Frederik Hermann

Talenthouse

Talenthouse

Talenthouse is the leading platform for creative collaboration, providing artists opportunities for recognition and compensation. Brands choose Talenthouse to engage in a dialogue with their audience in a targeted, relevant and credible context.

• Startup type: Company
• Status: Active
• Stage: Growth

Frederik Hermann's background is in international communications, social media, public relations, word of mouth, viral marketing, social network analysis and brand development.

He is the former head of marketing at JAJAH and current head of marketing at Talenthouse.

During his studies in Information Engineering and Management at the University of Karlsruhe (Germany) he focused on strategies for digital brand building, online marketing, media strategies as well as word of mouth marketing in the social media/relationship economy.

The Information Engineering and Management program combines computer science, business, and law in a unique degree program that is designed to meet the current and future requirements of science and business.

Frederik wrote his master thesis about the theoretical background of viral, buzz and word of mouth marketing at the Institute of Information Systems and Management, department of Information Services and Electronic Markets at the University of Karlsruhe (KIT). The thesis focused on the mathematical and theoretical background and is based on two years of research in social network analysis (SNA), memetics, fuzzy logic, epidemiology, complex systems, non-linear dynamics, deterministic chaos, the theory of diffusion and the theory of chaos.

In 1998 he founded netzkobol.de | media solutions, a network of web designers, marketing professionals and IT specialists, providing marketing, design and IT services.

He worked for vm-people (www.vm-people.de) in Berlin (Germany) as a project manager and in conceptual design of viral marketing campaigns.

Frederik has been with telecommunications provider JAJAH since it started in 2005 and has been leading its marketing and public relations until it was acquired by O2/Telefónica in Dec 2009 for US $207 million in an all-cash transaction.

Frederik Hermann’s Specialties: International Communications, Social Media, Brand Development, Community Marketing, Customer Experience, Online Marketing, Digital Marketing, Digital Media Strategies, Online Strategy, Internet Strategy, Internet Marketing, SEO, Viral Marketing, Buzz Marketing, Word-of-Mouth Marketing, Social Network Analysis (SNA).

Employer:	Talenthouse Inc.
Position:	VP of Marketing
Time period:	January 2010 - Present
Description:	Talenthouse is the leading platform for creative collaboration, providing artists opportunities for recognition and compensation. Talenthouse embraces artists at every level of their career, as well as all supporters of the arts. Attracted by the potential for discovering, collaborating with and mentoring emerging talent, many global brands and acclaimed industry icons are involved with Talenthouse by hosting Creative Invites. Brands choose Talenthouse to engage in a dialogue with their audience in a targeted, relevant and credible context.

Employer:	Talenthouse Inc.
Position:	Advisor
Time period:	April 2009 - December 2009
Description:	Talenthouse is the world’s first all creative community. Beginning with film, fashion, art, music and photography Talenthouse empowers all artists to create original content, collaborate with each other and become recognized by a global audience.

Employer:	JAJAH Inc.
Position:	Director Global Marketing
Time period:	September 2005 - December 2009
Description:	JAJAH's IP Communications Platform offers flexible, next-generation integrated communications solutions for enterprises, telecommunications companies and individuals. JAJAH's award-winning services make it easier for people to stay in touch using any device, on any network, anywhere. Leveraging a universal open telecommunications platform, JAJAH's managed services allow mobile operators, landline carriers, cable companies, technology companies and other businesses to adopt its voice solutions with minimal investment and time to market. The leading global IP communications company is headquartered in Mountain View, California, with offices in Israel. JAJAH has been acquired by O2/Telefónica in Dec 2009 for US $207 million in an all-cash transaction.

Employer:	vm-people GmbH
Position:	Project and Marketing Manager
Time period:	January 2005 - August 2005
Description:	The viral marketing experts. Project management, conceptual design, strategic planning and execution of viral marketing campaigns including social network analysis (SNA).

Employer:	Tri-Con S.A.
Position:	VP Global Marketing
Time period:	January 2004 - December 2004
Description:	Electric vehicles and batteries.

Employer:	Institute of Information Systems and Management
Position:	Student Research Assistant
Time period:	February 2001 - January 2004
Description:	Department of Information Services and Electronic Markets (EM), Prof. Dr. Andreas Geyer-Schulz, University of Karlsruhe, Germany

Employer:	T-Systems Enterprise Services GmbH
Position:	Trainee
Time period:	December 2000 - June 2001
Description:	T-Systems is a division of Deutsche Telekom. Global corporations and European public instutitions rely on T-Systems for Information and Communications Technology (ICT).

Employer:	netzkobol.de GmbH
Position:	Founder & CEO
Time period:	September 1998 - April 2007
Description:	Full service advertising, web and marketing agency.

University:	University of Karlsruhe
Time period:	1997 - 2003
Degree:	Computer science, business administration and law, MBA

Sports:	Diving, Snowboarding, Volleyball, Squash, Aikido
Memberships:	Viral + Buzz Marketing Association (VBMA), XING, German American Business Association (GABA), Forum Informationwirtschaft, Gesellschaft für Informatik (GI), Social Media Club, Word of Mouth Marketing Association (WOMMA)
Awards:	First price at the 'Multimedia Transfer 2004' with a project in Genetic Algorithms, sponsored by IBM.