Fiorella Coello
Entrepreneur. International profile, global vision and global mind thanks to my working experience in South America and European markets. Business Administration & Management - BBA degree, Master in Marketing, PDD graduated at IESE Business School.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Website: | http://www.linkedin.com/in/fiorellacoello |
| Skills: | Business, Entrepreneurship, Leadership, Management, Marketing, Negotiation, Public Relations, Public speaking |
| Location: | Barcelona |
| Groups: | Club Entrepreneur, Start-Up Chile |
| Visas: | European community, South America |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Helping friends, Learning about entrepreneurship, Meeting new people, Professional opportunities |
| Tags: | asia, business opportunities or contacts in spain - barcelona, business partnertships, entrepreneur, global mind, Innovation, new ventures, or south america. |
| Schools: | ESADE Business School, IESE Business School |
FULL BIO
Experience in the following sectors: Pharmaceutical industry, Executive Education, Consumer goods industry, Banking and Real Estate.
- Strong commercial sense and customer oriented.
- Ability to engage and motivate people, drive good performance in others creating a positive
environment.
- Business awareness and a high commitment to professional standards.
- Ability to combine vision with attention to detail.
- Project management, team player, results oriented.
- Excellent communicator.
- Ability to negotiate at any level.
- Able to achieve high performance objectives in crisis environment.
- Innovative and entrepreneurial approach.
- Team management, lead, coach, mentor and monitor.
- Ability to be hands on and hands off being an excellent team player.
- Team builder /developer in order to make them effective as possible in their roles generating a good environment.
- Create and identify business opportunities increasing market share.
- Ability to understand the KPIs of the company in order to improve, or detect opportunities.
WORK EXPERIENCE
| Employer: | Servihabitat [Grupo "la Caixa"] |
| Position: | Directora de Marketing |
| Time period: | April 2009 - Present |
| Description: | Main responsible to create and roll out the Marketing strategy of the company.
Responsible to handle the promotional, marketing and advertising activities of the company, including TV, press, Internet and new channels. Responsible to take care of the corporate image of the company. |
| Employer: | ESADE Business School |
| Position: | CRM & Business Intelligence Consultant |
| Time period: | June 2008 - December 2009 |
| Description: | Change Management: organizational change management processes and individual change
management Consulting according with the CRM implementation plan. Improvement and optimization of the work process in the Marketing and Sales area of Executive Education related to Customer Relationship Management (CRM). |
| Employer: | Laboratorios Almirall |
| Position: | e-Marketing Manager |
| Time period: | October 2006 - December 2008 |
| Description: | Detect new e-business opportunities and define, manage and execute the e-marketing strategy,
from the strategic to the operational level, including interactive media, email campaign management, online promotions, and affiliate marketing, in order to maximize client business and marketing objectives. |
| Employer: | Industrias El Gamo S.A. |
| Position: | E-Business/Marketing Manager |
| Time period: | March 2002 - September 2006 |
| Description: | As a Marketing Manager: Developed and rolled-out the marketing plan, including planning, market segmentation, positioning, and brand management. On the operational level, responsible for budgeting, campaigns, advertisement agency coordination, catalogues development. Displays and corners development to the shops of dealers and retailers. Merchandising, marketing research, fairs, promotions, public relations. Request for proposals. |
EDUCATION
| University: | IESE Business School |
| Time period: | 2011 - 2012 |
| Degree: | Entrepreneurship. CEFIE & learning to grow. Project cofinanced by European Regional Development Fund. |
| University: | IESE Business School |
| Time period: | 2010 - 2011 |
| Degree: | PDD graduated. Management Development Program. The overall viewpoint of General Management. |
| University: | ESADE Business School |
| Time period: | 2004 - 2006 |
| Degree: | Marketing Leadership & Management |
