entry strategy and implementation plan for official product release in October 2007
- Currently responsible for developing and implementing software beta program promotional efforts - Responsible for gathering product feedback and making recommendations for new features and other UI changes |
| Employer: | Hollinden Professional Services Marketing |
| Position: | Intern |
| Time period: | December 2006 - February 2007 |
| Description: | - Co-developed phased-out marketing plan for a start-up job search engine
- Contributed to: marketing strategy and tactic development, user-interface design, public relations strategy - Created search engine optimization plan for corporate website, including targeted landing pages by market segment |
EDUCATION
| University: | Stanford University |
| Time period: | 2010 |
| Degree: | Communications, BA |
| University: | Stanford University |
| Time period: | 2010 |
| Degree: | Computer Science - Human Computer Interaction track, BSc |
PUBLICATIONS
| Papers: | An Analysis of a Rotating Body Powered by Light Momentum Transfer and its Possible Applications (2005)
An Introduction to Complex Adaptive Systems Theory with Business Applications: the Development of Intangible Assets (2005) |
INFORMATION
| Memberships: | Marketing Officer, Business Association of Stanford Engineering Students
Board Member, Silicon Valley American Marketing Association |
| Awards: | 2007 Battle of the Bay Deloitte Case Competition 1st Runner Up
Texas TMSCA State Science Finalist (2004 & 2005) Texas UIL District Computer Science Team Finalist: 1st Place National Elks Foundation Most Valuable Student National Finalist Katy Elks Lodge Scholarship Recipient George and Mary Josephine Hamman Foundation Scholar Babson College Presidential Scholar |
Garrett's Startups (1)
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Promotable Technologies, Inc.
We are building an advertising client management system for local and regional media publishers.
Garrett is Following (2)
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Gazo
Gazo will solve the unbelievable lack of measurement and accountability in the Digital Signage advertising market by leveraging Stanford technology and an innovative business model.
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Double Fusion
Double Fusion is an advertising game company. They provide advertising technology to a range of games across many genres.
Garrett's Contacts (12)
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Rebeca Hwang
Korean-Argentine finishing her PhD at Stanford. Addicted to startups and entrepreneurship. Life ADD & Loves travelling.
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Cisco Riordan
Stanford student, Ruby on Rails and iOS Developer
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Adam Richman
I am a 17 year old entrepreneur who will be attending the University of Arizona in the Fall. I am the founder of Zambino-- the first video advertising network geared toward connecting advertisers directly with content producers
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Tariq West
Enterprising explorer, social commentator, occasional technologist and person of goodwill.