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Commercial Engineer, Pontificia Universidad Católica de Chile, post graduated studies in KELLOGG, USA . 16 years of professional career in areas of marketing and mass consumer in multinationals, Avon, Unilever, Colgate. Founder and CEO of cosmetofood
CAREER SUMMARY
Sixteen years of professional career working in areas of marketing and mass consumer in multi-national companies (locally and internationally), and almost four years in retail. Experience in strategic planning, brand management, advertising campaigns development, media and market research management, CRM innovation funnels, budget preparation and optimization, planning of new business opportunities, consumers activation and projects management at local, regional and global level.
Likewise, a vast experience in managing sales, trade marketing and promotional plans to ensure sales objectives.
Experience in management and negotiation with multinational advertising and media agencies.
Recently, involved in the world of entrepreneurship in Chile, mentoring innovation projects and developing her own innovation oriented company in the nutri-cosmetics industry.
PROFESSIONAL EXPERIENCE:
Founder and CEO of Cosmetofood Chile SA May09 to date
Marketing and Entrepreneurship Consultant ( www.saez360.com) Dic08 to date
SouthernCross Group, Banmedica Group, Octantis ( UAI)
Colgate-Palmolive Chile 1995-1997
Category Marketing Manager – Personal Care Products
Avon Chile 1994
New Products Counselor – Cosmetic Division
Professional Training 1993
Marketing Assistant at the Pro-Chile Commercial Office for the Scandinavian countries, Chilean Embassy in Sweden
Reporting to Commercial Advisor
COMPETENCIES AND SKILLS:
Strong interpersonal and communicational skills, creativeness and clarity of purpose.
Entrepreneur spirit and results focused.
Broad experience in management of regionally and global projects. Experience on leading virtual teams.
Experience in bringing brands and products from its development stage to the regional marketplace.
Highly team work oriented.
Adapting capacity to assume new challenges
ADDITIONAL:
Elected among the 100 Women Leaders of the year 2007 and 2008. El Mercurio Award (main national newspaper of the country)
Active Board Member of the National Advertising Association since 2007.
Winner of Effie Awards: 2008 and 2009
Jury of Effie awards, 2008
Unique Chilean COSMETOFRUIT phyto-nutrients concentrated ELIXIRS for targeted health and beauty effects to boost wellness and health welfare, based on specific molecules of polyphenols and flavonoids extracted from Chilean berries and grapes
Angel Investment Network that brings together investors and entrepreneurs from Chile and abroad. Hence, is the first local (chilean) network with international members focused on Chilean dynamic start-ups looking for capital to scale-up and globalize
NutraOils extract vegetable oils and other products (e.g. grains and flours) from locally grown plants. Our products are responsibly produced and of exceptional quality, ideal in cosmetics, natural medicines, health supplements or as they are.
Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .
Currently a Doctoral candidate in Political science at the European Center for Peace and Development of the UN University of Peace. Have over ten years of professional experience working in socio-economic development activities and int. cooperation
