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Emmanuel Carraud

Co-founder and CEO of MagicSolver.com, a successful iPhone start up in Cambridge. He becomes entrepreneur after 10 years experience in consumer goods marketing, a MA at Sciences Po Paris and an MBA at Cambridge University.

Headline: Entrepreneur
Work status: Living The Dream
Website: http://www.magicsolver.com
Industries: Computing, Entertainment, Gaming, Information Technology, Internet, Media, Mobile, Sports
Skills: Business, Copy Writing, Design, Editing, English, Entrepreneurship, French, Graphic design, Investment, Languages, Leadership, Management, Marketing, Negotiation, Product design, Public Relations, Public speaking, Recruitment, Retail, Sales, Spanish, Viral marketing, Writing
Next step: To make MagicSolver.com a world leader in innovative iPhone apps
Location: Cambridge
Groups: CfEL at Cambridge, CUE, CUTEC, Oxford Entrepreneurs
Visas: European Union
Interested in: Advising startups, Brainstorming, Finding business partners, Finding engineers, Finding experts, Finding mentors, Finding team mates, Getting press, Giving back, Growing my group, Helping friends, Learning about entrepreneurship, Meeting new people, Mentoring, Offering Expertise, Participating in a competition, Partnering with other groups, Professional opportunities, Promoting my startups, Raising money, Receiving feedback, Recruiting, Recruiting for my startup, Sharing my projects
Tags: advent calendar, alps, auchan, cambridge, cambridge university, danone, ebook, faceshift, france, grenoble, Internet, ipad, iphone, iphone apps, ipod touch, judge, lille, marketing, mba, mexico, mobile phone, nielsen, paris, Personal Development, Retail, sciences po, sudoku
Schools: Institut d'Etudes Politiques de Paris (Sciences Po), University of Cambridge

FEATURED STARTUP

MagicSolver.com Ltd

MagicSolver.com Ltd MagicSolver.com Ltd

MagicSolver help you discover the coolest iPhone and Android apps.
Created in July 2009 by 3 Cambridge Student it has now over 6 million users.
We bring Magic to mobile with daily discovery of the coolest apps

  • Startup type: Company
  • Status: Active
  • Stage: Growth

FULL BIO

Emmanuel has a Master degree in Economics and Marketing from Sciences Po Paris and an MBA at the Judge Business School, Cambridge University where he specialized in Entrepreneurship and Venture capital. He has ten years' experience in retail and consumer goods as a market research consultant for Nielsen and as a marketing manager for Danone and Auchan, where he developed successful promotional campaigns in the dairy, confectionery, chocolate and organic food markets.
He won the Cambridge University Entrepreneurs Prize in June 2009 as Co-Founder and Managing Director of MagicSolver.com Ltd, a Cambridge-based start up developing mobile phone applications for iPhone.

WORK EXPERIENCE

Employer: MagicSolver.com Ltd
Position: Co-Founder & Managing Director
Time period: July 2009 - Present
Description: Winner of Cambridge University Entrepreneurs Competition in June 2009, MagicSolver.com Ltd develop and promote innovative mobile phone applications.
Sudoku Magic, our first iPhone app, can capture and solve any Sudoku puzzle in a newspaper in 10 seconds. It is available on the Apple App Store since July 2009 http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSof...
MagicSolver.com Ltd is open to new business partnerships for mobile phone applications.

Employer: Grenoble Graduate School of Business, Grenoble, France
Position: Temporary Professor in Marketing
Time period: January 2000 - Present
Description: - Taught marketing and market analysis in the retail and consumer goods industry

Employer: Auchan, Lille, France
Position: Work experience
Time period: January 2001 - June 2008
Description: Global food retailer
Manager, Organic Food Team
- Coordinated the entire Organic Department in charge of a €100m turnover
- Managed 2 people directly and 25 people indirectly
- Launched 80 organic private labels and deployed the new concept in stores
- Negotiated directly €40m contracts per year with food manufacturers in Europe and obtained 2 points of additional margin in 2007 and 2008
- Increased our share of the market by 2.5 points and the turnover by 50% in 2007
Category Manager, Sugared Grocery Department
- Analysed the performance of 3000 brands through consumer and retail data
- Constructed Auchan assortment and promotion policy with buyers and suppliers
- Launched more than 50 private labels and 2 new concepts for store merchandising
- Increased our share of the market 3 years in a row with additional turnover of €30m
Market Research Executive
- National expert for consumer and retail panels: IRI, Nielsen, TNS Sofres and GFK
- Supervised 200 market studies on consumer loyalty, communication, marketing
- Led a team project on the future of the hypermarket in 2010 with senior managers

Employer: The Nielsen Company, Cergy, France
Position: Senior Marketing Consultant
Time period: August 1998 - January 2001
Description: Specialised consulting firm providing market insight and marketing strategy services
- Accomplished marketing analysis for fast moving consumer goods manufacturers in Europe
- Recommended marketing mix strategy based on retailers and consumer panels
- Coordinated market research projects on category management and merchandising
- Negotiated clients’ annual contracts and proposals for new business opportunities
- Recruited, trained and coached junior consultants
- Improved customer loyalty, increasing the business revenue by 40%

Employer: Danone, Levallois, France
Position: Junior Brand Manager for Galbani
Time period: August 1997 - August 1998
Description: Leading multinational food manufacturer
- Developed leading brand of Italian cheeses through intense market analysis and packaging modification, and built-up a new business model for promotion
- Increased sales by 15%; launched ricotta and mascarpone brands into new markets in France

EDUCATION

University: University of Cambridge
Time period: 2008 - 2009
Degree: Entrepreneurship and Venture Capital, MBA

University: Institut d'Etudes Politiques de Paris (Sciences Po)
Time period: 1993 - 1997
Degree: Economics, MA

INFORMATION

Memberships: Director of a French choir: recorded 2 CDs for charity; Organised networking events as Treasurer of the Sciences Po Alumni’s Association; Organised debates and conferences as a member of MENSA
Awards: Travel extensively through Europe, North and Latin America and Asia; choral singing with choirs in French and in English; hiking; mountain climbing; ski; running; rowing; badminton (President of a Badminton Association); learning Mandarin

Emmanuel's Startups (1)

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  • MagicSolver.com Ltd

    MagicSolver help you discover the coolest iPhone and Android apps. Created in July 2009 by 3 Cambridge Student it has now over 6 million users. We bring Magic to mobile with daily discovery of the coolest apps

Emmanuel is Following (3)

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  • Oxbridge Students

    Oxbridge Students is an exciting new service connecting talented students with interesting, dynamic and valuable names in business and beyond. We're helping exceptional undergraduate and post-graduate students currently at university to get ...

  • YouNoodle

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  • Cambridge Temperature Concepts

    (the geeky bit) physiological temperature datalogging and wireless transmission (the application) ovulation detection for identification of the fertile window to assist couples in starting a family (the business bit) with 1 in 7 couples having...

Emmanuel's Contacts (18)

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  • Dan Steketee

    Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .

  • Jed Christiansen

    Aerospace Engineering graduate from University of Michigan, Ann Arbor, with MSc from University of London, and pursuing MBA at University of Cambridge.

  • Elisa De Ranieri

    Italian, 30, research scientist at the Hitachi Cambridge Lab. Co-founder of Kuanza.com.