Ehren Bragg
Business Administration: Marketing graduate from Rowan University, with MBA from Fordham University. Currently working as Consultant/Associate Producer at Top Gear USA, BBC Worldwide Americas.
| Headline: | Service Provider |
| Skills: | Business, Management, Marketing |
| Groups: | Rowan University Elevator Pitch Contest Spring 2010 , Rowan University Elevator Pitch Contest, Spring 2009 |
| Interested in: | Consulting opportunities, Meeting new people, Offering Expertise, Professional opportunities, Providing services to startups |
| Schools: | Fordham University, Rowan University |
WORK EXPERIENCE
| Employer: | Top Gear USA, BBC Worldwide Americas, Los Angeles, CA |
| Position: | Consultant/Associate Producer |
| Time period: | April 2008 - Present |
| Employer: | Real Estate Development, Miami Beach, FL and Los Angeles, CA |
| Position: | Purchase, renovate and sell residential real estate projects. |
| Time period: | February 2003 - Present |
| Employer: | O’Gara Coach Company, Beverly Hills, CA |
| Position: | President & COO |
| Time period: | July 2005 - July 2006 |
| Description: | dba Aston Martin, Bentley, Bugatti, Lamborghini & Rolls-Royce Motor Cars of Beverly Hills
Responsible for dealership profitability, strategic planning and acquisitions and daily operations. Managed a staff of nearly 70 employees through a cycle of significant growth in sales and earnings. • Maintained company’s position as the largest Rolls-Royce dealer worldwide. • Drove company to achieve highest sales volume and largest allocation in the history of Bentley Motors. • Successfully led organization to being the USA’s largest Aston Martin dealer. • Managed fixed operations turnaround going from a consistent financial loss to a significant financial gain. • Improved factory relations. • Launched a new company, O’Gara Coach Rentals, an ultra-high-line daily rental car company. • Launched O’Gara Coach Leasing – an in-house leasing and finance company. • Expanded marketing and public relations outreach in niche and luxury media and mainstream publications. |
| Employer: | Automobili Lamborghini, Spa, Bologna, Italy |
| Position: | Area Manager, North America |
| Time period: | April 2003 - July 2005 |
| Description: | Managed all of Automobili Lamborghini’s business operations in US market related to marketing, sales, public relations, customer care and dealer/franchise development. Responsible for profit and loss of Lamborghini’s US operations. Managed US public relations operations and represented Automobili Lamborghini in public appearances, print interviews and television programs.
• Oversaw and directed explosive growth of sales from 144 cars to 740 cars annually. • Strategically managed dealer relationships and franchise network. Crafted and executed the Franchise Plan for US market successfully realigning nearly 50% of Lamborghini’s US dealer network. • Directed US operations of Artimarca, SpA, Lamborghini’s boutique clothing and accessories business. • Managed promotional efforts, including directing dealers’ promotional campaigns and participation. • Oversaw planning and execution of premier customer and public events including motor shows. • Approved dealers’ business planning and operational direction. • Calculated volume planning for US dealers based upon market potentials and turn rates. • Expanded Lamborghini’s reach into the mainstream of American culture by establishing relationships with media such as NBC. Initiated and managed both of Lamborghini’s appearances on NBC’s hit TV show, The Apprentice, with value exceeding US$2M at no cost to Lamborghini. |
| Employer: | Independent |
| Position: | Independent Business Consultant |
| Time period: | April 2002 - March 2003 |
| Description: | Conducted pre-owned vehicle and fixed operations analysis and growth, business planning and process improvement for several luxury car dealerships. References available upon request. |
| Employer: | Ferrari North America, Inc., Englewood Cliffs, NJ |
| Position: | Regional Sales & Marketing Manager |
| Time period: | September 1999 - April 2002 |
| Description: | Managed Ferrari’s sales training program for US and Canada. Designed strategy aligned to drive corporate goals and oversaw execution. Directed Ferrari North America’s CSI program.
• Addressed market representation issues within territory. Formulated business plans to improve standards and correct deficiencies of individual dealerships. • Conducted regular in-store meetings to provide dealership personnel with the latest marketing, product and competitive information. • Reviewed sales, penetration, customer satisfaction and financial performance with each dealer and provided recommendations for improvement. • Formulated and executed marketing programs and brand management strategies. • Solicited wholesale orders while maximizing vehicle availability and sales opportunities. • Managed Ferrari’s corporate identity program in North America. • Regularly assisted with the administration of the “Ferrari Challenge” customer racing and rallying series. • Played an integral role in re-introduction of Maserati marque to US market. |
| Employer: | Jaguar Cars North America, Mahwah, NJ |
| Position: | Auction Coordinator |
| Time period: | April 1999 - September 1999 |
| Description: | Acted as a liaison between Jaguar Cars and sponsored auction locations nationwide. Performed all aspects of auction scheduling, vehicle pricing and inventory management.
• Responsible for monthly reporting and analysis of trends in sales performance, vehicle transit times, and refurbishment costs. Routinely performed residual performance analysis and helped formulate leasing subvention methodologies. • Assisted Jaguar Finance with reserve analysis and forecasting. • Regularly traveled to auction locations to inspect vehicles and approve reconditioning expenditures. • Aggressively managed nationwide auction volumes to maximize dealer attendance and sale proceeds. |
| Employer: | Jaguar Cars North America, Mahwah, NJ |
| Position: | Customer Assistance Regional Specialist - Northeast |
| Time period: | February 1997 - April 1998 |
| Description: | Acted as the “voice of Jaguar” to resolve customer issues and provided technical assistance to Jaguar customers.
• Administered goodwill expenditures on a discretionary basis in order to maximize customer satisfaction. • Coordinated warranty repairs and monitored dealer warranty expenditures. • Asked by senior management to provide special advice and on-site assistance to launch team of worldwide flagship dealer location in Orange County, CA. |
| Employer: | Jaguar Cars North America, Mahwah, NJ |
| Position: | Allocation Specialist |
| Time period: | April 1995 - February 1997 |
| Description: | Facilitated dealer allocations and vehicle ordering from Jaguar's UK factory. Responsible for logistical analysis and process improvements related thereto.
• Managed European and diplomatic delivery programs and Jaguar’s VIP program for high-profile clientele. • Liaised between UK factory and US franchised dealerships on new-vehicle issues. • Assisted with vehicle costing and pricing strategies. • Frequently performed detailed distribution analysis for product planning purposes. |
EDUCATION
| University: | Rowan University |
| Degree: | Business Administration: Marketing, BSc |
| University: | Fordham University |
| Degree: | Marketing, MBA |
INFORMATION
| Memberships: | - Volunteer with the Los Angeles Police Department at Hollywood Community Police Station
- Chairman, Service Loaner Business Leadership Team - Jaguar Cars North America - Vice-Chairman, "Retail Experience" Process Improvement Team, Jaguar Cars North America - Member, New Vehicle Launch Team - Jaguar Cars North America & Ferrari/Maserati North America - Member, Reacquired Vehicle Process Improvement Team - Jaguar Cars North America - President (2000-2002) Treasurer (1998-2000); Alumni Advisory Council, Rowan University, Rohrer College of Business |
| Awards: | - Listed in “Who’s Who in American Business”
- Awarded "Jaguar Cars Vision Recognition Award" for significant contribution to Jaguar's vision - Received "Leo C. Beebe Medallion Award for Excellence in Marketing Management" |
Ehren's Contacts (2)
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Dan Steketee
Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .
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Jay Gould
I'm the CEO of Gamers Media, the first vertical ad network focused on delivering premium blue chip advertisers to the long tail of online gaming.